Terms

In the 20 years since its inception the pursuit of being an independently successful author or publisher on the internet has meant being an effective systems integrator. The development of tools has helped to democratize the creation, publication distribution and even the monetization of content However, the process of combining the various solutions into reliable technology "stacks" is an extremely time-consuming and technical process.

But as creators' businesses develop and expand, technology and tools are evolving along with them. This is resulting in the new type of creator "suite" with the goal to combine a lot of the functions they require to turn their business into fully-featured tools that can eliminate the need for them to keep track of and operate multiple platforms and systems.

This new generation of tools for creators promises greater ease of use and efficiency , and will aid in the identification and unlocking of the growth potential more efficiently. With distribution and publishing, marketing, analytics and data as well as audience management tools and much more coming all in one system and platforms, the problems, inefficiencies and issues of managing several tools are now part of the past.

No single tool can meet all the requirements of a publisher or creator Of course. In some cases, creators with specific needs be required to create their own technology features or integrate them with services from third parties to get the specific functionality they're looking for.

For many creators, looking to upgrade their creator tools is attractive, offering increased flexibility, making day-to day tasks easier, and freeing the time and space needed to focus on the primary aspect of their business: creating content that satisfies the needs and interests of their audiences and their communities.

Potential benefits could include:

Efficiency and simplicity

Creators often have to be multi-taskers in the course of running their business and managing various platforms, technologies and tools - each with their individual philosophies, approaches and quirks, adds further layer of complexity to the equation.

When creator tools get more robust, they promise to simplify the life of creators by providing better integration between various features, automating more of their workflow and eliminating even minor nuisances such as logging into or switching between different tools. Perhaps most importantly, if something goes wrong or some advice or guidance is needed there is a clear way to reach out to get help.

Lower maintenance

Piecing together tools and technologies and making sure that they are compatible with each other on a daily basis could quickly turn into an entire job. Connectivity can fail without warning or unexpectedly, while product updates and modifications can swiftly throw well-oiled stacks into turmoil if they're not monitored and kept in good order.

The main advantage of these suites is decreased need for regular maintenance increasing reliability, and freeing up time as a result. This enables creators to spend most times thinking of ways they can serve their audiences efficiently, and not thinking about the technologies.

Lower costs

Creator suites aren't expensive, but they're typically much more affordable than paying for multiple products that might or may not be used to their full capabilities.

While point solutions might seem impressive on paper due to boasting advanced features and capabilities, the complexity and operational expense of maintaining them and extracting full value from them means they don't often perform enough in order to justify the additional expense.

Analytics and data that are more useful

When creator tools get more sophisticated, their ability to analyze, collect and then act upon audience and members' data will grow more powerful.

Creator suites offer an improved understanding of activity among members as well as the capability to understand the kinds of services and content members crave - as well as what's driving them to become members which can lead to the potential for growth for creative businesses.

Experiences that are exceptional for members and audiences

Full-featured systems often result in an easier experience for users , as they're no longer getting tossed around by various tools and systems or falling through cracks that eventually form between them.

A simple emails can be made easier to manage if it's from a source that is consistent, with the same branding and styling such as. Customers are now demanding a flawless experience from the creators who they are paying to support and a janky user experience could be an obstacle in the way of development.

Creatives are now required to be able to adapt and react to changes in consumer behavior, needs and needs on a constant basis. They'll increasingly rely on to use the software and tools they've already used to respond to these demands as they arise instead of continually adding new features for complex, cumbersome and costly stacks.