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Creating a membership site allows you to build a community, share important resources and earn recurring revenue. As your website grows and becomes more complex, so too does the task of managing it and you must keep track of whom, what and when.
Without a robust system of documentation in place there is a risk of confusion, inefficiency, and even member dissatisfaction. In that mind, let's consider how to build a documentation system that doesn't just support your operations but also enhances the experience of your members.
What is the importance of documentation for member sites
A structured documentation system functions as the foundation of your membership site. Everyone involved, from your staff to members can access accurate information quickly and easily.
For you and your team Documentation streamlines the internal process and reduces time spent working on tasks that are repetitive. For members, it provides a seamless experience by offering easy-to-follow instructions, FAQs and resources at their fingertips.
Imagine it as a self-serve knowledge base that empowers users while freeing you from being the bottleneck for every query. It's a way to make money from your community online, if you will.
The members don't wish to wait several hours, or days, for answers to questions that are simple, and you don't want to spend your precious time addressing similar issues time and time again. Every minute lost is money lost, right?
In the long term, a robust documentation enhances your credibility improves your reputation, lowers churn and builds confidence within your group. It becomes a bridge that links your efforts to your clients' requirements, ensuring everyone's at the same level.
The most important elements of a solid document systems
Contrary to what many believe The process of developing a system for documentation involves more than just keeping track of all relevant and accessible information and making it readily accessible. Instead, the system must contain:
- Resources for onboarding members: Clear and detailed guides to help new members navigate your site and maximize their membership. All information must be explained using images as well as GIFs ideally, to show members exactly how each function operates.
- FAQs (FAQs): A centralized repository of answers to frequently asked questions. The support staff should have a list of common questions they face regularly, so there shouldn't be any problem to simply deconstruct the questions and offer solutions.
- Troubleshooting guide: Step-by-step solutions for Account-related or technical problems. The guides should be written an easy-to- follow, even for non-tech-savvy users. Additionally, each page should include a contact form to the human support representative promptly if you don't find the information enough.
- Content index, also known as directory Index searchable that allows members to locate specific sources or sections swiftly. This is especially useful for sites with a large collection of material.
- Internal documentation: Procedures, workflows as well as policies that will allow your staff to ensure the sameness and effectiveness. It could include guidelines for dealing with member queries or guidelines for making changes to the website.
Each of these components each one of them addresses an aspect specific to your site's operation and user experience. They form an integrated system that benefits all those involved. If you don't have these fundamental elements you're more likely to run into unnecessary obstacles and frustrations, both for you and your colleagues.
Step-by-step guide to building your own documentation system
When I inquired of my coworkers and friends why they were selling on online marketplaces and other online marketplaces, the most common reasons I heard were documentation as well as support. It wasn't even close.
The primary reason they say is that they prefer relying on third-party platforms, even though it is a simple process to create your own site for membership. It is an array of steps, each with its own purpose in the process of creating your site. These are:
1. Review your requirements
The first step is to identify the exact challenges you face. Do you receive a lot of emails from your team members with the same questions? Do your team members struggle to locate information regarding internal processes? Do a quick review to gather feedback from both your staff and team members. Pay attention to recurring themes and issues. They will be the foundation of your documentation.
If, for instance, your website has courses available, customers may require assistance in navigating the modules or getting certificates. If you're operating subscription services, queries about billing or cancellations will likely be frequent. Understanding the issues you face is already halfway towards creating an effective website.
Also, keep track of any issues that may be causing bottlenecks in your own internal procedures. Perhaps team members are unsure of the best way to deal with specific member requests or updates. If that is the scenario, it is possible to:
2. Make sure you choose the appropriate equipment
Your choice of tools can make or break your documentation system. Choose platforms that are intuitive as well as scalable and adaptable. There are several alternatives to think about:
- Knowledge base software: Software such as Zendesk or HelpScout allow you to create a searchable knowledge base for your users. The platforms typically come with pre-built templates, making it easier to arrange and display your content.
- Wiki platforms: Notion or Confluence are great as internal documentation platforms, giving an easy way of organizing content. They also have collaborative tools that make it easy for your staff to edit and manage the system. Access control is available too.
- CMS features include: If your membership site is built using WordPress and you have plugins, such as BetterDocs or Documentor are able to be integrated directly. These plugins can be used to create and manage documentation quickly within your current site.
The software you select should align with your technical expertise as well as your budget and nature of your website. Simpler setups might only need a well-organized Google Drive or Dropbox folder, while larger operations could benefit from dedicated software. Remember, the best tool is the one that your employees and team members be using.
3. Structure your documentation
The structure of your documentation is crucial to its usability. Team members and staff members too must be able to locate their information without needless clicks. This is how you organize your content effectively:
The first step is to organize your documents into distinct sections such as onboarding, troubleshooting as well as billing. This makes it easier for the user to understand. You must then follow an orderly flow that starts from general topics and narrowing down to more specifics. After onboarding, you can continue with
Signing up for an account, and then navigating the dashboard. Lastly, a robust search function is non-negotiable. The members should be able type in keywords and find pertinent articles instantly. Consider tagging articles with multiple keywords to increase the chances of finding them.
The goal is to make the documentation as intuitive as possible. Imagine yourself in your members as they have a difficulty How quickly will they find the solution? A confusing structure will make them more frustrated Therefore, it is important to get this right.
4. Produce top-quality media
Documentation can only be effective only if it's simple, succinct and accessible to users. Use these guidelines when creating content:
- Use simple language: Avoid jargon or overly technical terminology unless it is absolutely essential. If you are required to use certain terms, you should provide the glossary. It is important to make sure that even a new member can comprehend the material and not be at a loss.
- Be visual: Incorporate screenshots, diagrams or short videos to explain complex processes. Visual aids will significantly enhance comprehension, and also make the documents more interesting.
- Stay in line: Use the same tone, formatting and layout across all articles. This consistency creates professional look and also helps users find their way more quickly.
- Check your website's Before publishing, ask a few colleagues or clients to read through the document. The feedback they provide will allow you to find any ambiguities or other issues. Fresh eyes can often catch things you've overlooked.
5. It should be accessible
Accessibility is about more than the mere presence of a search bar. Make sure your documentation is simple to access and navigate. That means putting the links to your documentation on important areas like your site's footer and dashboard or the help section. Consider adding a "Help" button that's accessible on every page.
In addition, many customers will be able to access your site via mobile devices, so the documentation you provide must be responsive to mobile devices. Examine how your website's content looks and work on smaller screens.
If your audience is international, consider localizing your documentation with a translation API into different languages. Naturally, this must be completed after reviewing the stats and calculating the viability of this project. It is recommended to at least utilize a person to examine any errors.
Accessibility also means accommodating members with disabilities. Make use of tools like contrast checkers as well as screen reader compatibility tests to make your documents inclusive. An inclusive system does more than just broaden your audience but also makes it easier to make money on specific areas of your website.
Final thoughts: How to create a documentation system
Building a robust documentation system may seem daunting initially and costly, but it's an investment that pays dividends. With easy, accessible and updated resources, you create the most seamless interaction for your employees and streamline your internal process.
Begin small, concentrate on the key areas then expand as required. Be aware that your documents are a living resource--keep nurturing it, and it will continue to help your membership website's development and growth.