Terms

Dec 31, 2023
Amanda Northcutt

Amanda Northcutt, founder and chief executive chief executive officer of Level Up Creators. Level Up Creators

"The majority of my experience has been made up of fun and exciting occasions," starts Amanda Northcutt the co-founder and CEO of Level Up Creators. "My path has been very irregular. But that tends to be the path of most people. What we get is exactly where that we're meant to be when we're deliberate and strategically."

The family joked about how she did not speak until her brother went to the college. "My Brother is a popular lawyer, however, his practice took over all the  airspace in the house. He began college when he was 14 and was almost ready to begin high school. It was at this point that I found my own as I was able to have airspace available within the home."

Amanda's first position was in an online store that sold shoes. "Everyone believed that I would never be successful because I was shy. I was able to regain my confidence after I stepped out of my shell and began selling sneakers in no time and record-breaking sales throughout the United States. It was an absolute blast! I was enthralled by the business world at sixteen. I knew at the age of 16 that I wanted to go into the field of business. I would rather go."

Following that, Amanda was a student at the University, and was able to connect with a friend who had created a website and needed someone to sell ads on the website. "This was the year 2005. advertisements on websites were like the selling of advertising banners. This was like selling air! I listened to the phrase "no often and quickly got over any fear of selling my services to people fast," she recalls.

While being plunged into the depths of

"I came across my business after having to cross the middle of the sea," she continues. "I took that small sale into a much bigger selling position at a brand new business called TexAgs.com which I worked for for over 10 years. This was where I absorbed the most about business." While she was working in the field, she understood the idea of memberships as regular revenues that increase value while also maximizing LTV and also the sales of sponsorships.

"It's not a charming small website any more. It's the largest college fan website anywhere. It was my second time working at the time, and I loved everything to the max," she laughs. "I learned how to lead and manage employees. That was when I became enthralled with the concept of membership, as well as regular income. It was in 2005. In the next year, I'll remain on the scene for over two decades. Amazing how quickly time passes!"

The company attracted thousands of clients that paid $13 a month to get information on Texas A&M University sports teams. "We are also able solve the puzzle of shifting from banner ads to sponsorships (brand agreements in the modern sense). These companies wanted to reach out to our readers and we gave the access of certain points which could be tracked, which in turn assisted these companies," she says.

Amanda took that model and she developed Northcutt Media, using the modeling of sponsorship they'd developed at TexAgs before and then applied it to websites similar to it across the United States. "That was my very first business venture when I was only 22. This gave me the opportunity to go on frequent trips as well as other things similar to it."

After a few years, Amanda's health Amanda was beginning to decline. "I needed to take a time off and reflect on my how I conduct my life." Amanda said. Amanda had to modify her priorities within the family. The priorities included husband, health and her newborn son.

Amanda has begun to share the information about her health journey publically and is planning to expand her sharing. Amanda is aware that lots of women with work that is extremely stressful, demanding and demanding are affected by an autoimmune disorder or other similar. "The more susceptible I am, the more likely I can lead the charge with this kind of vulnerability," she says. "Every when I speak about my situation, a person is new and comes to me and says 'Hey, would you like to chat?' That is truly remarkable."

Amanda altered the methods by which the things were done. "I needed to become an mother. My duty was to work as an expert with the responsibility for my health. I also needed to be as a consultant." For a way to get structure in her career, she and her husband sold the business of their previous partner Member Up and bought the company to operate it as a consulting firm.

"I enjoyed helping member businesses which covered all sorts of subjects - stuff that people would never even consider except if you're living within the world and know that there is a market for any topic and there are people on the web who would like what you offer." After spending a lot of time within the realm of membership, her attention was shift to the executive part-time work of various SaaS companies around the world.

In order to rebalance her style of living, Amanda reduced her work to 20-30 hours a week. She also was determined to be "extraordinarily effective" at all of the businesses she collaborated with. Amanda quit Silicon Valley at the end of 2022to create Level Up Creators: "I determined to take what I learned in the B2B industry, and specifically within the SaaS industry, and apply it to the creative community, specifically women.

"I'm committed to helping women in creating generational wealth cycles, leveraging their own experiences through providing enormous value to their communities and followers and get paid in the form of money."

Level Up Creators offers products from Level Up Creators

What can Level Up Creators do? "We're seeking to enhance the effectiveness of our efforts and increase income, particularly for women who are creators. We're confident that we've got the most experienced team of operators anywhere in the world." she replies.

They aid people to determine the current position of their lives as well as the direction in they're headed in addition to determining what's hindering them from reaching their destination. They then decide on which method is most efficient to eliminate these hurdles and get you there you'd like. "Our most effective time to get started is if you've already collected followers in a particular region that is important with over 50k people following you on social media or more than 2,000 who have signed up to your email."

"When you contact us we'll be asking you around a hundred concerns," says Amanda. "I'm always looking for information before I can be understood." She compiles both qualitative as well as the quantitative information of creators to make sure they're able to guide them through their options.

"We are looking to aid the specialists in developing an entire product line. We'd love to see leads, and after that the educational courses in some form, maybe a three-part masterclass or something similar. Then we could move into the world of recurring revenue products. Perhaps it's $49 or $179 or an annual membership of $249."

In the future, Level Up Creators would move clients into group coaching and give them more regular revenue levels. This is an indicator that "you proved yourself capable of delivering regular, repeatable quality that's comparable to the standards of your followers and clients," she says.

The Level Up Creators team

The Level Up Creators team - image (c) welevelupcreators.com

She helps others develop their own creative thinking. "Oftentimes professionals in their area of expertise creative fields aren't eager to take part in deal with brands, or create products that require customers to buy the products. My goal is to help creators realize their special position in providing the best price for their work by using social media.

"We all want to be valued, respected relationships, love are essential desires," she continues. "We think that we're in a relationship with the creators we admiration. We are familiar with their lives and want to imitate the way they live." Amanda believes it's the creators who create chances for us to be more like themselves, are also a chance for creators to offer products that can be valuable and help followers achieve their needs, which is "a lucrative procedure".

"We are able to provide a greater level of appreciation for artists than we do for massive global heritage brands, as we're talking to the person, not an image. The first goal of ours is to show that selling things if consumers want to purchase the top items accessible. We don't engage in icky marketing or sales, as well as we do not work with those that don't offer real benefits for their communities. Like tables stakes."

The new and the demise of brands from the past

"I'm content to be in the position of helping creators once yet again and also stepping up our efforts in support of women." Amanda muses. The company is an expert services firm, however we're trying to emulate our clients' companies in addition to being an innovator-driven company." In addition, she says they're helping creatives understand the methods to become the CEOs of their businesses and efficiently run their companies.

"We have been creating some fantastic items!" she laughs. In fact, the team is launching an initiative dubbed"Level Up Creators School beginning on the 1st in March 2024. It's a subscription-based education institution for creatives. "We'll share our expertise and experience to provide the proper training, community and resources as well as support to assist creators in reaching the next stage in their income - the first of that for a lot of artists is the $50,000 million income mark. Additionally, we'll use our Fastest Path To 50 framework to assist people in reaching that goal. This is amazing!"

One final thought on the entire industry, Amanda concludes: "The industry is moving toward a direct-to-consumer model that has creators more influential in consumer purchase and content curation. It's astonishing the level of affection fans have for creators whom they appreciate."

Amanda clarifies that millennials, and Gen Xers, do not rely on legacy brands to get their information anymore "These major cable networks are old-fashioned! You have the option to get on the train or else they'll die."

"I totally believe in my chance" That's my goal that we'll be heading in the coming days. I've started a company in order to bring this idea into reality and help people to be immensely prosperous. I'd like to see money allocated to creators, rather than of huge corporations. It's like telling "All good, just let somebody other person have a shot! This is the perfect time to become a creator of material!" she says with a smile.

Further details

Amanda Northcutt is a consultant, coach and six-time exec who has created and scaled online companies into D2C B2C as well as B2Bs, D2C and B2Bs.

She has created Level Up Creators to help influential creator educators build viable business strategies. Level Up Creators offers strategies and solutions to those who have at least one product related to financial, health, travel, or wellness and is now ready to boost the earnings and value of these items. For more information, visit welevelupcreators.com.

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