Strategies for Pricing to Beat Stagflation Pricing Strategies to Combat Stagflation
It's hard to guide your business during times when inflation is high or the recession. However, it's even more difficult especially when both occur in tandem.
This is called stagflation economic forecasters are saying that a stagflation period will persist up to 2024.
Perhaps you are already thinking about ways to reduce costs and alter your strategy for growth overall.
What about the price?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He saw pricing as an important tool for growth they used to reach the next goal of income.
and Kurt is of the opinion that iterative pricing may be an effective strategy for markets that are unstable.
For two hours with sales executives Todd Stellfox and Tony Markov each had a conversation with Kurt about strategies for pricing that work in volatile markets and beyond. Take a listen to the two interviews, and watch highlights of both.
Don't be reliant on the Competitors Price
What could your competitor do to be in the wrong place about their products' value (2 minutes):
Strategic Pricing of Inflation to Prevent Inflation as well as Foreign Exchange
Price position is based on purchasing power within the region (2 minutes):
What price should you set for an innovative Product?
What formula should you use to calculate the business benefit when you launch an innovative service (4 minutes):
What is the difference between how Europe and the US and Europe look at pricing in a different way?
The past was that early-stage American companies were more concerned with getting market share, while European businesses had issues with traveling across borders. However, the times are changing. (2.5 mins):
Strategies to Price to Get into New Markets
Strategies for horizontal extension vs. model of vertical extension (18 hours):
Iterative Pricing Using
The platform's capabilities allow businesses to determine the cost of their goods (2 minute):
Full-length Videos
Listen to the full interview with Tony and Kurt for additional information on the international pricing strategy.
Take a listen to the entire interview of Todd Kurt and Todd Kurt to know more about determining the most appropriate value measure in addition to more options to earn revenue from various market segments :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the Director of Product payment, strategies, as well as corporate development for the company, and is Director of Interactive Quotes (IQ). Prior to joining IQ, Kurt worked for more than 10 years advising and investing in growth stage companies in the field of software around the globe. Through his career, Kurt has been a committed advocate in helping companies as well as individuals to identify the potential of their individual capabilities to maximize their potential. He's been associated with some of the fastest-growing software businesses around the world as an Operations Director for Accel-KKR. Additionally, he's collaborated in collaboration with Fortune 100 companies while an Engagement Manager at McKinsey. Kurt began his career as a professional within FinTech as a Project Manager at Envestnet (NYSE ENV) as the business grew up to going through the process of the IPO.
Todd Stellfox, Sales Manager at
Todd is the sales manager in North America at where he manages an account executive team that market's products worldwide. Todd has more than 12 years experience in the business, as well as expertise in the payments and SaaS business, and is passionate about sharing his knowledge with other people and helping clients as well and colleagues reach their objectives. Todd lives within Charlotte, VT with his family.
Tony Markov, Sales Team Lead
Tony is the founding partner of the firm's EMEA operations. In the present, he's an Account Executive Key and a Sales Team Director in Amsterdam within the Netherlands. Over eight years of working experience working in SaaS and the vast majority of these being within SaaS payments and billing, Tony is often involved in growth driven projects along with discussions with SMB as well as Enterprise SaaS companies looking to grow.
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