Strategies for Pricing to Beat Stagflation Pricing Strategies to Combat Stagflation
It's hard enough to guide a company through a period of high inflation, or the recession. It becomes even more difficult when they're occurring in tandem.
It's a sign of stagflation which economists predict that a stagflation period will last into 2024.
Perhaps you are already looking for ways to lower costs and alter your overall growth strategy.
But what about pricing?
When 's Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the primary growth levers they employed to meet their next income goal.
And Kurt believes that iterative pricing could be an effective plan of action in market volatility.
Two one-hour conversations sales executives Todd Stellfox and Tony Markov each spoke to Kurt about pricing strategies that can work across a range of volatile markets as well as beyond. Watch both of the interviews here and read highlights from both.
The Reasons You Can't Rely On You Competitors Price
How your competition could get wrong regarding their product's quality (2 minute):
Strategic Pricing for Inflation as well as Foreign Exchange
Pricing position based upon the purchasing power of the region (2 mins):
How do you price a new product?
Formulating a formula for the value to business when you launch an innovative product (4 hours):
How do the US and Europe Consider Pricing Differently
The past was that early-stage American companies cared more about taking market share and European businesses felt the cross-border pain points more acutely But things are changing (2.5 minute):
Strategies to Price to Get into New Markets
Strategies for horizontal vs. vertical expansion models (18 minute):
Iterative Pricing With
How the platform allows businesses to test prices (2 minute):
Full-length Videos
Stream the full interview between Tony and Kurt for additional information on global pricing strategies:
Listen to the complete interview of Todd and Kurt for further information on getting the right value metrics as well as more opportunities for revenue in various markets :
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Head of payment, product, strategy and corporate development for , as well as the general manager of Interactive Quotes (IQ). Prior to joining IQ, Kurt spent over a decade working with and investing in growth stage software businesses around the world. Through his career, Kurt has shown a keen interest in helping companies and individuals recognize and develop their unique capabilities to reach the full potential. Kurt has worked for some of the most rapidly growing software businesses worldwide as an Operating Principal for Accel-KKR. He's also worked on behalf of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career as a professional in FinTech as a PM at Envestnet (NYSE: ENV) while the company scaled by announcing an IPO.
Todd Stellfox, Sales Manager at
Todd serves as the Sales Manager in North America at where he leads a team of Account Executives that sell 's solutions worldwide. Todd has more than 12 years of work and knowledge in the payments and SaaS industry, and he enjoys sharing his knowledge to help others, and helping his customers and coworkers succeed. Todd lives in Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony has been the founding partner of the company's EMEA operations, and currently is a Key Account Executive and Sales Team Leader in Amsterdam in the Netherlands. With over eight years of expertise in SaaS, the large majority of them in SaaS billing and payments, Tony is constantly immersed into growth-driven projects as well as discussions with SMB and Enterprise SaaS companies looking to scale.