Selling Audio Samples With Demuvi -

The market for digital audio has grown exponentially over the last few time. We as consumers love being able to access instant access to millions of songs, but how have these changes affected the people behind the music? A veteran producer and seller, Demuvi talks to us about the new tools and opportunities technology is offering producers today. He also shares where he finds inspiration for his work.

 You've worked in sound production as a producer, co-producer as well as a sound engineer for more than 30 years. When did your love affair with music start?

I began making music when I was an teen on the Commodore 64 and an Amiga computer. Due to limited resources and a constant need to find innovative ways to make music sound great. It was a challenge back then however I did learn a lot about sound design and synthesis from it.

  It was easy for me to put my latest items to the marketplace. The process of setting up my shop was easy, and if I had any issues I received prompt help from support.

Nowadays, a large portion of my work in music involves creating presets for virtual synthesizers, which help professionals as well as novices to create their music in a more efficient manner. I'm also an expert in creating the sounds you experience for yourself using my "Popular sounds" expansions. These are custom-created versions of sounds from the 80s and 90s. There are also sounds from the 70s and 2000s in the works.

 Where do you take your ideas?

My primary focus is the music of the 80s and the 90s. I was curious as to what it would take to reproduce the soundscapes of the decades with a software synthesizer and then create presets which can be played using the keyboard. So you could say that my primary inspiration is from the past.

What has technology done to your creativity?
Software synthesizers have improved enough that physical synthesizers are hardly ever needed according to my view. If anyone still makes use of traditional synths is doing it for nostalgia or joy however, in the realm of audio technology, I envision far more potential in electronic synths that are coming out of the future. It allows you to be inventive on computers, and significantly simplify the process.

What trends in the sound design market have you observed? Have the profile of customers or the demand for similar products changed significantly?

The market for sound design is huge, and so are the number of players. I think I've found several fans for my reissues, and I'm pleased there are people who are also passionate about old-fashioned sounds.

It's hard to say what has changed over the last several years, other than the technical aspects. Computers are getting stronger and software is creating more possibilities. This is the future, and it's exactly what I predicted years ago, when computers weren't able to make sounds as they can now. The technology proved me wrong.

What software have you found to be the most effective in creating digital sounds and music?

I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the whole Native Instruments Komplete 13 Collector's Edition. I also make many sound effects entirely from scratch, mostly using Serum and VPS Avenger plugins.

How has helped you promote and sell your products and/or your

This made it simple for me to bring my products out for sale. Making a store was easy, and if I encountered any difficulties I was always able to get immediate assistance from the support.