Root Science from Grassroots to Global using Google Ads
In the highly competitive skincare industry, Root Science leveraged the power of Google Ads and the flexibility in order to attract new customers and deliver the best shopping experience and achieving a remarkable ROI on ads (ROAS).
Profits from passion turned into profits
Root Science was founded by Gigja Wesneski as well as Derek Reynolds, Root Science was initially an attempt by Gigja to find a solution for her sister's very delicate skin.
Gigja realized that numerous natural products failed to meet their natural statements. Therefore, she decided to develop a new product. Gigja worked with individual growers to create an array of formulas that rely on the scientific basis behind every ingredient instead of scents, colors, and fashions.
In their decision to quit their job to focus their efforts on Root Science, Gigja and Derek were looking for a stable digital base for their venture as well as a method to send their message across, on large, to the right target audience. They found their solutions in and Google. And when a massive spotlight was thrown to their company in the year 2019, they proved that they were ready for a phenomenal development.
From an effort at the grassroots to a global brand
In the absence of a retail space, Root Science refined their products and marketing to make sure they had shelf space retail stores such as Anthropologie, Free People, Neiman Marcus, and Bloomingdale's. The press took notice.
In 2019, Kourtney Kardashian happened to feature the detox facial masks in the Vogue video. The video went viral, with over 17 million viewers.
With WordPress and their site, they was capable of handling the amount of traffic that comes with a sudden, viral video and were successful in leveraging it. Now, Root Science is a growing business that invests 20% of their earnings in marketing.
Two of the biggest issues facing every business
Two big challenges hindered Root Science's growth in the early stages of their growth:
- Presenting products well
- Reaching the right audience
If you are a business that operates online the presentation of products is more than the aesthetics - your website needs to offer a great customer experience. It should load fast, be intuitive to use and navigate and be easy to move from the website's product page to the checkout.
A good website should be easily accessible. Additionally, you require the appropriate people to find it, particularly when it is a niche in a larger market.
Root Science wasn't just selling another skincare brand to the general public. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Showcasing their products through
This allows Root Science to have a beautiful and functional ecommerce store. Since it's built upon WordPress and works seamlessly in conjunction with their marketing and content initiatives without the need for constant customized development.
"WordPress was always in my thoughts... I'd heard so much about its performance in terms of SEO. That's why I began looking at WordPress, and then I realized it was the perfect choice to turn on a shop."
In fact, Derek himself has worked to design and customize their eCommerce site, taking advantage of the benefits of open source software including community-driven customer support as well as an array of plug-ins and extensions.
"I've played around with the website quite a lot. The site does have a vast collection of plugins. This is one of the great things regarding WordPress and ...there's an application for every need. If we ever need anything - for example, a loyalty program, or referrals to a loyalty program, it's available."
The simple backend interface makes it easy to provide top-notch customer service and run a smooth delivery process, without having to have technical knowledge.
After the initial major challenge being met with a slew of arrows , Root Science was positioned for the next task in attracting the proper traffic.
Reaching new audiences by using Google Listings and Ads
Through the use of Root Science Root Science has been using Google's Product Listing for well over one year.
Since their launch, they've had the ability to "increase our exposure across search queries and help to compete against some of the more prominent brands." Root Science has seen a 5% increase of traffic on their website as well as a 10% increase in sales.
Quality traffic has helped Root Science grow their email list, and improve customer retention - the company's holy grail of success.
The present return on ad spending (ROAS) is 2:1, and click-throughs have been increasing. Some products earn a 4:1 ROAS. While they work on Keyword recommendations, SEO-driven blog content, education for customers, and other types of email marketing They expect their earnings and profits increasing.
At present, Root Science devotes 50 percent of their marketing budget to Google advertisements.
Plugins and extensions that foster the success of Root Science
Derek is constantly working to modify ad campaigns and optimize results, which is key to getting the absolute best ROI possible. Root Science also uses an array of other extensions and plug-ins to help their ecommerce business perform and increase its growth.
Utilizing Stripe it's been possible to provide express payment choices like Apple Pay, Google Pay as well as many more.
Write your own personal growth story with Google Listings & Ads
As Gigja put it, "We really are a family-owned business. We're a small team. Our mother is a part of us. My brother works with us. Everything is done in-house Everything you see on our website - as the photos are taken by my brother. Some are shot by me. I provide all the artistic directions. Yeah. We are truly a dream project that has turned into a business."
If you've got a unique plan, an ambition to change the world or make a change for your life, then the right tools could be everything you need to achieve success.
It is the perfect platform for building your store. You can add extensions, such as Google Listings & Ads, and you'll have both the necessary components to address the most common business challenges in presenting your product and getting them in front of those who are interested.
Performance Max campaigns can automate every aspect that is required to create ads, which includes text, image selection for products, audience targeting, and optimising for the most effective advertising and products, ensuring that your funds are used effectively. The algorithm works to deliver appropriate ads to the right audience at the right time.
So yes, your business canbe similar to Root Science.
Even if you already have your own store, you might have not realized just how an automated Smart Shopping campaign using Google Listings & Ads will boost your sales. Are you looking to have a more thorough look?