Reach More Customers by Running paid ads using Performance Max
Performance Max allows you to reach customers across Google properties such as YouTube, Gmail, Search, and the Google Display Network. Your ads are automatically created using products that are synced with the Google Merchant Center, so you do not need to make advertisements.
Google's machine learning utilizes your product feed to create and show a variety of advertisements designed to attract the right shoppers at the right timing. You can also add custom pictures, messages, as well as URLs to your existing campaigns to make highly customized shopping experiences. Google will then test multiple combinations in order to identify the most appealing version that will increase your company's visibility and improve efficiency.
Through Performance Max, your best-performing ads will be shown more often. Its bidding tool automatically eliminates the need to guess the strategy you use for your keywords, as well as its integration with other tools for e-commerce helps to streamline your workflow.
Below, we've highlighted some of the latest Performance Max features you can benefit from to help drive higher sales.
Make more sales using these four strategies
1. Sync your product feed
Your store is unique as are the products you sell. With Google Listings & Ads, you can map the custom field (known as attributes ) of your product listings straight to Google Merchant Center.
To help shoppers find exactly the product they're searching for It is best to highlight your most important features regarding your product to attract buyers with advertisements relevant to them. For example, rather than showing the results of blue knits you should provide an element that identifies the style of blue sweater. Do you think it's heavy, soft knit, button down or zippered? Be specific about the features you want to use can aid in converting, since customers will be able to find precisely the items they're looking for.
It is the Google Merchant Center is the first step in showcasing your product through Performance Max. Synchronizing your product feed can help to:
- Expand reach:Find new customers wherever they're looking or scrolling. Your ads will be displayed throughout Google's entire advertising inventory as well as formats.
- Learn about trends in the market: Gain actionable insights to improve your campaigns' effectiveness and better understand your audience.
- Bring traffic to your products: Convert more shoppers into buyers with targeted advertisements as well as better insights.
The next step
To define your product's unique characteristics, go to "Attributes" within the main navigation panel within the Google Ads & Listings plugin. It is possible to make, modify, or delete, and see every rule you make on this page.
2. Make more sales using your customized advertisements
After you've synced your product listings now is the time to modify your ads. By using Performance Max assets, you can upload custom copies, links and photos as well as the information included within your catalog of products. It is then possible to use these to build more engaging ad options. Learn more about Performance Max assets in this article or through watching the video.
By uploading additional text and photo assets lets you reach and interact with customers who matter most to your business. It's essential to upload some images attached to every product, so customers can get a sense of the way that your product might look in the real world. Additionally, additional images help Google create multiple versions that will catch the eye of different audiences.
Performance Max's assets as well as custom ads can help grow your revenue by:
- Greater visibility: Sitelinks, as well as images can give your advertisement more impact and prominence on search results page.
- More clicksAssets are also able to increase your amount of clicks offering customers additional, interactive ways of engaging with your site and your merchandise.
- More optimized: Google will switch the assets according to their performance. If one asset isn't performing the new one will be added to the ad.
Your next steps
- Make asset groups for the Performance Max ad campaigns. Upload more images and different headlines to drive greater customer interaction and boost sales. You can learn how to begin using asset groups in this help page.
- Create a unique URL for your destination to each advertisement in your campaign to offer shoppers a broader look at the products you offer.
More customization of your products assets allows Google's machine learning tools with more information to make the most effective advertisements -- those that result in higher customer satisfaction as well as more sales.
3. Make sure you promote your product
Promotions can be powerful incentives which draw the attention of shoppers, showcase your products, which can increase sales. When selling online there's no doubt that you're competing with other brands but also with any medium that diverts the people's attention from your products. Promotions are a way to draw attention, to ensure that your products as they are ready to purchase.
When you add a deal to one of your products and you want to share that deal to display in ad campaigns made through Google Listings & Ads. Shoppers will see a special offer link displayed with it which makes your advert be noticed. The other benefits of promotions are reaching users on various gadgets, increasing clickthrough rates and increasing conversion rate.
If you already have an active feed for your products within the Google Merchant Center, you are able to use Google Listings & Ads to make a range of types of incentives, like:
- sales:The sale badge and strikethrough-price annotations automatically show when an item is being sold and that it meets Google's criteria.
- DiscountsYou can specify a percentage discount, cashback; purchase one, get one free; or buy one, and receive a second one at a discount percentage.
- shipping:Offer free or discounted shipping.
- Price drop A prominent price-drop badge should be displayed only when there is an increase in a relatively stable price of a product.
Your next step
Make and announce your offers and offers. If you add or modify coupons in your dashboard , under Coupons > Marketing You'll notice the Channel visibility settings box to the right. Select "Show coupons to Google" to activate it.
4. Globalize your reach
Multi-Country Advertising is an automated feature, that puts every country in reach, so you have more opportunities. As a result, it is possible to increase sales and increase your sales quicker.
- Extend: Extend your reach through multiple countries speaking the same language through one feed.
- Budget Manage it all using a single budget for your campaign.
- Expose: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network and Discover.
- Monitor: Pay attention to the metrics you are tracking and run your campaigns directly from your store.
- Optimize:Enhance your performance across all regions.