Episode 5 of the podcast: Andrew Lock - Top Marketing Expert reveals Walt Disney's business Secrets

In the recent Memberships and Courses podcast episode, we got to talk with Andrew Lock about how he began his career as a cameraman at the BBC into becoming a major on the internet in terms of online marketing.

You'll want to read Andrew's book "Walt Disney's Art of Business" and discover how to build a better company (including websites for membership) by using Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some important moments and events you don't want to miss in the program:

• The amazing account of how this ex- BBC cameraman used his unique skill to network with internet marketing giants like Yanik Silver and Dan Kennedy, build a successful online business and become one of the biggest names in online marketing... beginning as an unknown. If you've ever wondered if you can do this and succeed, this story will let you know That you absolutely can. (0:00)
• The smart way Andrew gained free membership in Yanik Silver's exclusive and highly-respected mastermind group. You can use this same technique to get events, interviews, and free products and even get your product promoted by some of top brands in the world of online marketing. Imagine the increase in sales that would give your company (1:06).
• The dark place Andrew was in when the disease spread and how he was able to come from it (and the ways you can apply the lessons he taught to guide you through the tough moments in your work and life) (17:31)
• The secret of almost effortless business success. Most people make this mistake and it causes endless frustration and suffering. If you follow Andrew's suggestions, your success, determination and consistency in your business will almost be guaranteed (10:21)
• A virtually unnoticeable problem on your site is certain to kill your conversions this second (and how to utilize one of Walt's closely-guarded entrepreneurial secrets to get it fixed quickly (30:37)
• A sneaky way Disney actually "manipulates" youngsters into selling their parents at Disney theme parks and ways to make use of this tactic in a legal manner in order to increase the sales of your online courses (29:13)
• The big mistake Disney's new CEO has made that could have Walt lying in his grave -- learn how to avoid making mistakes during an economic downturn (33:18)
• The secret to a thriving online business. The answer is simple... Do this and you'll likely to be interviewed by podcasts. Don't and you'll almost certainly continue to struggle (37:47)
• The M_______ Test. It's a brain-friendly way to test the content you're teaching is a good fit for a membership site (Plus it's a much easier approach to discover a near infinite number of concepts and topics that you can build a membership website on) (39:33)
• A trap that almost all business owners fall into makes them struggle, often for years without ever figuring it out (This may hold you back today) And a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". The hard lessons learned from the pandemic and how to beat the top entrepreneurial "killer". (16:37)
• A lesson that all website that has a membership needs to take from the theme parks of Walt Disney. This is what makes the differentiator between a website that slows down and eventually dies regardless of what other strategies you do, as opposed to one that expands quickly and is growing almost without effort (25:32)
• "The "Kodak" Test. How even the color of the pavement in the theme parks has been extensively tested to convince you in -- and what you can do to use this same principle for your courses, websites and memberships to increase your sales (26:43)
• How Disney makes use of "fake scents" to encourage parents to visit the theme parks. Disney actually invented a device for this purpose. Andrew shows how you can take the idea and incorporate it to online courses and memberships in a genuine way to improve conversion (29:36)

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