Episode 3 of the podcast: Armand Morin

In this episode, our hosts, Tracy, interviews Armand Morin who was one of the pioneers of the e-learning business as it is now. Morin figured out the best way to build and sell membership sites and online classes as early as the latter part of the 1990s. To give you just a taste of what you'll gain by listening to this podcast...

• The crude, 1-page website that sold Armand $4.2 million in just 12 weeks after launching his first information product. The way he achieved it, and how you can use this strategy today to put out a high quality membership site in just a few days (04:23).
• The strategy is a new one for 2022 employed by Amazon to promote their products you can duplicate using the free software that you may already have downloaded on your personal computer (42:02).
• The Millionaire Mindset. How the world's top online marketers stay focused and crank out new and risky projects without making a fuss (which is the main reason why they succeed when everyone else fails) (07:20).
• The merchant account mistake that resulted in the loss of Armand $2 million, and the best way to do so this doesn't happen to you. A lot of online companies have been harmed and do not have the knowledge to. Do you feel confident that your money is safe and secure? (9:08)
• It is a clever method of creating innovative software concepts and the reasons the reasons why every information producer should be creating software (12:16 16:23, 16:23).
• Nicheception. What can you do to find profitable "niches in niches" for increased conversion rate, find more customers, and maximize what you earn (39:03).
• A sneaky way to use Google to build a thriving community within your membership site (and observe your retention rate skyrocket) (25:15).
• The secret to work-life balance. What is the secret to work-life balance? Armand manages multiple 6- and 7-figure memberships , while also participating in multiple Taekwondo tournaments each month (33:49)
• After over $200 million sold online, Armand's perspective on what is hands-down the best kind of software to market. If you're selling anything else it's likely you're losing money (17:23).
• Armand's "offline" technique for increasing retention rates, as well as a simple way to implement the same technique virtually (28:04)
• It's a clever way of turning an item into 5, 10, even 100 various "products" without changing a single thing about the product itself. This is the most effective strategy Armand has to grow his business and how he reached over $200 million in online sales (36:44).
• The "micro-SaaS" technique. The best way to utilize simple, one-feature software to create millions in revenue without all the technical headaches (15:05).
• The critical difference between course creators who make it big and those who fall short. Armand's one-word answer might surprise the reader (18:45).

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