Online course providers must share the case studies
Whether you're shopping for an item that is physical like the latest phone or electronic service such as an online course, how do you decide to make a purchase? If you responded that you rely on the opinion of family and friends, you're a part of the 83% of American consumers who aremore likely to make a purchase after receiving a written recommendation from someone they're close to.
In this day and age shoppers' buying decisions do not depend on extravagant sales messages and instead, are based on real-life experiences - simply because they are more likely to trust fellow consumers before trusting money-hungry businesses.
The value of cases studies as a high-end marketing tool is undeniable. Although building trust in brands is a huge benefit by its own right, the advantages of case studies don't stop at that point.
In this blog we'll outline the most important five factors you should use case studies and how you can create an outstanding case study for your business!
What is an example study?
The case studiesexplore the customer's issue aspect and the way your company helped them solve the issue. But it's more than just providing a step-by-step explanation It's a complete story with a plot, characters as well as conflict and resolution. When you conduct case studies, your company plays the brave knight rescuing the woman in need from the evil dragon.
The five benefits of case research
- Unbreakable brand confidence
In the wake of 77% of customers saying that the trustworthiness of a brand is much more important today than in the past, it's now a necessity for companies to invest in this component of their business. Case studies help build trust through portraying the exact customers that they serve. It is not just a way for a potential customer to imagine what you could do to resolve their specific issue however, by allowing clients who have been with you for a while to tell their stories, they are able to endorse your company's image, giving the business credibility.
- Show your the authority of your field
Case studies provide the ideal opportunity to capture a buyer's attention because the content should be highly relevant to various segments of your target audience. If you're able to grab your buyers' attention, demonstrate your knowledge about the market, possible ways to meet the needs of your customers as well as the use of your product. Together, these things help establish yourself as an authority within your field, which can lead customers to pick your product over others - who doesn't love winning?
- Provide social proof where you can have your statement to make
- Build a search-engine-optimized online presence
- Enhance customer relations
If you simply ask a client for an interview and you're building a connection that has the potential to last a lifetime. In the process of interviewing, you are establishing that you are convinced that your customer can have a story worth telling to tell. While it might feel like you're making a statement to a client when you ask them to participate in an interview, don't worry. The results of a research study by Harvardfound there is an intrinsic pleasure to be experienced from speaking about oneself as well as sharing your experiences with an audience. Your clients will love it I promise!
A few elements that make up a fantastic case study
They may seem intimidating at first, however with a step-by-step approach, they can easily be integrated within your marketing strategies. Before diving into how to write a case study, let's discuss the three components that make up a great case study.
The study needs to be easy to digest. Effective case studies must be short and concise and straight to the essence. Beware of unnecessary details and the unnecessary information that does not add value to the narrative.
A case study should be thorough. A well-constructed case study should show precisely how the client went from point A to B with your product. You should not have any doubt about what your service or product solved the customer's problem.
A case study needs to provide a narrative. Your case study should be following the same format in a tale featuring a captivating story that creates tension and needs the solution. Although your business is the main character in the story however, you shouldn't be stealing your customers' focus! They are the main character and without them there wouldn't be a story in the first place.
How do you write a case study
Now that you have an notion of what a successful case study should look like, let's jump into ways to design one.
- Find out the format of your case study.
When it comes to format of case studies it's not limited to just web pages or blogs content. Case studies come in all dimensions and shapes, as well as printable ebooks, videos, and information graphics. You should select one that you need for your business, the marketing channels, as well as the marketing strategy in the event that one exists.
- Define the purpose of the case study.
Before you choose a person to use for your case study, consider what the study will accomplish i.e. the purpose you are trying show your prospective customers. Here's a list of questions you can consider asking yourself to you determine the goal of your business:
- Are you trying to increase revenue for a certain product or service?
- Do you want to boost your lead generation?
- Do you want to improve participation of your customers?
- Choose your ideal customer.
In determining which customer to include in your case study, make sure you don't select anyone. The success stories of every single customer is pertinent to the audience you're trying to reach or have the hook that's necessary to provoke an emotional reaction. To determine which candidate is the best make sure they satisfy the following criteria:
- The customers have seen positive, but the results aren't great with your product or service.
- They chose you instead of a competitor, or they came to you from the competitor.
- The customer has a solid comprehension of your business as well as customer service, and will be able to discuss these matters with authority.
- Interrogate the customer.
Interviews can be one of the most enjoyable and vital part of the process seeing that's where the story lives! But before jumping on a call with your interviewee or sending the interview via email, be sure that you're asking right questions. Mixing broad-ranging and targeted open-ended, open-ended inquiries is the best. Here are a few suggestions for you to start:
"What was the greatest challenge you had to overcome prior to making use of my software?"
"How could my product aid you overcome that challenge? Could you give any specific measures to prove your point?"
"What tangible and non-tangible benefits did you gain from using the product?"
Tip: don't be afraid to ask the same questions. In some cases, you'll have to put the same issue in different ways to get rich responses that make for an engaging story.
- Outline your case studyand then create!
Finally! It is time to write your case study. When you write an article or filming a video, make sure you have the following bits of information:
- Title
- Customer introduction
- A clearly defined customer issue
- Introduce a new product or service
- Solution (how the product or service has helped)
- Performance (the tangible and the intangible impact on the customer)
- Demand for action
The bottom line
With these components, your case study is sure to tell a compelling story.
Sure, ads still have the ability to get someone aware of your company Landing pages are a great way to inform them about what your product or service solves their problem, but there's nothing like a person (who isn't compensated by your business) extolling your virtues.