Nine ways to make use of the screen-recorded films to better communicate at work

Sep 10, 2023

The majority of employees are not active or disengaged from their job.

Video communication is a great way to help

Let's go through the nine different ways you can make use of video to help teams work better and show you how to create these videos with a simple screen recorder.

But first, what's a screen recorder?

This tool is great to quickly share your ideas with your team or customers without having to compose (and edit) long paragraphs explaining some aspect of your business.

Also, you don't need to worry over taking the exact pictures and mark them with specific data. Instead, simply take participants through the steps with a screen recording and your audio, which explains the process.

9 ways to enhance the quality of communication by recording video

Screen-recorded videos add a feeling of authenticity to your messages by recording the tone of your voice and facial expressions, along with other messages that are not verbal and, in turn, stimulating employees and minimising any misunderstanding that might come from text-only.

Make use of these videos for assistance in all kinds of internal communication, such as reporting on performance, presentation materials, training material, and much more.

1. Executive messages

77 % of dissatisfied employees said they'd be happy to receive a regular interval of communication from their bosses for example, operational updates as well as executives explaining for the decisions made.

Management often restrict their communication to town halls every quarter extended emails, as well as announcements from the government. They're not sufficient to establish trust with employees let alone to engage them.

Screen-recorded footage can act as an intermediary between C-suite executives as well as other employees. Quick and easy to create the films appear more personal and less formal which allows leaders to earn confidence in their staff quickly and develop a loyal team.

"Being visually-oriented and video-centric in your workplace communication can be a potent way to combat the problem. This forces you to take off the veil that separates you from edited or written messages."

2. Welcome messages to new employees

50% of newly hired employees are planning to quit soon -just because of bad onboarding experiences that leave those who join feeling disconnected.

The dull presentations that outline the mission of the organization and its culture are not effective in attracting new employees.

Screen-recorded welcome videos are a great solution. They can capture your enthusiasm to have your new employee on board without needing schedule time in order to schedule an additional Zoom meeting. Because these videos demonstrate the user, they also:

  • You can do a fantastic job at making your employees feel at ease
  • Help you and your coworkers build trust with the newcomer straight from the beginning

Here's an example of Maddie Diaz, Senior Demand Generation Specialist at the company, who created a short welcome video for her to introduce herself and the Marketing staff.

3. Staff members on board

Here's an EMS interactive training video which provides the test takers with points based on the answers they provide:

4. Walkthroughs of the product

Teams need to be aware of the benefit of a product prior to when they promote and advertise it.

A series of feature films that can be snackable is a viable way of educating more about something more deeply than a simple demo video alone could.

  • Scale product education
  • Access all information
Video Library  video enterprise product

5. Process walkthroughs and directions

Know the " Hey, so how do we proceed from here?" messages? These messages indicate that employees don't fully understand the process you are using.

Actually, just 4 in 10 workers working from home or working as hybrids affirm that they are aware of what they are expected to do on the job.

Screen-recorded process walkthroughs are handy assets for setting clear job goals. Then, encourage sales, marketing, support, product as well as other departments to write the walkthroughs for their teams. Listing the key areas

  • Procedures Examples include, how to use specific tools, submit pay checks, or access the internal databases.
  • Workflows What functions are first, then the third, and who is responsible for what and whom will they pass the ball to next.
  • Communication between team members * Is it acceptable to make an event public or sharing screen-recorded video, and how to make the video.

It is also possible to help employees solve simple technical issues through troubleshooting videos that provide tutorials and answer commonly frequent concerns.

What's the best thing? Screen-recorded films are efficient in creating procedures for external contractors as well. For instance, Shopify uses payment process walks to reduce switching between management and freelancers about getting payed.

6. Just-in-time trainings

Half of the participants in this TalentLMS survey are unhappy about their education program, principally due to the fact that it's not appropriate for their needs. Since it's not important, workers are able to be able to forget between 50 and eighty percent of their training over the course of two days.

What's the answer?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having an appropriate platform can provide the sole true source [let's] allow us to promote embedded code, or link that can use in all education, and then swap it with no embed codes or links changing which has helped us countless times in the last few years."

In addition, thanks to comprehensive video analysis, you'll be able to monitor the engagement of your videos to assess the effectiveness of your program for training.

7. Sales enablement training

Between prospecting, conducting cold outreach and closing sales there's a lots of potential for sales training emails to get lost in the emails of reps who are busy. Workshops that can be customized and crammed into hectic schedules don't see much retention as well.

Yet, sharing your own sales-training videos in video formats is a good way to increase the amount of people who participate and boost the performance of groups. You can record different sales enablement videos sharing:

  • marketing intelligence: Communicate market analysis, brand messaging updates, as well as briefs on leads that are coming in with bite-sized videos.
  • perfect customer profile Get deeper than a surface-level buyer profile PDF. Instruct reps to discuss exactly what resonates with ideal buyers as well as their challenges through the selling process and much more.
  • new sales playbooks and Frameworks Screen recording is a great way to share and source feedback on playbooks that you've written. When you are done, put your steps into small videos to encourage the utilization.

8. Management of projects

"New project, more meetings It's a fantastic idea" Nobody has ever.

But, project meetings are the most popular type of meetings that employees attend.

However, replacing them with video tutorials that screen record the what, what you need to know, as well as the reason of a task will surely cut down the time of all those involved. Consider this the following way:

  • Project managers are able to share their objectives and other details of the project, as well in the form of feedback at the pace they prefer.
  • Team members have the ability to watch the project video at their pace and not be forced to smile during the meetings.
  • Participants can also make video clips using their browsers, to post progress reports.

Pro tip: Organize videos sharing outcomes and goals for your initiative by name of the campaign you're running in the video library. So, you'll have an easy-to-read record of each project's "why" and the outcomes the campaign generated.

9. News on the team as well as reports

Updates from teams can fall into email and chat forum archives and some members might not get updates at all.

Videos recorded updates, on other hand, are hard to miss. They're organized according to the names of the project, teams or topic within your video library, so you can easily search as well. An alternative is sharing the screen of your computer to record the performance report.

Depending on who's viewing the video, a group member or other stakeholders allow the user to view, comment, or control specific groups of videos. It is also possible to block the public to comment, if you need to.

Record employee messages videos today

Keep in mind that videos recorded on screen show your true feelings in a different way to written messages.

They also help bridge the gaps in communication between leaders and employees. If you're looking for an easy software that can create videos of this kind, we suggest our complimentary Recorder. Simply enable it on your browser and start recording starting from the very beginning.

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