Mobile Marketing for eCommerce: Connect to, Capture and Convert
Mobile marketing differs from conventional eCommerce marketing simply due to the device mobile consumers use to search and browse through your store. It is generally accepted that your website is built for mobile users. Mobile marketing is a great way to market your business but it can go beyond that.
Here's why:
Mobile users want and need something different than what they can get or want for a laptop or desktop.
The mobile marketing you conduct must make use of specific strategies and tools that perform particularly well with smartphones. There are a number of them that we'll discuss in the future. In order to give you an idea, the strategies that you use to market your mobile business will comprise of email marketing using social media and SMS -everything that's utilized and accessible through the smartphone.
With regards to eCommerce, mobile customers represent about 40 percent of all sales. More than 350 billion dollars and is expected to increase in the coming years. Each day, users are spending hours on their smartphones because, unlike computers, smartphones have many screens.
Seven elements of mobile-based advertising that can be used in order to bring customers to your shop:
1. Utilize emails and automated newsletters
The format of the newsletter's emails is designed specifically for smartphones since its flexible designs perfectly fit with the latest technological advancements. It's a great means to keep in touch with your leads and clients and keep them informed of important details. You can also offer them relevant offers which meet their requirements and allow them to feel appreciated.
Furthermore, 68% of emails are read on phones. Many people find smartphones to be easier to operate.
Implementing email automation in your workflow is a great way of improving the relationship with your customers without having invest more time or money.
When someone completes an application, purchases the product, asks an inquiry, leaves an order or performs another step on your shop, you are able to send automated emails that promptly respond. A few examples include welcome messages, onboarding and other programs and special offers as well as abandoned cart emails, and different emails.
If you're not sending out mailers, newsletters, or other types of email messages It's not the best idea to keep your customers engaged and interested. Why? Because even if your clients wait in line for school pickup in the barbershop or riding the subway, they will be capable of reading your emails and purchase your items. Your goal is to connect with the items they need, no matter where they might be.
MailPoet allows store owners to create powerful email newsletters, as well as automate mailers. The editor makes sure that your emails look stunning regardless of the device and the size. Are you short on time? Use pre-designed templates capable of being used for a range of eCommerce scenarios. Learn more about the ways MailPoet can help you increase your sales through mobile the use of email.
2. Videos for advertising and marketing are possible to create.
In the age of smartphones, video reigns at the top of the list. The ability to read long texts with smartphones is likely to be never as attractive as watching videos.
Videos can be uploaded to social media platforms and take advantage of the platforms to attract existing customers back to your business or advertise your videos on platforms such as YouTube in order to get new fans.
Furthermore, embedding video to your website could turn those who are browsing into buyers. How? Videos can explain the features of your product, or describe how you can use the item. It's possible to post customer reviews to illustrate how useful your products could be. You can also show behind-the-scenes photos that show off your incredible employees or eco-friendly material.
This is the fastest-moving video you'll ever make and appears stunning on mobile devices.
3. Optimize for voice search
It's a case of marketing via mobile. In the absence of your desk it's significantly easier to talk to phones than enter information in it. The telephone has grown famous, thanks to the usage of devices like Siri and Alexa they're a regular feature of many lives.
It affects the type of blog posts and web pages you write for a number of reasons.
The first is that people employ the voice search feature to help answer simple questions , or to find essential data. This is a fantastic tool in connecting users to websites with this type of data.
Therefore, it is possible to retitle some of your pages, or create new ones, in line with the long-tail conversationsal-style queries users typically ask with voice search.
It might be beneficial to include FAQs on your sites that are related to the information in the webpage. There is also the option to include questions about the H2 and H3 subheadings.
The bookstore, for example, may have a subject which includes a question like "What are the best books for new parents?" It is then followed by a listing of five most sought-after selections.
4. Create display ads
Banner ads aren't able to work efficiently on desktops as they're often hidden by other content on the page. With less screen space on mobile devices, display ads could receive more attention.
If you'd like to, you can create displays that will be available for users to use social media platforms or their preferred games on mobile devices. They work well in marketing to previous customers, or if they are targeted correctly, could help you find prospects for new customers.
Learn more about how to create an ideal display campaign for advertising.
5. Use social media for your benefit.
What do people spend their time doing with their smartphones for the range of 3 to 4 hours a day? The majority of people spend the majority of their time using social media.
You're posting on websites in which your target audience is most likely
This is a fantastic platform for sharing videos, special promotions as well as blog entries, that offer practical solutions to issues and other shareable content. Additionally, you can add fun content like humorous memes or GIF animations whenever it is necessary to.
Social media doesn't only focus on selling new customers. It's it is also a great way to interact with your current audience to keep your brand on their mind, improve your brand's exposure, and gather feedback to determine the direction of your business.
6. Use AMP for your blog posts
What's the most significant barrier to mobile-friendly advertising which is effective in eCommerce? Page load speed. Why? because mobiles are all about convenience. It's easy and fast.
Pages optimized for mobile often don't perform well in this regard. Some pages can take more than 3 seconds for loading and this is about three minutes that users are willing to be waiting for.
Additionally to that, the longer the time it takes your site to load, the fewer users are visiting your website. Particularly, when they are using mobile devices.
"AMP" project "AMP" project is a reference for "accelerated mobile pages". It offers an opportunity to organize your blog's webpage and other websites to ensure that it faster to load for phones with mobile.
The typical load time for pages that use the AMP format is less than one second. It's speedy. About four times faster than conventional mobile websites.
The pages that are AMP provide a more fluid and more comfortable user experience. It's easier to scroll through pages . Pages do not load at a slow rate, in small parts at a time. Additionally, it will enhance the search engine optimization of your website, as speed of loading pages is among the factors that determine the rank of your website in Google.
It's helpful to be aware that you don't require a large sum for an experienced developer to aid you. There's an AMP plugin for WordPress that lets you transform your pages on your site into the format you prefer. Learn more about this AMP plugin.
7. Make use of SMS for to promote your business
SMS marketing is extremely effective on mobile phones since almost all people are open to reading messages.
Although there is a wide range of marketing messages which can be delivered via text making use of automation to send messages to customers will be a huge hit with your customers.
As an example it is feasible to send an SMS message anytime to inform a customer that the status of their order has changed. They could be informed that their order is on the process of being processed and that the purchase is getting processed, their funds has been returned, or that their order was completed, etc. Be aware that just as other marketing techniques like email It is necessary to get the their consent prior to sending messages to them via text.
Track your mobile marketing stats
There is a way to look up specific mobile data through Google Analytics. Look at individual advertisements learn about the movement of users through your web pages Find out which websites cause users to leave, and monitor the exact revenue various advertising campaigns as well as other sources of traffic could bring in.
Take a look at mobile first.
It is possible that you're already using a variety of these strategies in your mobile marketing. If that's the case you're here for an opportunity to remind yourself to keep employing these methods. But, if you're slow or not doing enough with certain aspects including videos, social media or SMS, you should take some time to focus to attract people to connect with you, and then convert into more leads and clients who discover your brand on smartphones.
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