Mobile Marketing for eCommerce - Connect, Capture, and Convert

Mobile marketing is different from conventional eCommerce marketing simply because of the mobile device that users use to find and access your store online. The general consensus is that your website should be designed for mobile use. Mobile marketing is effective, however it extends beyond that.

Here's why:

Mobile users need and expect an experience that is different from what they could get or want for a laptop or desktop.

This means that your mobile marketing needs to take advantage of certain tools and techniques which work particularly well with phones. We'll talk about a few later. To provide you with an idea, the strategies you employ for mobile marketing will include email marketing social media and SMS -- anything that can be used and accessed via a smartphone.

When it comes to eCommerce, mobile buyers make up around 40% of sales. It's more than $350 billion and this is expected to increase in the coming years. Every day, people spend hours looking at their phones because unlike computers, phones carry them around everywhere.

Seven aspects of mobile-based marketing that you can use to draw customers to your store:

1. Use email newsletters and automation

The email newsletter is particularly suited to smartphones because responsive designs will perfectly fit with the tech. This is a great method to keep in contact with your customers and leads to keep them up-to-date with valuable information, provide them with pertinent offers that meet their needs, and make them feel valued.

Plus, 68% of emails are opened on smartphones, as there are many who find mobile devices to be simpler to use.

Incorporating email automation to your workflow and enhancing the relationship with your customers and not have to invest longer on it.

Any time someone fills out an application, purchases the product, inquires about an inquiry, leaves a cart or does another step on your shop, you are able to create automated email notifications to instantly respond. A few examples include welcome emails, onboarding programs, special offers, abandoned cart emails, as well as other messages.

If you're not sending email newsletters and other email communications You're missing an excellent possibility to keep customers on mobile actively engaged. Why? Since even when your customers are waiting in the school pickup line in the barbershop, or riding the subway They can still read your emails and purchase your items. It's about getting the customers wherever they may be.

MailPoet empowers store owners to make effective email newsletters as well as automated emails. The editor makes sure that your email messages look stunning across all devices and dimensions. Short on time? Use pre-designed templates that can be used in a range of eCommerce scenarios. See the ways MailPoet will help improve your marketing via mobile the use of email.

2. Create video marketing and ads

In the world of smartphones, video reigns supreme. The ability to read long text on smartphones will probably never be as appealing as watching a video.

Videos can be posted on social networks and utilize the platform to bring your existing customers to your shop or advertise your videos on platforms such as YouTube in order to gain new followers.

In addition, embedding videos onto your site could turn users who are browsing into customers. How? Video clips can explain the features of your product, or show how to use the product. It is possible to share testimonials from customers to show just how effective your products can be. You can also share behind-the-scenes looks that showcase your amazing staff or environmentally friendly materials.

This is the fastest video you'll ever produce and it looks stunning on mobile devices.

3. Optimize for voice search

This one's particularly unique to mobile marketing. In the absence of your desk It's much easier to talk to a phone than to type into it. It's become extremely popular, and thanks to tools like Siri and Alexa it's a part of many people's lives.

This affects the types of blog and content pages you write for a number of reasons.

First, people tend to use voice search for answering simple questions and finding basic information. So, it works well for connecting people to blogs that provide that kind of data.

Therefore, it is possible to retitle some of your pages, or create new ones, in line with the long-tail conversationsal-style queries users typically ask with voice search.

It could be beneficial to add some FAQs on a number of your websites that relate to the information on the page. You could also use questions in more of your H2 and H3 subheadings.

A bookstore, for instance, may have a subject with an inquiry for example "What are the best books for first-time parents?" -- followed by a listing of five most popular choices.

4. Create display ads

Banner ads tend to not do very well on desktops because they are lost in the other content on the page. With less screen space on mobile devices, the display ads may get more interest.

In either case, you could make display ads that make them available to users as they surf social media, or play their preferred mobile game. These work great in remarketing previous customers or, if properly targeted, can help you find new prospective customers.

 Learn more about creating the perfect display advertising campaign.

5. Make use of social media

What is everyone doing on their smartphones at least three or four hours each all day? Many are spending quite a part of their time on social media.

You are posting to websites where your intended audience is most likely to be?

This is an excellent platform to share videos, special deals and blog articles, useful solutions to problems, as well as other sharable content. You can also consider including humorous content, such as memes and humorous GIF animations when you feel it is appropriate.

Social media isn't just about pushing sales to new people but it's also excellent way to engage with your existing audience to keep your brand at the forefront of their minds, increase your brand's importance, and gather feedback to shape the future of your business.

6. Use AMP for your blog posts

What is the biggest obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? Because mobile is all about ease of use. It's convenient and it's fast.

Mobile-optimized pages often do not perform well on this front. Many pages take much longer than 3 seconds to load and that's about the length of time that people are willing to wait.

Also that the longer your websites take to load, the less active visitors you'll be losing. Especially on mobile devices.

The AMP project -- it is a reference to 'accelerated mobile pages offers a way to structure your blog's page and other websites to make them are faster to load for mobile phones.

The average load speed for pages that are AMP-style is less than one second. This is fast, approximately four times faster than standard mobile websites.

AMP pages offer smoother and less unwieldy user experience. The scrolling experience is smoother and pages aren't loaded in a clunky fashion, one part at a time. Also, this will improve your SEO, because loading speed of pages is one of the factors that rank your site with Google.

The good news is that you do not need to spend thousands on an expert developer who can help you. It's possible to use an AMP plugin available for WordPress which helps change your website pages into the format. Discover more on the AMP plugin.

7. Use SMS marketing

SMS marketing works extremely well for mobile phones since pretty much everyone opens and reads texts.

Although there is a wide range of marketing messages you can transmit via text messages, simply sending useful customer service automation texts can be highly appreciated by your clients.

As an example, you can transmit a text message at anytime a client's order status is changed. It could inform them that the order is in hold, their order is being handled, their payment is being refunded, the shipment has been completed, etc. Be aware that, like other marketing techniques like email, you'll need to receive customers' permission before reaching to them via text.

Track your mobile marketing stats

You can go more to view specific mobile statistics through Google Analytics. Monitor individual ads, see how users flow across your website pages, identify which pages cause users to abandon, and even monitor the exact revenue various ad campaigns and traffic sources can generate.

Think mobile first.

It is possible that you are already employing a variety of these mobile marketing techniques. If so, this is a good reminder to continue using them. But if you're missing or slacking on certain things, such as social media, video or SMS, make some time to focus to attract to, connect with, and convert to more leads and customers that discover your business on smartphones.