Marketing professionals' guide to interactive video quizzes
A video game that is interactive is most likely to be the best method of a video marketing arsenal to engage the viewers.
It also encourages viewers to engage with videosto increase their memories of the event, as well as increase the impact of your message.
Do you have a question regarding the most effective way using video test to help train your staff, as well as make your business more successful? You're in the right place with this informative. This article will explain the fundamentals of video quizzes, how to make use of it, as well as the most effective method to create one .
What you'll discover
- What's an YouTube assessment?
- 4 ways you can use interactive video quizzes
- How do you create an interactive video game by using
- Pop (video) quiz
What video-based test do you have?
Users have the option of choosing between a range of choices to answer your questions- or skip the questions aren't theirs to ask. Based upon the type of question you've answered, the question will:
- Keep reading until you have received a response from a user to your question or
- The branch can be extended to a new section according to the choice of the user
Whatever you decide to do, making a video quiz (psst! It's easy to design an interactive quiz- we'll demonstrate how within the next few minutes) provides a range of benefits, such as:
- Better viewer engagement. Instead of simply interacting with your video by hitting the pause button and then leave, interactive quizzes let your viewers to be involved with the video by answering strategically asked questions.
- taking feedback from people who view your site. In addition to using videos for quizzes for providing your viewers with facts, you may make use of the questions to collect feedback. Simply include a "no multi-choice format' poll following the video and ask the users to assess how useful the video was.
- Better segmentation of your viewers. Based on the response that the viewers make on your video, you can divide your audiences into different groups with the same certain characteristics. Use the data you have collected to target the customers you want to reach by targeting your marketing.
There are four different ways you can use Interactive Video Quizzes
1. Offer relevant and relevant information that is relevant and targeted.
Use video-based tests to help viewers understand what educational material is appropriate to them as well as the ideal equipment for them.
2. Get customer feedback
Asking for opinions of viewers about your latest products to finding out how happy customers are with your services or instructional material videos are an excellent opportunity to collect feedback.
What's the best thing? There is a way to collect comments about ideas for products also. Simply create and then release small video clips on the idea (based on the requirements from your clients, such as concepts to introduce additional features for your SaaS tool , or to propose an alternative pricing structure) and request that users rate to comment on their opinions about the idea.
3. Check the expertise of your guests
It's an excellent possibility to utilize video-based quizzes to assess the understanding of marketers as well as creators of courses who are publishing educational material. It is also possible for companies to use videos to assess their employees' comprehension in the course of providing annual education (think DEI, IT, or cybersecurity classes, which majority of businesses must educate employees on).
This video example of a question from the Radisson Hotel Group shows how they make use of exams in their training to educate hotel staff on giving superior customer service.
4. Facilitate education
It's not easy. However, the capability of breaking it down into smaller pieces and make it a more engaging experience with videos is a great way for making it more easy to learn.
Furthermore, you can add an incentive system for your test, it will draw in your participants' attention and retain participants better. In this instance, for example, this EMS Interactive video to train gives the participant points according to their answers:
How to create an interactive game using
In order to begin, you'll need:
- A user account that has enabled the Interactive Add-on enabled
- An older uploaded video that's made ready for use in interactive ways.
- This list of questions and possible solutions, in which you'd like to question your audience
HTML0 How do you design an online test in just seven steps
- Hotspots can be added as a feature or overlay to the video. It's possible to add Quiz questions for your video using multiple hotspots to appear during the specific period of time in the video, or even by having overlays pop up during specific times in the video. Below is an illustration
- To add or remove the questions, and manage the questions, you must first open Your " Question manager"by making a hotspot or element overlay. When you've added a question within the Question Manager you can create additional hotspots and elements that will help you answer your questions.
- In the Question Manager you can modify, add or edit the questions you've created, and delete them in order to go back to the hotspot that you made or even overlay the components. You can use a drop-down menu where you can select the questions from your answer that you've made.
- Input the details for your answer, including the score. After that, verify if the answer is right. After you've entered the data you're looking for click on the Add button for saving your data in the hotspot.
- Repeat these steps to find additional hotspots or overlays that are related to the same test. It is essential to ensure at the very least one of your responses is correct , so you are able to track your test's progress.
- When you have finished your video, it is allowed to utilize the resultselement in the Overlay Editor to show results back to your viewers in real-time.
- You can save and view your test via video!
Pop (video) quiz
Just kidding!
In the end, videos are a great way to engage and educate your customers more effectively, be it employees in the workplace or prospective buyers. Use the test results to gain a better understanding of what your customers want and help them distill the most complicated details into a pleasing captivating design and attract potential buyers with new ways to engage potential buyers.
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