MapTiler has doubled the number of countries that they sell to By Using Strategic Partnerships
Between 2015 and 2020 MapTiler doubled the number of nations in which it is a customer. It is a Swiss-based SaaS company now helps governments, enterprises, and SMBs across more than 120 countries through providing maps APIs to web and mobile developers.
I spoke to Tom Armitage, MapTiler's Senior Technical Writer about the ways MapTiler uses strategic partnerships to grow its customer base across the globe.
1. Utilize Affiliates as Local Sales Partners
MapTiler keeps documentation for developers in English in addition to being the most widely used business language in the world, this works great for the majority of users.
"But there are parts of the globe that would like to do business in a completely different way," Tom explained. "Maybe the developer documentation is great but they'd rather be guided by a salesperson that speaks their local language."
This is when Tom's team is looking for affiliates that can be local MapTiler specialists. Through understanding the region's indigenous languages and cultures These strategic partners could provide a single point of contact to localize sales and marketing help.
MapTiler has seen an increase in revenue that is significant when it comes to countries that have active affiliate relationships. For instance, since they onboarded an affiliate partner in Japan, their sales in the country have increased by over 300%.
s and improve revenue new markets.
2. Search for Partners at Global Events and social media
MapTiler is committed to being at developer-focused and other conferences that promote the word about its brand. "We have a very active team of people that is out and about making connections every day: talking to people and telling them about how our wonderful cartography can help their product."
The team is also using in-person events to find partners and establish strategic alliances with other businesses.
Events in the industry, such as conferences and trade shows can be beneficial when you need to broaden your horizons to see who's looking to work together. If you're seeking something specific, that's where social media may be of help.
"If we know that there's a country that requires the same level of service, we take an eye on who may be in a position to provide this service to us. In some cases, people contact us via our site, but we also spread our message via social media platforms that we're seeking affiliations with businesses."
MapTiler has a partnership page on its website to invite interested parties. It is always on the lookout for new partners.
3. Make Sure Your Pricing and Checkout are Localized
In the event that you're working with affiliates to boost sales within a particular area, ensure that customers can check out with their preferred language, currencies, and payment methods. It will make your partner their work much easier.
Per internal research We found that the display of local currencies as well as payment methods could boost local conversions by as much as 50 percentage.
4. Find Your Champions Users
"Every time we have a devoted customer who really appreciates our work. They are really interested in us and so do we. the benefit of them." Tom explained.
This is particularly useful when the champion user is an influencer in their market. "That is a great way to promote your product without any kind of paid relationship."
MapTiler's staff encourages customers to be champions by making sure they're well-supported on the product. But they also make sure that sharing and marketing can be a dual process.
"If they're bloggers or something like that and we're a blogger, then surely we'll be sharing their work and helping promote their work and also."
5. Facilitate It for Users to Start
A big part of MapTiler's success is how user-friendly it is. Tom's team has invested a lot of energy developing support tools that allow companies that are new to the platform to start andfor current users to come up with innovative ways to use the platform.
"You come on our website and you'll discover a wealth of details on how you can develop, integrate, and incorporate the maps into your own services: loads and loads of code snippets and codes.
Utilizing a model of product-led growth (PLG) model There are free levels that cover all three of MapTiler's subscription options that offer "quick results" for new users.
Once you've signed up with MapTiler Cloud "there's one code example which you can simply drag and drop into whatever it is that you're working on in order to quickly, very simply get started."
If you're interested in including maps in your website or app, you are able to try it for free.