Making Your Personal brand using Micro Learning
Develop a strong personal brand by taking microlearning lessons with an expert who has managed to build an online following up to 285k+ followers.
I'm an experienced entrepreneur and has increased my followers on social media to more than 285,000. on social media I'll be sharing my insights and expertise for building an identity that is purposeful.
Hello, my name's Maddie and I'm an experienced trauma therapist as well as the owner of a private clinic in North Carolina. As a content creator I want to eradicate mental health stigma and to promote health for all. It's the reason I'm here to help in promoting your work which also has value!
Skip ahead:
- What exactly is microlearning?
- The Road to Microlearning
- How to Use Microlearning in the foundation of your Digital Learning Business
- A Replication Strategy: Tips to keep Your Readers Involved
What exactly is microlearning?
Microlearning is a method of education that consists of short specific bursts of learning that are digested quickly and easily. This is an extremely popular option for people who wish to take their learning in the field and do not find the time long classes or seminars.
The Road to Microlearning
As of 2000, I worked as a registered social worker in a local mental health facility which was physically, emotionally, as also financially exhausted. I realised that I required a way to channel my creative energy and fun at a time which was dark. Don't everyone else? It was then that I discovered TikTok which is where I started making fun videos! Some of my videos featured my dogs, some focused on my crazy behaviors in the quarantine area, as well as a few connected with my profession as a therapy.
As I continued to learn more about the latest trends in the app, and ways it could meet the needs of my readers and subscribers I noticed that my followers' profiles began to increase in size each week. I was thrilled to see my following grow from a few hundred to thousands and I saw increased engagement, while instructing my followers on relevant subjects that helped for them in everyday activities. In the next few days, brand names or partners as well as prospective clients began paying attention too.
In the span of a couple of months of being a part of continuous trends for shorter-form educational content that I could boost my income to nearly double what I made at my previous job. It was amazing to realize how much impact social media can have in my personal and professional lives! I was grateful that I had the opportunity to network with numerous people, and also to be capable of sharing my experiences as well as my knowledge to my friends.
What is Microlearning? to develop the Digital Learning Business
Do you wish to create similar to the way I did? Here are a few tips for using microlearning in your online learning company.
Answers for Commonly Answered Questions
Create short-form content for example such as TikToks or a 30 minute YouTube video that addresses the most frequently asked queries you get in your niche. You can even break parts of the content for easier consumption.
Tell Your Story
Let us know how you found your niche. The experience can be beneficial to others who would like to be in the same place you are. Be sure to share any relevant data as well as your thoughts on the data.
Utilize a trending sound to Match your requirements
Use the most well-known music available on social media sites like TikTok and then modify the sound to suit your specific area of expertise. This is a great way to succeed online.
Connect with other creators in your field
Respond and interact with other creators who are in your area of expertise. Making a video of another creator and live reacting to the sound of your own niche can be great ways of engaging and go viral.
Broken down longer form content into smaller Parts
Make a large idea the focus and divide it into smaller pieces. This can help establish your position in the world of microlearning. Also, it lets you turn the same idea into 100 or even 1000!
5 Strategy Takeaways
Here are a few quick methods to integrate them into your own online-based learning business:
- Think about which apps you'd like to try and think about what your goals are online.
- Break down one idea into smaller pieces, allowing the creation of many ideas.
- Discover your niche and expertise online.
- Turn your high-performing short-form videos into a social mini-course outline.
- Learn a lesson from an online program and split it into 10 short-form video concepts to market it to the people that you would like to touch.
Repurposing Content How to keep Your Customers Engaged
The importance of repetition in the creation of content
When it comes to production of material, it's common to recognize the importance of consistency. What happens if you're out of concepts? Can you reuse existing content? Are your viewers likely to become bored?
giving a new spin to Old Content
There are a variety of ways to keep your content current and fresh even when you're using outdated concepts. If you stay on top of current trends, or marketing your content with different strategies, you can keep your viewers entertained and make sure that they're getting fresh, new material.
The Advantages of Repetition to Building Authority
The repetition of the same material is a great way to build credibility for your business and gaining the trust of your customers. It is important to read the content between 4 and 7 times from the same source before you decide to sign the agreement and then take the your next the decision. When you adapt every piece of content a little it will help you to strengthen your knowledge while creating the perfect environment for users to be online (and do not waste time! ).
Congruity is essential when creating content
At the end of the day, whether reuse old content or create fresh content The most crucial thing is that you remain in the same place. It's not easy for creators. It's the reason Accelerator exists, which offers one year of education for artists to help with the beginning of building, launch, and grow your business without learning many things.
It doesn't matter whether you're beginning at the beginning or creating content for years and have had success, the most important thing is to continue showing up and providing your audience with value, and adapting to the changing trends and technology. By keeping these tips in mind, you'll be able to repurpose the content you've already created, improve your authority and keep your readers interested throughout the years to come.
If you're looking to find out about marketing strategies and ways to grow your business, sign up to take a look at this no-cost online Webinar series.
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