In today's hectic marketer, creating content and besting algorithms is a full-time occupation. No matter if you're an artist, content marketer or even a marketing generalist your schedule is probably so full that you're struggling to find the time to be motivated and keep your mind fresh.

And since said wisdom typically is condensed into 280-character Tweet, one-minute Instagram Reel or short LinkedIn post, you can stay inspired for the entire day. (No need for overtime.)

14 influencers in marketing that you must be following

In this article

1.    Marketing experts in video we enjoy
2.    Content marketing experts to take lessons from
3.    Social media marketing professionals who motivate us
4.    Web design & SEO experts to watch
5.    Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that develops videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

In LinkedIn Danielle's slogan is "Don't be the ad. Make yourself the television show" and she teaches her audience how exactly to accomplish that. She delivers captivating advertisements, (short) video marketing guides, and also the actual outcomes that the creative strategies bring in.

This is a glimpse of her imaginative work to Exit Five:

Kim Gehrig

For a taste, here's a campaign she did for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients like ClickFunnels, IBM, and Mercedes Benz. According to Kevin, he's created over 10,000 ads and videos over the past 16 years. He's also teaching others his ways on his popular YouTube channel.

Most of Kevin's videos clock in at under 10 minutes, and they are focused on practical and technical tips, like the steps to create an application video for the App Store as well as how to smooth out audio and add subtitles to YouTube videos.

Kevin's videos are available on YouTube and Instagram.

Content marketing experts to study from

Ross Simmonds

The president of Foundation, a content marketing agency, Ross Simmonds is a go-to follow for everything related to content marketing and development. Simmonds is well known in the field of content marketing for interacting with other marketers , and for creating Twitter threads packed with actionable guidance.

Ross' own success through social media channels serves as a Masterclass in repurposing. He doesn't only tweet to his 60,000 followers but he also shares digestible tips for marketing on Instagram, YouTube as well as LinkedIn.

Amanda Natividad

Amanda Natividad is the vice president of marketing for SparkToro, an company that conducts research on audiences. In Twitter she frequently gives advice to content marketers to her 116,000 followers, and her monthly newsletter, The Menu, dives into her thoughts on marketing. She also interviews founders, editors, and creators of content via her YouTube channel The Menu Show.

Kaleigh Moore

Kaleigh Moore is a freelance writer marketer, consultant and the founder of Content Remix which is a podcast repurposing agency. Both on Twitter as well as LinkedIn she offers practical tips for improving your writing skills and reuse every type of content- including written, audio and video-based content- for maximum impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has an impressively star-studded profile on LinkedIn In the past, she's worked for AT&T, The Coca-Cola Company as well as Macy's She currently leads social at Intuit. Her tips for creators of content?

"Do work that you're proud of and enjoy a little enjoyment along the way."    Lauren Thomas, social media guru

In LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok and getting the support of leadership for social strategies, and coming up with new concepts for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and chief strategist of The Go! Agency, which is a social media marketing company. Apart from sharing his opinions about the future of social media marketing on LinkedIn as well as Twitter In addition, he hosts the podcast The Bulletproof Marketing in which he regularly interviews marketing and growth experts.

Christopher is especially bullish about the potential of video for social media marketing, telling Forbes:

"If you take a look at recent trending digital channels (social and paid channels, as well as email) take note of the volume of movement that you are watching on each channel. You will be amazed at how popular this is in comparison to before...My suggestion is to get away from your normal routine because you'll need video soon."

Experts in SEO and Web design to watch

Andy Crestodina

Andy Crestodina is the co-founder and the chief marketing officer of Orbit Media Studios which is a web design and development firm. He and his team are focused on helping customers create appealing, functional sites that boost conversions. Naturally Andy is the one who has it. Andy, a large part of creating story-driven websites is using video strategically. According to him, TechSmith:

"In research we discover that people's faces are magnetic and it's hard not to look at them and pay attention. So video has a huge advantage over blogs and podcasts for connection."  Tweet

Connect with Andy and Andy LinkedIn and Twitter for strategic and technical advice regarding SEO, analytics, and website development.

Oli Gardner

Oli Gardner is the founder of Be The Keynote A company that assists individuals in becoming better communicaters. Oli also previously founded Unbounce, a no-code website landing page service.

Oli's interests in marketing tools and communications are evident through his tweets and LinkedIn blog posts. He often offers advice on how to become more effective in his virtual communication -- whether on websites, webinars, or social media videos.

Neil Patel

Neil Patel is one of the most prominent name in SEO and digital marketing. And he's right. Every day He shares his latest tips for marketing via YouTube in short, under five-minute videos. He covers the world of digital marketing broadly providing tips regarding how you can rank your website on Google and how to spot new trends before they've become popular as well as how to streamline your marketing.

Together with Eric Siu, a founder, investor, and advisor Neil also runs the podcast Marketing School.

Aside from Neil's podcast and YouTube channel, you can also find Neil via Instagram as well as LinkedIn.

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside, a popular design agency. On LinkedIn and Twitter frequently, she talks about her marketing strategy and what's going on behind the scenes at Superside.

The posts of Amrita are honest and truthful, and after readingthem, it's easy to find yourself experimenting with her Superside team. In February, for example, Amrita shared on LinkedIn the fact that her team and she invested in "a bunch of moonshots," since, she explained:

"I'm calling this COMO. Much like FOMO, COMO is the price of not being able to participate We'll invest into areas where we think the COMO is extremely high."

A few months later she revealed the benefits of the investments, like taking a chance on video and the way that developing a dynamic, person-centered advert increased their click-through rates of 48%, cut their cost-per-click by 62%, and brought their cost-per-thousand to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and founder of Shift ONE an B2B digital marketing firm. Many of Dylan's posts focus on the ways that marketers can help move forward by providing the community with value. As Dylan tells Peer to Peer Marketing:

"I think that one of the most significant field in digital marketing currently to explore is market research in community. Find out ways to create a digital and physical community that you can add value, and where you can build loyal and committed customers who are also likely to purchase from you as well."

There are many ways to connect with Dylan you can follow her via twitter, YouTube and LinkedIn. You can also download her audio podcast The Dylan Kohlstadt Show, via Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro the instrument for analyzing the audience that can help businesses better understand their clients. He's well-known in Twitter for helping followers understand how to better utilize data and analysis to enhance their marketing strategies.

As Rand advocates for the use of data and research on customers across all kinds of marketing methods Rand has experienced the power of video marketing:

"Video is a powerful medium with special powers. The one I've found is its memorability and its ability to make a lasting impression which lingers on someone is unmatched."    Rand Fishkin

Rand is also available on LinkedIn. Rand on LinkedIn.

Get (and remain) inspired