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Prospective customers frequently add items or services they want to add to their shopping cart before they make their payment, but and they do not check out. This can be described in the form of "abandoned cart" or "abandoned checkout." The research shows that consumers abandon 84% of carts which they buy on mobile devices and 72% of carts abandoned on desktop computers.

You can get back the sales you didn't make by sending cart refund emails. This email serves as a reminder which is automatically sent to clients within 24 hours from the moment that they've abandoned their cart. In this way, you'll remain on top of your business while the items abandoned are present to consumers' minds.

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