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Customers who are considering buying products or services in their shopping carts before leaving a website without completing their purchase. It is referred to in the context of an "abandoned cart" or "abandoned checkout." Research shows that shoppers abandon 84 percent of their shopping carts using mobile devices, while 72% abandon carts are abandoned on desktop computers.

You can recover certain sales that you lost by sending emails from your cart to help you recover the cart. This is a follow-up email that will be sent to the customer automatically after 24 hours of abandoning their cart. Thus, you'll be able to stay in touch with your customers and ensure that the things that have been abandoned stay fresh in customers' minds.

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