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Customers who are considering buying products or services into their online shopping cart, then leave a website without checking out. This is also known in the context of an "abandoned cart" or "abandoned checkout." Studies show that customers abandon 84% of carts using mobile devices, and 72% on computers.

You can potentially recover some of these lost sales by sending them cart recovery emails. This is a follow-up email that sends automatically to your clients within 24 hours of abandoning their shopping cart. This way, you can stay in touch while your shop and abandoned items are still present in the minds of shoppers.