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The word "entrepreneur" used to conjure images of traditional small business entrepreneurs, working for brick and mortar stores , or inventing new revolutionary ideas. Today, with millennials and Gen Z leading the charge entrepreneurs can range including the lifestyle blogger earning cash by promoting their social media accounts through affiliate marketing to the co-founders of an online personal financing clinic.

The number of new ventures in business grew during the COVID-19 epidemic, some because of necessity and some because of the opportunities presented with the many hours of being in the comfort of their homes. The explosion in online creators across social media has reshaped business as we have known it.  The most acclaimed report of the company 2023 Outlook: The Future of Entrepreneurship and the Creation Class, offers exclusive insight into the public's perception of the creator economy and insight into the ways that entrepreneurs can utilize creative strategies to grow their business empires by 2023.

What exactly is an entrepreneur?

Traditional entrepreneurs begin their journey with the intention of entering into the world of business. Most entrepreneurs have a business plan ready for their business venture. They keep an eye on emerging trends in business to determine when it is time to transform their passion project into full-time work.