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We dove into those topics with three artists .

Gunnar Freyr is a photographer, and entrepreneur

Frauke Hameister, photographer and innovative

Samuel Sparrow and maker, potter and maker

Find out how the three artists select which of their works they want to display through their site, what they did to create an online home that reflects their work and aesthetic as well as how their individual websites have helped to advance their careers as full-time artists.

Choosing what work to share on your website

Three creatives focus on a different part of the user's experience while choosing what work to feature on their websites. Gunnar is an instance, attempts to give viewers an array of choices while remaining true to his work.

"Most of my website audience is via social media. Therefore, I try not to have it overlap over what I'm posting on my social media," he says. "My focus is on keeping it relevant to the kind that I would like to engage in and some of the projects I am most proud of. This will prove pertinent to my followers and potential clients, in addition to newcomers."