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The Hamburg-based artist and illustrator Ines Hassler who goes by the title as Frau Ines lives on creative diversity, bravery, as well as her community of artists.

"Creative exchange, interaction and the feeling of community of the scene are crucial for me, and have had a significant effect on my work," says Ines. The scene in Hamburg includes creative projects managed by Ines and the local association of artists: Hey Du Their gallery and tattoo studio, and Live Art Club and Live Art Club, their "cheerful and refreshing" drawing course. "I could not have gotten to this position in which I am now in the first place if I hadn't been willing to accept all the opportunities Hamburg and its inhabitants have offered me in the last several months," Ines says.

Artists who are prolific from a young age, Ines pursued a range of artistic professions throughout her time in college, choosing what appeared to be the best decision: the field of design. "But after just a couple of years of agency experience," she says, "I realized the fact that I had a lot of focus on my work outside of working hours , and not so much with large clients or brands. It's the reason why I just had the courage to create my own firm and work full-time in the field of art."

Discover more about the way Ines can balance her many projects, and the way that feedback from customers influence her design choices, and the tools she employs to promote her brand's image.

The creative variety of a person can be motivational factor

"The variety in my everyday life keeps me inspired and creative," she says. "The most effective thing I can accomplish is to perform exactly the same thing and over. I like shifting between tasks as well as working with different individuals while achieving the same goals. My job seems like something to do as a hobby."

"But the truth is, it's usually challenging," she acknowledges, "especially when there is an outbreak or deadlines from different parties come together. It can become overwhelming and can be way too much. It's up to myself to find an equilibrium."

"In the end, the feeling of self-awareness always wins," Ines adds. "Sometimes you're still stunned by my way of life a "job. For me, it's not an occupation, but the way I live my daily life."

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