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Social commerce can be a vital method to connect with customers wherever they are, and to make sure that customers remain happy. Through social media, such as Facebook as well as Instagram, TikTok, and Pinterest--users are able to browse through brands and categories and, with a few clicks, make an order without having to leave the app.

It's huge potential revenue available here: In 2024 global revenues of nearly $700 billion U.S. dollars came from the use of social commerce.

Ahead, we'll guide you through what exactly social commerce is, and what it can offer from other categories of buying like traditional e-commerce or social selling. Along with a list of benefits and tips for those who are new to the field.