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Attracting customers from your local area is key in generating sales for a small business owner. And it's important to take an approach that is strategic to be seen by local consumers looking on the internet.

Local SEO (search engine optimization) is a factor. Local SEO aims to make your company more prominent in the local results of searches. In the event that potential customers within your area search for products or services that you provide you offer, your company is featured on the results page, assisting to outshine competitors and bring more pedestrian traffic.