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The majority of shoppers are multichannel customers, meaning they regularly shop on several platforms. Research shows that between 42 to 73% to 73 of of consumers use multiple channels during their shopping journey. This behavior underscores the need for a multichannel selling strategy.

By selling on different platforms, you will be able to connect with customers everywhere they are, whether through social media, online platforms or even in stores. Whatever the size of your company the approach can allow you to expand your audience and boost revenue.

In this piece, we'll cover the basics of multichannel sales, which channels might be appropriate for your business and the best way to begin the multichannel selling process.