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The time Desiree Pais launched, it was the first time that Pais had a name. Benshen in 2015, her plan was to start an all-natural skin care company. "It was the first time I attempted something like this in my life, and there were many incredible tools I could utilize as a new business manager, from the visual aspect, to the simple ecommerce," Desiree says. But by 2017 her vision had developed into something more holistic: an online platform for coaching and personal empowerment. "I wanted to focus on helping people feel powerful and confident in a different manner, starting from inside," she says.