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Ever since her early days as a young child, New Zealand-based maximalist designer and artist Evie Kemp was a lover of art and design. "I used to draw all the time or redesigning my dollhouse or watching makeovers of rooms on the television." Then, during her teenage years, Evie says, "I began to feel very anxious about being  different and I did everything to avoid standing out."

That urge to fit in was what led her to law school. But when she was studying law, "my mental health became worse," Evie says, "and I had to take 6 months off. As I recovered I refocused my efforts on finding out what I actually enjoy, and chose to pursue a degree in graphic design instead." Reconnecting with her early passion for art has had a profound impact on her. "It was through that degree when I began to discover my own voice--and embrace my quirks that I'd put aside for so long."

Within the fifteen years that have passed since taking that step to concentrate on enhancing her abilities in the field she's passionate about. Evie's determination and expressive voice has helped her build her own business. "I find increasing evidence that I'm more bold and artistic and colorful than ever," she says. "It's a bit like the old "Which was first: the egg or the chicken?' thing It's hard to tell how much I'm more comfortable and confident with myself the more my work becomes more exuberant or opposite. I'd never say my style is "developed," but I'm sure it's in the process of developing."

Evie's style shines through in her bold style, which is brimming by vibrant colors and interesting patterns. Read on for Evie's tips on creating an online identity which reflects your personality and a content-driven strategy and how the power of multiple streams of income with ease.

Creating a uniquely "you" website

What and how you show up online is pivotal for the success of any entrepreneur or creator. As Evie puts it: "For me, my websites and social media represent my "face. In the online world I believe that my site is my identity and must charm and convince people of my knowledge."

The creation of a brand-new website that uniquely represents your business and the services you provide isn't only important, as a distinct brand will help your business stand out from competition. It's equally important to correctly portray your brand's style and to attract the types of customers, customers or audience who'd best connect to you.

Create a site that is as efficient as it is eye-catching

Another must-have to have Evie is the announcement bar that welcomes visitors at the top of each page on her website. "My website features a lot of material, and it's a great idea to quickly draw attention to certain things!"

The features she is grateful for only "take me a minute to add, but I want to ensure that my website is up-to-date functioning the best it possibly can."