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Discounts can be an effective tool to boost sales and build customer loyalty. Making use of discounts in a smart way, however, requires an understanding of the types of discounts available and knowing when to deploy them.

Making use of discounts in a thoughtful method will please your customers and will pay off for your company. Make the effort to understand the best ways to implement a discount strategy and experiment using different kinds of discounts to find out what works most effectively for your company.