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Every artist deserves websites that reflect the beauty and vision of their work. The Vermont-based artist Brielle Macbeth Rovito created her own website as well as online store Dust and Form, she knew she required an online e-commerce platform that could give the artist complete control over how she presented and sold her sculpted pieces.

"I have explored various hosting options," Brielle told , "and, every time, woos me once more, both in the user-friendliness and the built-in tools which help me seamlessly translate my overall vision for Dust as well as Form."

Learn more about how Brielle has brought her business in ceramics to life through an online site that reflects her distinctive design vision. It also keeps the online shop running seamlessly.

Convert your creative vision into an online shop

In 2019, Brielle was ready to redesign and launch her store online "with a new body of work that, at the time it felt extremely close and intimate."

"I would like to spread the word about this work beyond the reach I could reach, however with a manner that was in the spirit of my work," Brielle told . "By creating the catalog that can be purchased that allowed for easier purchasing and communication for those ordering."

The foundation of her store online the platform has allowed Brielle maintain control over her ideas for Dust as well as Form. Importantly, it is the manner in which her work is sold and available for purchase. The philosophy behind her web design boils down to "simplicity yet not straightforward."

Prioritize quality website imagery

What's the most important aspect to the process of bringing a website for an artist to reality?

"Imagery," Brielle says. "It's all about image."

It's exactly the way Brielle took when she was building Dust and Form. "If you can, get other people who can help," she says. "I have found that having strong individuals in my corner has been vital to get genuine feedback and help when it comes to what my business can do online."

The "design and the overall concept" of Brielle's site was brought to life through "the incredible creatives at Bodega Ltd. And the photographers and stylists I had the pleasure of working with , who gave such a vibrant energy to my work."

"The natural and unhindered surfaces of my ceramics are an integral component of the soft and tranquil forms I seek to create," says Brielle. The same vision of art that is unhindered can be seen in the overall aesthetic and imagery of her website.