Infuse humanity back to your advertising with a personalized video
If video is gasoline for growing your marketing and sales, personalized video is next-gen, turbo-charged rocket fuel.
Learn from the eight-seven percent of people who report positive returns by using video advertising including increases in leads, traffic, and brand awareness. With regards to individualization, 81% also say customized videos have grown their revenue.
Indeed, individuals have 13% more likely to recall an email message that is packaged into an email with video rather than an email with text.
If you're looking into the use of personalization in video to increase your earnings and increase your profits, we'll assist you in getting there with this article. The guide will also highlight the benefits of using customized videos and hand off strategies for creating videos that generate ROI.
The top 4 advantages of video personalization
Human-centered marketing
Sending personalized videos is an effective way to stand out in a noisy world of sales and marketing.
Take a look at it in the context of. Would a video with a thumbnail showing a smiling face, waving hello and a smile catch your attention better or a boring text-based message that appears to suggest that the sender mass sent it to everyone on their list of outreach recipients? If you were paying attention, then the video message, wouldn't you?
Video personalization not only grabs attention but it also allows you to show your personality to gain the trust of potential customers.
Statistics support this with 70% of sales reps who use custom-made videos for outreach reporting an increase in their response rates.
Time saving for everyone
Prepping for meetings, designing engaging presentation slides, and making time to schedule demonstrations of products all require an enormous amount amount of effort.
Once you get a hang of the art of video prospecting it is easy to record customized videos that will save you as well as your viewers' time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized videos are great for (and humanly) making new suggestions making better prospecting decisions, as well as informing new users and users about your product.
Supports your ABM strategy
account-based marketing involves targeting selected firms with customized content designed to help them grow and get them further down into the funnel of sales.
The key to nailing the ABM strategy, however? Personalized content that answers the particular questions that your target customers have.
Thankfully, customized video is the perfect content format to nurture these extremely important account types.
Oneis that personalization makes a mark in a sea of written material, and will help you gain a client's interest without taking up a ton or time.
And two, because personalized videos have a range of uses, it is possible to use it throughout the marketing or sales funnel. You can, for instance, utilize personalized video to distribute introduction messages, respond to customer support questions, and build your relationships with folks at target accounts.
Helps to make work easier
Lastly, customized video helps to overcome confusion and miscommunications that poorly or hastily written briefs breed.
Sometimes--despite our efforts to remain at a constant connection, we fail to realize that everyone uses different ways of working and sharing information.
Additionally, you can generate your screen recorded video's transcript to create a paper recording of the video's content. This makes the entire dialogue searchable, using CTRL-F able as well as easy to reference later.
9 tips that will help you create a personalized video
Are you convinced that it is time to begin making personalized videos to help with pitching, prospecting, teaming together with other people, assigning tasks, and so on? Get started creating. We'll be honest to say that creating an individual video is simple.
The tips we've gathered and the video personalization software to start you off -- let's kick off with the following tips:
1. Create an informal script to stay on track
It's not necessary to have detailed plans however. Simply create a bullet list of what to cover on a notepad and then you're ready to go. Refer to this list while you record your video, so your message is focused in the end, and you're not missing something.
2. Make it brief and easy to remember.
Videos that are long and rambling fail quickly and are difficult to follow. Short, easy to follow video works better for keeping viewers' attention. Actually, more than 60% of people stay watching videos for sales until close if it's less than 60 minutes.
Scripting your videos reminds you to use basic language, and to stick to your message. This, in turn, ensures your video is shorter.
Three more helpful tips to apply today are:
- Speak to your camera as you would talk to a person! Just because you're creating a prospecting video doesn't necessarily mean that you have to employ extravagant words in order to sound professional.
- Be authentic. Your authentic self! Prospects and teammates appreciate you showing your human side on video. They don't want an edited video, so it's okay if your perfectly perfect video does have one small error- it's only human, in the end.
3. Do not settle for the first shot
If you're making your first attempt with video prospecting We suggest you put in some upfront work by recording the video at least a few times prior to completing the first time.
Why is that? Each time you record a version, you'll learn new things such as:
- Your delivery style
- Optimizing the lighting and sound
It's also possible to come up with ways to showcase your individuality and make connections more effectively with the viewer.
4. Make sure to include your face
The reason: showing yourself is your most effective method to engage with your target audience. It's step one to personalized prospecting video as well as a proven method to earn your targeted accounts and trust.
In marketing videos too, showing your face is helpful for more than gaining trust -- it helps create brand awareness. The explainer video for SparkToro that he shares via social media for instance, help with brand recognition on top of educational content and connecting to the viewers.
5. Sprinkle some pepper into your character
Be yourself, and to speak naturally are the main tips to follow on this page. There are a few subtle methods to show off your personality too. Examples:
- Create your own "uniquely-you" video recording space. While keeping the background clear include items that make you feel. Consider adding books if you're a reader (they're a great conversation starter as well!) as well as antique pieces of art If you're a fan of those. The wall decor can show what you like.
- Include a defining accessory to your wardrobe. This could be anything from a specific-colored scarf, to wearing a T-shirt that features your company's logo or wearing a cap for all your videos.
The tips listed above not only highlight your persona however, they also help build the brand's reputation too.
6. Find out about potential customers to ensure that you can tailor your outreach video
Personalization can be restricted to a person's name. But it goes beyond this. If you desire to make a lasting impression and drive positive results through video marketing You must personalize your videos in the correct method.
So how can you take your personalization and take it to the next step?
Researching the pain points of your prospective customer. This helps create a video message that speaks to the particular issue of the prospect by offering them a solution that they need to want. It also ensures favorable responses.
7. You should include a concise recap of the event or a summary of what you'll be covering.
Depending on the person your video is intended for and how long and how long it will be, adding a slide that outlines what you'll be talking about or have talked about in the past can help.
In case of internal video, we'd suggest including a slide that highlights what you'll cover during the video. include it when you discuss what you'll be sharing in the video.
When you upload videos to external websites, such as sales presentations, make sure to include an overview slide or recap detailing how the tool could aid the user. Place it prior to the call-to-action (CTA).
8. Take it to the next level through interactivity
The video can be made using options like hotspots and overlays and time triggers and branches to invite viewers to interact with the content.
See for yourself:
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9. Give the viewer a next step (aka an CTA)
It's also important to navigate your viewer to the next action that they should take after watching your personalized video.
In the case of outreach emails, this could be asking them to reply to the email in exchange for a product demo. In marketing emails the CTA might be a micro-conversion like subscribing to your newsletter or asking readers to test the free version of the tool.
In the case of internal team videos, make your ask explicit. For example, tell the viewer to review the brief and get back to you for any concerns that they might have.
Start recording your own personalized videos today
To recap, personalized videos:
- Easy to make
- Accelerate things and provide the work of remote workers that are async
- Are an effective way to standout in a noisy world