Increase the size of your store with an Omnichannel presence

The global eCommerce market are expected to surpass $5 trillion for the first time in this year. Given this level of growth that's a good reason to shift everything you're doing on the internet. But, you may be missing out. Why? There's lots of potential in omnichannel commerce.

Omnichannel commerce connects offline and online interactions so that shoppers can interact with your brand in person, on your application as well as on your website and on social media and enjoy a seamless experience across every channel. It's the key to total convenience for your clients.

In the age of instant satisfaction and more competition to attract customers' attention, this level of accessibility can make all the distinction. Let's take a look at how omnichannel commerce will result in greater customer loyalty and more sales as well as how you can ensure that the whole process is effortless.

What exactly is Omnichannel Commerce and why is it important?

Omnichannel commerce is the process of creating a seamless sales process that is accessible across multiple channels such as your website or retail store, social media in addition to other. It means stepping back to look at your shopping experience as a whole and not just only one site.

How does omnichannel commerce help you?

1. It provides a top-notch experience. Let's say a shopper buys one of your products at your festival booth in person, then wants to purchase another a few weeks later. They may visit your site or any of your social media platforms to discover your company's brand. Through providing consistent experiences on the day of the festival andonline They know what they can expect and feel confident that they're at the right place. They are more likely to shop every time.
2. It helps you make more sales. In one study, consumers who use omnichannels spent between four and ten times as much as those who use a single channel.
3. This leads to more loyal customers. A different study found that consumers return to an omnichannel store 33% more frequently as compared to other retailers. It's no surprise. A majority of shoppers will choose one that caters to their preferences and gives the best shopping experience.
4. It allows customers to have access in the right time to buyers. Each individual client is unique. Certain customers may want to look through your products in the person. Some may prefer to buy a few items at 11:00 PM in the event that they're not home. Still others may discover your product through the social media platforms and want to purchase it without going through a separate checkout experience. Omnichannel commerce lets customers buy whenever and whenever is convenient to them.

Tips for omnichannel commerce

So how can you make the most of the omnichannel retail experience and ensure the most pleasant customer experience? We've made the necessary tools to assist you in not just to connect, but even unify multiple commerce channels.

1. Pay in one place, online or off

If you run a bakery that accepts online requests for birthday cakes. Having an omnichannel experience for this scenario means a customer can make their cake purchase in advance of a week's time, phone the bakery just a couple of days after to request a special cake topper, and then pay the final price at the time they arrive to collect it. They may also add some birthday candles to their order when they purchasing.

They've now interacted with your online shop in three different ways. But on the backend, all of these interactions have been tied to their first online order and ideally monitored from one management dashboard. It means that in the future you could make suggestions according to their preferences. This allows you to offer a more personalized experience for your customers, encourage frequent purchases, and increase their average order value.

However your clients prefer to pay, the integrated dashboard lets you keep your in-person payment transactions in one place, meaning that your entire transaction history is visible and tracked at a single location. While your customers are enjoying the convenience of having customers interact with your brand whenever and however it's comfortable for their needs.

2. Ensure recurring revenue with subscriptions

Converting online experiences to the real world is essential but doesn't necessarily tell the whole of the story. Subscriptions provide consistency and flexibility for cross-channel interactions with customers.

Imagine that you run an online flower shop that has the presence of bricks and mortar. Visitors regularly stop by the shop to place an order on an occasion. It is then time to launch an online store so that you do not have to depend on only the footfall. It expands the reach of your business however, you're experiencing your monthly income to be inconsistent and unpredictably.

3. Excellent customer service is available through every channel

However they purchase from you, they should receive the same level of excellent customer service. Naturally, it will look different for each business and scenario. Below are some instances:

• Responding to emails. Provide an email address on your website, or add a form on your contact page so people can reach out at any time of evening or day.
• Answering phone calls. Set up a company number for customers who would like to inquire or seek assistance over the phone.

Importantly, you provide all relevant information to each and every customer service rep. Provide them with product documentation and specifications, return policy as well as shipping and delivery policies, coupons and sales information, etc. so that they can properly address questions from every platform.

4. Maintain your branding consistency

Omnichannel commerce is about creating an effortless smooth, uniform customer experience. Apply that to your branding also!

Whichever platform your client is buying through, they need to feel confident that they're in right place. Use the same logo as well as fonts, graphics and colors. Use the same language and messages. Keep information like prices, location phones numbers and email addresses accurate and up-to-date.

5. Easy to return items

And again, make sure your policies are identical across all platforms. Also, ensure your support teams are equipped with any and all pertinent information.

Maximize the benefits of omnichannel commerce with Payments

We'll assist you in delivering the best customer experience possible with the flexibility and capacity of our payments system, and gain greater insight into your business with unified customer information, simplified reconciliation, and seamless reporting for all of your transactions as well as inventory. Payments is built by focusing upon the security of your customers, stability, and compliance so you can focus on building the right experiences for your customers.