Increase the ROI of Your Email Marketing with MailPoet

Benefits of marketing via email

In accordance with HubSpot most customers go through their emails daily. Email marketing is a tried and true tactic which keeps customers engaged in your company's brand. Email marketing strategies are a great way to build brand awareness, drive more sales, increase the loyalty of your customers as well as maintain respect and confidence for your store.

It is also the perfect method to monitor the desire of your customers to be engaged as time passes. This is

• Measurable Check your store's metrics store's dashboard using MailPoet.
• TestableDivide audience segments in half and change one element of your email to determine the most effective messaging.
• Affordable: Some providers, like MailPoet can help you get going for no cost.
• Achievable Target: You can segment viewers based upon any aspect accessible to you.
• Almost universal: It is easy to access and easily accessible. Many people keep their email (and their smartphones) within reach at all times.
• Temporary: Emails can be delivered or received at any point of the day or on a brief notice.

How to create an email marketing campaign

1. Define your goals

In order to create a strategy that is efficient to achieve your objectives, the targets for your marketing plan must be precise, clear and achievable. That is, you must know exactly the goals you intend to reach as well as the target audience the message will be directed, and how you'll determine your effectiveness and results.

2. Create subscribers and grow your subscriber base

Invite customers to sign-up for your marketing emails by providing an exclusive discount or explain to customers the advantages they'll receive in exchange to signing up for your newsletters, including sales as well as promotional promotions. Regular customers may be motivated with loyalty programs and their relevant emails. When creating incentives to new subscribers, be sure you provide something useful for the customer as well as appealing and interesting, and it is capable of delivering the promise you made to them.

3. Choose an email service provider that is suitable for your requirements

A lot of email service providers (ESPs) offer an email builder software that helps you create stunning email templates without needing an expert developer. MailPoet makes it easier to create email templates using WordPress templates that offer a good starting template that you can modify to fit your business. The editor for emails of MailPoet utilizes a graphic interface that allows you to select and then apply your store's font and branding colors, as well as images into a custom or templated email design.

4. Segment your audience

5. Make sure you choose the right emails to send out for marketing

What's an email campaign used for? A campaign can be described as a collection of messages that follow the same topic or triggered in a specific time. For instance it is possible to send a series of welcome emails in the event that the customer is enrolled as an subscriber. A marketing email campaign could be a short sequence of emails to promote the sale or update to your shop. Campaigns typically have a start and close date, unless they're evergreen and when they are, the goal of the campaign remains the same even as the contents of emails shift as time passes.

6. Automate your emails

Automation can save you many hours in the event that you utilize email for communicating with customers, and will add a personal touch to your interactions. You can, for instance, send automated messages to customers' birthdays, abandoned carts for shopping, inventory notifications of products, or an entire email campaign. Automating email marketing could ensure that customers hear from them frequently and don't have to wait an extended period of time between emails.

7. Examine your progress and revise your strategies

One of the best things about sending emails is the details it offers. Like, for instance that MailPoet's integration to your store combines details from your store along with the information you provide on emails to give an accurate view of what your subscribers respond to. You can measure the success of your email campaigns with an analysis of open rates and click-throughs, as well as sales attributions.

What does it mean to MailPoet?

MailPoet is an email provider that's employed by more than 600,000 websites. With MailPoet you are able to make and send emails directly to your customers from their WordPress dashboard by using a drag and drop visual editor. MailPoet integrates with Woo to make use of the store's information to create automated marketing campaigns, which could boost the growth of the revenue of your business.

By using MailPoet You can:

• Create and manage the emails and keep them up to date.
• Create behavior and order-based segments and send them to the appropriate viewers.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate email messages to encourage more sales.

MailPoet provides additional features, like integrated analytics that provide important information regarding the number of clicks and openings to emails along with attributed sales. It is possible to improve the effectiveness of your email marketing each time you email you send.

Begin your email marketing campaign by using MailPoet

Once you install and activate MailPoet on your site, it will guide users through the configuration process and offer marketing tips to help expand your company. For a more in-depth review, MailPoet's documentation will provide the necessary information.

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