Increase the ROI of Your Email Marketing by using MailPoet

The benefits of email marketing

According to HubSpot that 99% of consumers check their email every day. Email marketing is an effective and proven method that keeps shoppers engaged with your company's brand. Marketing strategies for email will help build brand awareness, drive the sales of new customers, create repeat business, develop loyal customers and keep an impression of trust and confidence in your store.

Email marketing can also be a fantastic option to measure your customer's attention over time. It is:

• Measurable: You can track metrics on the store's dashboard using MailPoet.
• Testable:Divide audiences into two segments and alter one aspect of your email in order to determine which messages are most effective.
• Affordable: Some providers, such as MailPoet can let you start for free.
• targetable: You can segment audiences based on any factor accessible to you.
• Almost universal: Email is widely available and easily accessible. many folks keeping their inbox (and their smartphones) within reach at all times.
• Temporary: Emails can be delivered and received at any point of the day with only a short notice.

How do I establish an email marketing campaign

1. Set out your objectives

For your email marketing strategy to be successful in your email marketing strategy, the objectives of your email marketing strategy should be clear, specific and achievable. For instance, you should know exactly what you want to accomplish, who which your marketing strategy is likely to reach, and the way you will measure your success and performance.

2. Acquire subscribers and build your list

Invite customers to sign up to receive your emails marketing campaigns by providing a once-off discount, or letting customers know what benefits they'll get as a benefit for signing up, such as sale events or promotional offers. Recurring customers could be encouraged by loyalty programs as well as relevant communications. In the event of creating incentive programs for new subscribers make sure your offer is beneficial to the shopper, compelling as well as exciting and it is able to fulfill what you promised.

3. Choose an email service provider which is a good fit for your requirements

The majority of emails service suppliers (ESPs) include an email builder tool that can help you create beautiful emails without the requirement of developers. MailPoet streamlines the process with WordPress mail templates which provide a base from which you can customize to fit your business. MailPoet's editor for email offers a user-friendly interface that allows you to select and add your store's type, branding, colors, and imagery to a custom or templated email layout.

4. Segment your audience

5. Make a decision on the emails for marketing

What is an email campaign for marketing? A campaign can be described as a set of email messages that are on the same theme or occasioned through a single occasion. You could, for instance, send out a sequence of welcome emails once an shopper signs up as an subscriber. For example, an email marketing campaign could consist of a series of emails promoting an event or update to your shop. They typically come with a starting and end date, unless they are evergreen, in which case the campaign is the same, but the content of emails change over time.

6. Automate your emails

Automation can save lots of hours when you use email to keep in touch with customers. Additionally, it can help you add personalization to your communications. For example, you can automate emails for your customers birthdays, abandoned carts or inventory notifications for products, or an entire campaign. Automation of email marketing can also guarantee that customers are contacted by your company on a regular basis and do not wait for in a long time between emails.

7. Measure your results and update your strategy

One of the great things about sending out emails is the information it provides. In this case, the integration of MailPoet with your store combines data from your store with the data from your emails to provide an accurate image of what your customers are responding to. The success of your email campaigns by analyzing open rates, click-through rates, and sale attributions.

What exactly is MailPoet?

MailPoet can be described as an email provider that is used by more than 600,000 sites. Through MailPoet, you can create and deliver messages to your clients directly via the store's WordPress dashboard using a drag-and-drop visual editor. MailPoet integrates with Woo to make use of your store's data for automated emails that will help increase the growth of your business.

Through MailPoet You can:

• Create and manage emails lists.
• Design and create order-based and behavioral segments that you can send to the correct audience.
• Run email marketing campaigns.
• Modify the email messages for transactions in your store.
• Automate email messages to encourage higher sales.

MailPoet additionally offers extra options, like built-in analytics that provide relevant data like email opens or clicks as well as attributed sales. This means you are able to continue to improve the effectiveness of your email marketing each mailer.

Start your email marketing campaign by using MailPoet

After you have installed and activated MailPoet for your website, it will guide users through the configuration process and give you marketing advice to grow your business. To take an even more in-depth look, MailPoet's documentation has the answers.