Increase the profits you earn from your Marketing via Email by utilizing MailPoet

The advantages of email marketing

As per HubSpot that 99% of users check their email daily. Email marketing is an efficient and tested method which keeps customers interested in the business. Strategies for marketing via email could help you increase brand visibility, drive new revenue, and build loyalty with your customers, and retain a sense of trust and credibility for your store.

The use of email marketing for marketing can be an excellent method of monitor your customers' interest at a particular point in. It's:

• Measurable It is possible to track the metrics of your store's dashboard using MailPoet.
• Test:Divide the audience into segments of half and change the content of your emails so that you can determine the most effective messages.
• Cost-effective: Some providers, such as MailPoet, allow the user to get started at no charge.
• targetable: You can segment groups based on any of the factors accessible to you.
• It's the most widely used format. Email is readily available and easily accessible. numerous people keeping their email (and their smartphone) always in their reach always.
• Timings: Emails can be delivered and read at any point during the day with little time notice.

How to set up an email marketing campaign?

1. Find out what your objective is

For your email marketing strategy to be successful The goals you set for your email marketing plan should be clear, precise and achievable. In other words it is essential to know precisely what you want to achieve and the target audience the strategy you choose to appeal to, as well as how you'll measure results and effectiveness.

2. Add subscribers to your list

Inspire customers to sign up to be notified of marketing opportunities by offering an exclusive discount, or telling them what they'll get in exchange for sign-up, including discounts or sales. Returning customers can be incentivized through loyalty programs and relevant messages. When you're planning to develop incentive programs to new subscribers, make sure your offer is beneficial to the customer, appealing and appealing, and that you can deliver the promise that you have made.

3. Choose an email service provider which is a good fit for your requirements

Most mail service companies (ESPs) offer an email editor that will enable you to design stunning email templates without the need of an experienced developer. MailPoet makes it easier to create emails using WordPress template emails that offer a good starting point for you to customize to suit your company's needs. MailPoet's editor for email uses a visual interface to assist you in the selection and application of the color, font, branding as well as imagery for an internal or templated style.

4. Segment your audience

5. Choose your email marketing campaigns

What's an email marketing strategy? The term "campaign" can be defined as a series of emails that are centered around a specific theme or occasioned by an occasion. For instance it is possible to send a set of welcome messages to the person who has signed up as a subscriber. Or, an email marketing campaign might be a brief set of emails to promote the sale or updating your store. Most campaigns come with an end and beginning date, except they're evergreen where the campaign is similar, but the messages' content changes in time.

6. Automate your emails

Automating your workflow can help you save a lot of time when using email for communicating with customers in addition to helping make the interaction more personal. As an example you can automate messages on birthdays of your clients or carts that are abandoned, or notifications about stock of your product as well as an entire marketing campaign. Automating email marketing could also guarantee that customers receive messages from you on a constant basis, and that they don't wait too long between touches.

7. Check your progress and adjust your plan accordingly.

One of the most appealing aspect of advertising via email is the information it provides. For example, MailPoet's integration with combines the information of your store with your information on emails to provide you with a complete image of what your customers are responding to. You can gauge the performance of your campaigns by looking at opening rates, click-throughs, and sales attributables.

What is MailPoet?

MailPoet is an email provider used by more than 600,000 sites. Through MailPoet it is possible to create and send messages to your clients directly via your store's WordPress dashboard, using a drag-and drop editor that is visual. MailPoet is integrated with Woo to make use of the data of your store to create automated emails that aid in increasing the amount of revenue your business earns.

With MailPoet You can:

• Maintain and build the list of email addresses and then maintain them.
• Design and create order-based and segmentation based on behavior that you could send to the right people in your target market.
• Run email marketing campaigns.
• Edit the emails that you send to customers who shop in your store.
• Automate your email marketing to generate more sales.

MailPoet also offers different capabilities such as built-in analytics which offer relevant data like email opens or clicks as well as attributed sales. You can enhance the effectiveness of your email marketing with every email you send.

Begin your email marketing campaign using MailPoet

Once you install and activate MailPoet for your website, it will guide you through the configuration and offer strategies to increase the size of your business. If you want to take an even more in-depth look, MailPoet's documentation will provide the necessary information.

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