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Imagine your day by using Color 2023"Head of Table"

Nov 19, 2023

"Think" In Color 2023 has ended! We're thrilled and thankful for the opportunity to take part in this amazing line-up of women as well as BIPOC co-founders and founders of the company. We're hoping that after the event, you'll be stunned by the wisdom of our presenters and discover the best ways to create an online community that is solid and also extend your services offerings to increase the revenue of your company and broaden the reach of your company as well as other.

Though many issues were addressed in the forum however we've managed to bring all the important points to the notice of. Discover what we've learned from each of the speakers.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, an expert in anti-racism is also the president and co-founder of Bakau Consulting. Bakau Consulting

The session's description isn't something that made headlines prior to COVID-19's being developed and put into use, however it has increased the need for businesses that were transitioning to the digital age. Companies seeking to have in touch with their customers, set the basis for online groups in which people who share the same interests can communicate and help others to be the most effective. However, it can be hard to establish an online community that is similar to a physical one.

In this short video Cicely Blain explains their method to create their own virtual community named Living Room. They discuss how they've created a the most welcoming and friendly environment in the world of online by establishing safe and inclusive communities, and using technology to meet the requirements of their members.

Principal Takeaways

Find out who your targeted customers are, and know what they're searching for.

Before creating Living Room, Cicely had decide who she would create Living Room a space. Since their roots lie in combating discrimination and prejudice Cicely knew that this intended audience was mainly DEI consultants and specialists, as well as HR professionals who perform similar tasks.

Then, Cicely had to figure out exactly what they were looking for.

"I thought about what we expect the most excitedly, particularly in this transitional time when everything changes and is known by different names?

     They are searching for an atmosphere that promotes community unity as well as a sense of belonging in a period of intense division. They are also searching for ways of connecting and learn."

It's essential to have an accessible internet site.

One of the most effective ways to get people signed up in to your organization is by providing them with something they are in a position to connect to. For Cicely the thing that was relevant was their own home. They tried to replicate the warm, cozy atmosphere in which their house was within.

     "I thought about it "What do I want the people of the space to experience? I was thinking, I'd prefer them to experience the same way they would feel if they went into the space. The room should be warm comfortable, warm and welcoming. I'd like them feel comfortable and at ease, as well as accepted."

Cicely integrates this attitude into her local community.

  • Virtual conferences last time for reflection of 10 minutes. The conference hosts ask questions that are projected on the screen. Participants are encouraged to engage in self-reflection.
  • The soft playlist is a calming R&B-style one that helps users unwind and relax during a phone call.
  • In conversations, you are having a conversation with the most close people. When you're creating videos to market your online class, Cicely might be doing makeup or making an iced tea at the table at home.

Offer a range of choices to community members in order to obtain the services they require

Although the members of the virtual community tend to be identical, every participant has their own requirements along with strengths and weaknesses. Your business will need to figure out various methods of fulfilling the demands of your customers, regardless of distinct elements.

Alongside The Living Room, Cicely met the needs of their neighbors by:

  • Participating in different methods (e.g. Live chats, forum discussions to large online discussions etc. );
  • An all-inclusive understanding of the values everyone should have as well as rules that must be adhered to by members of the community
  • The dress code permits people to wear authentic clothing;
  • The elimination of stressors which are unnecessary, like schedules and time limitations for meeting times.
  • Be aware of accessibility concerns (e.g. the neurodivergence as well as disabilities) for example.

Fonds inside the Funnel How to increase the sale of your Funnel

Ellie Diop, Content and Finance Coach at Ellievated Academy

The summary of the meeting the quest to create a successful business, you must have clients who are willing to buy your products or services, and use the products or services that you provide. But, the majority of companies are caught up in producing information that consumers are searching for and not the kind of information their clients really require. In this video, Ellie explains how you can boost your revenues and increase revenue by developing the ideal funnel to draw in your most valuable customers that is adapted to the needs and requirements of your clients.

The main lessons that we have learned can be summarized using this way:

HTML0 Every aspect of the text is vital.

A funnel that's focused on the customer can be defined as establishing an emotional connection with the clients you service. One of the best ways to do this is producing content that is educational pertinent, helpful, and valuable as well as valuable for your customers. A well-designed funnel focusing on your client's requirements comprises five steps:

  • Awareness
  • Discovery
  • Information
  • Conversion
  • Retention, Relatives, and Repetition

In regards to the importance of composing the content Ellie says, "Every article you write makes up a piece of the sales team. Thus, everything you've written over the past three months will assist your clients in their procedure... Make sure you're consistent with the way you present yourself and your style. A uniform style creates an established design that clients can be able to grasp and aid to assist them."

Your brand should be crystal clear

If you don't know those people who will be benefited by your service or product, it's difficult for convincing people to buy from you or work with the people you're trying to get in touch with. When you are creating an online platform, it's crucial to determine the mission of your business beginning by knowing who your ideal client is. It is possible to ask you:

  • Who do I serve?
  • What should I do in order to help my client to resolve their issue?
  • What do I need to be aware of?

The main concern is your business choices you need to take. Ellie provides a simple method that helps your customers to understand the objectives of the product or service they're purchasing.

Based on the experience she has had in creating her own business Ellie writes, "For myself, this might be "I aid women in establishing profitable businesses by helping them come up with the right strategies and financial strategies '... In the last time, I wrote this on one of the note-cards I tucked away in the end of my work area every attempt I made to record videos, I had an idea of the person I was referring to. "

Develop your social media followers

Social media is among the most effective channels on the internet for raising brand awareness and generating leads for your company. The results are so impressive that many people visit your company's Instagram profile (or any of the Facebook along with Twitter websites) before they visit your web site.

This is why it's essential to commit your time (and possibly even your cash) to the content you post on social media for the purpose of increasing its popularity. One of the best ways to do this is by:

  • making engaging, educational and easy to share content (especially videos)
  • Display ads that are paid-for appear on
  • Connect with influencers that share the same audience as you.

     Lead magnets are utilized to expand the amount of data in your database of email addresses    

If you're creating videos or other types of media, it's important to attract the most viewed people on social media onto your list of email subscribers. If you join your mailing list gives them an opportunity to interact directly with them. It can be much more valuable than when they come across your videos and posts while surfing Instagram or X (formerly Twitter). Lead magnets could be beneficial.

If you're in a favorable scenario, then when you make use of lead magnets, you're transferring your products' worth at no cost, for their contact info (usually their email address as well as). address). You can also request other items in addition. When she first started her business Ellie gave one-on-1 training clients to swap opinions. This training helped her gain her first batch of paying clients.

     "You've had to consider the following question "What's an area in which I could provide a wonderful gratuitous service that will satisfy someone? It should be your first priority. (In my company) I've rolled out the latest method of marketing. It is not driving the client straight to the product followed by a trip to a complimentary deal with no cost masterclass. After that, we provide our backend. Our experience has been excellent."

     A method to keep existing customers is easier than finding new customers    

When you are presented with a new lead, you are helping them progress through the sales funnel. This is a bit more difficult than converting customers into coming returning. Therefore, it's important to think about maintaining customers on the same basis as acquiring customers.

If you want to retain clients, there are options to achieve this:

  • Customer service that is top-of-the-line
  • Contact customers with surveys in order for their feedback.
  • Get testimonials from customers who have been satisfied (offer incentive programs, if feasible)
  • Create a product that has a different design to meet the needs of customers

Then, when she formulated the second offer, Ellie shares, "I received the first credit card deal to business class for 15 dollars. While I was waiting, I began to hear the opinions of my clients on what they'd prefer to see next time around. That led me to come to an idea of having Business Credit revamped. In the end, I developed a full Business Credit masterclass, and then, the full range of services. This resulted in the acquisition of a lot of clients that purchased the initially, then purchased another product for the remaining space. Then they bought the third one as they'd gotten their knowledge, and wanted to know more."

The growth of B2C and B2B businesses that have multiple revenue sources

Jessica Chen, Global Communications Expert and CEO of Soulcast Media

Description of the presentation talk will cover all businesses consist of three main aspects of sales and revenue which must take into account the quality of their products and services and the content they produce to describe their products and services that they offer, and the platforms that they utilize to communicate their data. In this talk, Jessica discusses the power of LinkedIn for helping businesses connect with their clients (B2C) in addition to other businesses (B2B) in addition to the ways you can develop content that appeals to both types of clients as well as the methods you can use to enhance your services and offerings in order to meet the needs of both types of audience.

     LinkedIn is a fantastic way to distribute your information and boost the visibility of your brand    

Many professionals and entrepreneurs use LinkedIn but they do not think of it as a tool that can help them increase your profile and publish articles. LinkedIn is viewed as an opportunity to build their resumes, and looking at opportunities to network as well as connecting with those you already know.

In the real day, LinkedIn is a social media platform. It's similar to Instagram as well as X (formerly Twitter), and is best viewed as a combination of the two. The only difference is the sort of content you share.

LinkedIn's main draw is the fact that it is a social network. Jessica declares, "The appeal of LinkedIn is the ability to reach those that are at the stage of developing themselves as well as determination to develop. "

Jessica will share her story about how she got to where she is today by sharing the experiences she had being journalist in the year 2018 prior getting certified to become the top Voice as well as a LinkedIn instructor within 5 years. The main reason for this is because she's always active on LinkedIn and is also connected to many people that can profit from her services of helping others improve their communication skills.

Modify the message you are sending in order to meet the needs of both B2C and B2B viewers.

A majority of business owners believe they'll be noticed by ensuring that their activities are aimed at those who aren't actually people. This isn't the case.

One of the benefits of LinkedIn is the capacity to allow users to change the content of their posts to appeal to both B2C and clients. LinkedIn's features don't need to change, but altering how you promote your business could increase the exposure of your business and allow customers to be drawn by both the professional and personal sides.

"I know that if I'm trying to reach out to the B2C crowd, I'll use terms such as "you," "your" Did you think about what ...?'" Jessica says. Jessica. "My way of speaking is extremely precise. Therefore, anybody who's reading my blog posts is likely to feel like they're reading something personal.

     "[With B2B, the market for business to businessrather than using words like 'you' or "your" I'm framing my talk by using things such as "the team" as well as "the group'. This is more uplifting and more personal."

     Create yourself as an thought-leader to connect with a B2B market    

In contrast to the average consumer who is just looking for the best product, buyers who are B2B must feel confident they're getting the highest quality product. In order to attract attention from B2B buyers, you must establish yourself as a thought leader or an expert in your industry regardless of whether the items your company sells are aimed at B2C customers.

If you are an artist, then you can create and market an online photography course to your B2C customers. For B2B clients, you should compose a well-thought-out piece on your career in the field of art, or about beginning the business you want to establish through your art. If you're in a position to offer individual courses that aid employees in becoming more efficient, you should inform B2B clients with details on ways to improve the effectiveness of your business.

Thus, you'll have the ability to go beyond providing B2C items like 1-on-1 classes and online education along with speeches and other presentations.

Master the art of creating Your Personal Brand through video

XayLi Barclay professional along with Visual Content Coach for Start Shoot Expand

The session's description If you're the proprietor of a firm, you should not think about how challenging it will be to get noticed specifically when it comes to marketing sectors or markets that are over-saturated. One way to combat this is to create your personal brand through videos. These could include shorter TikTok clips, Instagram Reels as well as longer-form YouTube videos. In this presentation, XayLi explains how you can use videos to market your online course and also to generate sales. Create your name as a name that is remembered by the mind of people who purchase from your.

There's no need to get underway.

If you're making the first video, or even streaming your very first Livestream, it's not mandatory to ensure that everything is perfect. It's okay to begin with the content you already have. At first, people will not notice any quality issues with your video and editing skills as they're aware that, over time, they'll be able to improve their skills.

XayLi herself was among the first ones to launch with the laptop, white background, and the ring light that was in the style of mills.

"This was where I started my journey at my very first job. I was even the opportunity to become one of the specialists" she explains. "I determined to be patient until I got to where I was in the newsroom and beginning my first course. I instructed individuals. I used the tools I had because I understood the message I needed to communicate was not only about your beautiful home but also the wonderful one you could be.

Presently, I've an entire studio that I built in my home It's actually my first studio which I designed a while ago. "

There are numerous resources that can be discovered once you're able to gain access to the internet.

When you begin to receive greater attention when you upload your videos, and you start earning money, it is possible to increase the efficiency of the equipment you use and enhance your software for making videos. It is for instance possible to purchase a new camera or tripod stand (worth between $500 and $1,000) with a green screen and E-CammLive as well as Teleprompter software. It is also possible to purchase having the Adobe Premiere subscription for editing.

A review of the most recent technological advances and enhancements to the setup. The XayLi blog discusses "[At the momentthere are a variety of camera angles as well as other. It's the perfect time to make a commitment in this equipment since you're earning cash. We all think that it's crucial to look attractive for the sake of cash. No. It's important to enter the market in order that funds can be able to begin coming into."

If you're making enough money it's possible to outsource the editing of your video along with distribution contractors or employees.

HTML0 Pay focus on one thing today

The common belief is that you need to be doing everything you can to increase the size of the reach of your business. There must be blogs on every channel as well as be informed about current trends and also speak on a variety of subjects. This isn't always the case. It's best to remain concentrated on a specific subject for only a few minutes when you are creating your personal impression. It will prevent your enthusiasm to decrease and consume long hours, it informs the viewers the things they're looking forward to each when you make your video.

To be in line with XayLi Barclay's "Rule of Five Five Fives" Here are five elements to take into consideration when creating your digital strategy

  • One product or service
  • The market that you are looking at could be a potential market that you are able to target
  • Tool for conversion with one lead.
  • The main source of traffic
  • The main goal of the company is to achieve this.

Memberships include The Good, The Bad and The Ugly

Teri Ijeoma one of the first creators of Trade & Travel

A Class Summary if conducted in the proper manner the right way, memberships can be excellent companies to build stronger relationships with their customers as well as bring in additional income. Teri Ijeoma is the creator of an online membership website specifically designed to support Trade & Travel and she has more than 35,000 students that are enrolled in her classes, along with more than 185,000 email list members. In this talk, Teri shares the benefits from establishing a system for members, and provides an explanation of how companies could create and manage members in order to make sure it is efficient.

Be aware of when it is time to move from a member model, which is totally free, to a model that is based on paid fees

If you're not a known firm, you'll need to develop a subscription program offering benefits for free of expense. Teri has started her subscription by using her account on Facebook which is completely free. If you're expanding your social network it's important to know when the right time to move from a Facebook group that's entirely free to a paid-for subscription model.

There are a few warning indicators to look out for prior to starting a new course

  • The company you work for expands in its size but employees have to pay a monthly fee to be eligible for this benefit, instead of paying to receive other advantages or services the company gives, e.g. year-long customer support, etc.
  • Each member of the group has his own groups or gatherings, making it difficult to control the activities of the group.
  • Moderators are designated as coaches and provide advice for members of the group but they don't earn additional money through the membership of the group.

HTML0 Your member program is a program that it has developed on its own

Certain companies that offer online courses provide membership for their students as an additional benefit of their classes. The membership program is an effective way of making your class more valuable However, it needs to be treated as an actual product, not an additional benefit.

In an interview discussing the benefits offered by Teri's Trade & Travel membership, Teri mentions "In the beginning, I was convinced that it was just something I could use to extend my travels. But, that's not the scenario. This product stands out from other product. It must have its own marketing staff, personnel and advertising strategy... Consider it as in its entirety."

Make sure you know what fees you'll be charged.

If you're transferring from a free organization to one financially supported consider the money you'd like to make, before you decide on the value of your offer with respect to this. It is possible to make your proposal less expensive to attract more members. If you're certain your offer is made of top quality components don't hesitate to inquire for an additional price for it.

Similar to the example above. If you want to earn 10,000 dollars each month, it's better to attract 500 clients making 200 dollars per month instead of clients who earn $100 each month. The more expensive the price that you choose to establish, the more likely customers would want to join. Also, you'll achieve your objectives for income quicker and be able to keep track of your goals.

Discussion Panel Discussions on the Head of Table

Diandra Marizet (Host) Executive Director and co-founder of Intersectional Environmentalist

The discussion outline features the participants Cicely, Ellie, Jessica Cicely and Jessica XayLi, sharing their opinions on the importance of diversity and inclusion the work place. They also discuss challenges females as well as BIPOC entrepreneurs face when they develop their own businesses and the ways in which they decide the cost of their products in an ethical capitalist market.

Here are a few of the most important concerns and questions to be addressed in this discussion:

     Entrepreneurs who are women and especially those from ethnic minorities that have an under-representation, are financially secured at first. What issues, challenges and potentials do this create for women entrepreneurs?

Ellie Diop: Just like there's a lot of anxiety related to the issue of wealth and poverty. If you're one of the few in your family who earns an amount that's between six and seven figures, then your enterprise is a great opportunity to learn from. The stigma of money remains when it comes to discussing the topic of earning money, specifically for people that is from a minority, earning much more than what the majority of people can see in their lives.

When I made my first million dollars, I was nervous about leaving the home of my mom. I was reluctant to transfer the funds into the account due to being afraid of what would happen if the money disappeared. It was also an emotional experience to notify my family members because I was worried that they'd have to look at my situation in a different manner.

The one thing I'd like to have more collaborative spaces like these which can eliminate negative stigma and tell people "Hey there's something happening? If you're anxious about making more money, what strategies can you best utilize to make the money come in? Do not be afraid to express your opinions". This is one of the reasons that a lot of people make lots of money and return to their previous job.

     In the business world, there are occasions that it's necessary to combine and remain silent or leave certain persons out. We have times where people don't feel that we're component of a professional team. What are the lessons these situations have taught you about how you can do to help the society which you live in and how you can integrate it into your work as an DEI professional?

Cicely Blain Cicely Blain: In the framework of media that we grew up with there was a particular sort of person who is often prominently featured on TV as well as in media and social media, as and when some persons are given plenty of publicity as others are not. It becomes apparent that you is required to adhere to a particular style of talking and being.

If you can discover a situation where you're admired because of who you are by people close to you as well as by people you lead (even regardless of whether they're having the same experiences like you) it's a wonderful feeling. As representation increases and there are more chances given, there are still two rules for how individuals present themselves. It's easy to become stuck in these two rules (even even though it's unlikely likely to happen) and could impact how we reach our objectives.

On TikTok there's a plethora of users that don't look well-dressed and polished regularly. Although it's wonderful, I think that the possibility is limited to some users due to the increasing perception that others have of other users and their own image.

If you're confronted with the daunting task of having decide that the path you're currently on doesn't align to your abilities and your career goals, what might be, what would be the benefits of changing your career into full-time entrepreneurial?

Jessica Chen: All of those who reach the point at which we're aware that the vision which we set out to achieve has been achieved, and now we're willing to look at a different way. For me I had a very rewarding position that was enjoyable for a short period however after 10 years in the field I realized that I could have something more to offer. I've always been the type that has the power to decide for myself. At first, I began to think about ways I could impart my experiences with my students.

My first job was journalist. You can consider it as a "proper" job. It does not allow you to share your thoughts or opinions, nor does it provide a unique style when you tell people's experiences. It was an uphill task in the beginning to develop my own personal style, and displaying my own personal style. It was definitely an opportunity to learn.

     What's the most effective way to charge for the services or products you offer in order to entice customers with the same mindset seeking information on your business and the value of your goods or services?

XayLi Barclay The majority often of our products are sold at a low price and overburden the person who's investing which isn't beneficial to the person investing. It's easy to see that there's a big number of customers who buy your products at a low price. But the reality is that there are people that feel like they're feeling overwhelmed but don't have the courage to act.

I researched the services of a business coach to figure out how much I could earn before deciding what I would charge, based upon the number of students. Most creators who offer online courses at $7-$8 make more than six figures on the course but are not capable of determining a price. If you're an artist that has a small budget, it's important to know what you want to accomplish in your business and then determine the best price for your service.

If I offer five online courses at the expense of $1,000 per each class, I'll earn five thousand dollars instead of offering 500 classes at a cost of 10 dollars per class. Think about it this way. That's exactly what I went through.

It is possible to view the educational classes on Think Color 2023. Color 2023 via on-demand

This is a summary of key information from the conference that ran over 3 hours. The conference was created to help budding as well established entrepreneurs to succeed in the field of economics. We urge you to look more deeply into the fields that have caught your interest.

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