How to Sell On Facebook (A Strategy for Facebook Group Owners)

If you're planning to market your online courses, you're going require an audience. It's best to not have to wait until when the course has been created before you begin to build that crowd. If there's one thing I've learned through my experiences as an entrepreneur, it's that creating the product, then in search of a audience to sell the product to is similar to placing the cart in front of the horse. Better is to establish a network first. Find out what they are looking for, then market to them this.

The creation of a blog is a fantastic method to create an audience for your online course. Even better, it could help create a network of leads and customers that will provide you with the insight they are looking for, want and are likely to purchase. Through the context of a Facebook Group you can watch posts and gain insight into your audience's desires, the language they speak, as well as gaps in which they're not being met - then provide them with the exactwhat they want, without the hassle of doing it by yourself.

In this article, I will teach you how to build a community using the Facebook Group, tap into that group for what they would like, before you create the group.

  A fatal mistake to stay clear of  

In my years of doing consultation and launching online courses, I've seen one fatal error that I'd like guide you away from. This is the mistake of launching an online course without having the community.

Maybe you've seen this happen, or worse yet, you've experienced it yourself. You put in a lot of time and effort to build your course. You're excited to make sales and serve and you process your online course with incredible excitement - then open the course up for the world to see and...

... crickets.

No one buys.

It's sad, I know. Unfortunately, it's happening much more frequently than the course creators are willing to admit.

Instead of laboring to that could or won't sell the product, invest your energy in building your community first. If you are the leader of a community, you'll find it's very simple to market and earn profits from your courses, coaching or whatever you wish to provide.

When I first started building my business, I struggled for a viable strategy to establish a social network around the business. Happily, I placed the focus on my Facebook community than just about anything else, including and podcasting. Looking back, I can see how I was able to sell the online class with such incredible force - it was definitely my Facebook community. The group was a powerful leader for networking, contacts socializing and tapping the audience that already wanted.

  Create A Community Around Your Course Theme  

If you want to sell your online course to participants who are members of the Facebook Group, you first must create an account that is relevant to your niche and.

In my case I've set up various groups. One of the most profitable ones to me was my Secret Weapon for Podcasters group, as well as my Paid2Podcast Group (the latter being a paid group). Having a group with podcasters allows me to market to those within the field of podcasting.

If I had created communities that were dedicated to fasting weightlifting, diets or something other than my specialty I'd create a group of people that wouldn't be interested in my online training on podcasting.

If you're not previously done so, login to Facebook and start a brand newly created Facebook Group. Once you do this then you'll have to come up with the title of the group. This leads me to my second suggestion:

  Name Your Facebook Group For SEO  

When many people create an organization, they are trying to create catchy titles. However, on Facebook that doesn't work so well. If you imagine Facebook like a search engine, you'll realize that it's not particularly adept in crawling to find information - rather, it employs words that are more literal.

If, for instance, your group was named "Fantastic Beasts" and your group is for gym enthusiasts, Facebook doesn't know that. You can instead name your group, "The Weight Room" or "Gym Enthusiasts - Who Want To Get Ripped." Make use of the option when searching for your topic in your group name.

If the group you're in is one specifically for Instagram or digital marketing users, put the keywords into the group's title. The only time you'd do well to get fancy with titles is if you've established a following that is strong and are able to direct a steady stream of people to your group. If you've established a strong following and large following (like Lewis Howes or Hal Elrod as an example), then you'd do well to use your name in the name. However, if you don't have many followers who are likely to look up your name on Facebook or who you can contact via ads, email, your podcast or any other means make sure you use keywords that reflect your course topic within your group's name.

  Have A Clear The Goals On The Facebook Group  

Similar to my previous idea of forming a group that is niche-specific and is relevant to your intended students for your online course The group must also to have a purpose.

Your group's purpose should not be solely to market products (including the online course) to members. You'll use the group to generate leads, acquire clients, and sell more courses, - but don't position it that in a way that isn't logical.

A great illustration of a community that has solid purpose is the Order Of Man Facebook Group. With more than forty thousand active members and climbing Ryan Michler's page has become an online community which is unique to other online communities. The posts on the group have a range of 50 comments, and often in the hundreds. A clear goal helps men connect, discuss a clear topic: being a man and how to grow as a man.

If you decide to create a Facebook Group to build a community for your audience ensure that the group is focused. As you've seen these groups, they all have listed are focused and have a strong goal. Having this strong focus will assist you when it comes time to promote your program to the community you're in.

  Ask People To join the Facebook Group  

It's laborious. When you don't already have a community in another location, you'll need invest some time and effort in this - but in the final, you'll be rewarded. Like Arne Giske is one of the Facebook Group Growth Hacker told me in the Thriving Launch Podcast: "At first it'll require a lot of effort. If you're just starting out, you'll need to put some effort into it. Once you've built the community, you'll be able to be able to sell what you have. Not only that, you'll also have a group who will tell you what they'd like and you'll just have to create it and sell them that."

The effort required in the beginning is worth the time and effort for the end result.

One of the first ways you can build the community you want is to start by posting Facebook posts. It's the method my customer Tim Hoover did with his Elite Fitness Group. With practically no email list and a community that was not yet established Tim Hoover made use of this strategy of just making posts inviting his followers to join his fitness group. He's had over 500 very engaged members. This is exactly what I did when I first started and after a short amount of time I stopped requesting people to join because my group members started to suggest and invite their friends.

This may seem daunting or time-consuming to establish an audience if you don't already have a following however, we all have started from scratch. Consider Arne Giske as an example. When he first started his group, he was just 23 years old and living in a basement with his parents in a jobless state, and completely not yet a part of the internet marketing industry. He stuck to this method of constantly soliciting members of his targeted members to join the group. Today, his group is home to nearly fifty thousand members who are attentive. If you're one of the Millennial entrepreneur, go join the group and check out the strategies he's using so that you can mimic his strategies to your group.

  Here are a few other ways you can tell your friends about your neighborhood:  

• Videos are available on Facebook (if you're just beginning to learn about advertising on the internet, take it easy on this)
• Send an email to your followers, friends, and people who you think might be interested
• Private Facebook message requesting people who you think would be interested in to join the group as well as its content
• Link to your group in your menu bar or content on your website
• Social media posts with hyperlinks to your organization
• Your podcast should be shouting out regarding your organization
• Inviting friends to inform their friends and make posts about your group

  Increase Group Membership By The Giving of Incentives to Join  

You can incentivize membership by giving away giveaways or offering exclusive content, such as videos, and content that isn't available elsewhere.

It is also possible to provide a few minutes of additional time to you through the group - - time that isn't available elsewhere. Such a speciality and exclusivity also helps to establish you and your group as an authority for top-quality treatment and insight within your area.

  Here are a few suggestions for giveaways  

• Special PDF documents
• Hacks you haven't seen or are sought-after by others that usually only provide to customers
• Walkthroughs and video training that people would like to see
• Courses online for free

It's the type of things that make people desire to send their emails, time, attention as well as assistance. It's precisely what makes people want to become part of a community.

Giveaways and special gifts are exactly the kind of thing Ryan Levesque did while the group was being built. Next Level Mastermind group (it's an online course that is paid for, but nonetheless he exemplifies this type of example to perfection). As he launched his group he offered an array of exciting giveaways. He also gave prizes to members who contributed the most content to his group (which inspired members to post and they were willing to!). In addition, he gave affiliate prizes to those who had signed up the most people.

This is a tactic Ryan Stewman utilized to grow his, Sales Talk with Sales Professionals, group to become the biggest and active sales group on Facebook. Incentivize people to sign up. Utilize whatever resources you have. At first, it'll appear like you're distributing every piece of artillery in your arsenal, but when you grow a community of devoted and thankful members - it'll yield dividends.

The value you give to an unpaid group might appear exhausting, but it's what you're doing to attract attention. That's the way you're earning fans. If you're thinking it's exhausting and not used to give to get attention, consider what Gary Vaynerchuck has to say in his video: "I Day Give Up Attention." In the business of selling it is crucial to pay attention. It's why Coca-Cola, TMobile, and all the major corporations spend millions of dollars on advertising and capturing your attention.

You are trading some value for attention and loyalty which will help you have a community of committed clients and loyal fans.

Utilize your Facebook Group to conduct Market Research

We're now getting closer to selling, but we're still not there yet. You're currently in an account. It's focused, it's going up and people are joining. It's a great way to build trust and engagement.

The next step is to begin asking individuals about their concerns. Discuss their concerns with them. Dig into what they're at and get to know more about them - all to create an online course that is exactly what they want. This ensures when you go make an offer - they'll purchase.

Note their thoughts as well as their struggles, points of pain, and all the essential information to selling a course.

  Here are a few ways for conducting market research within your company:  

• Taking polls inside your group ( here's how to go about it)
• Asking questions about pains
• Inviting discussions
• Inciting greater conversations

Markets don't need to be complicated, it's straightforward as just asking. Note what's being stated and what's being asked for.

  Utilize The Data to Pre-Sell Your course  

I'm not the biggest fan of the old saying "build it, and they'll arrive." I'd rather let them arrive to gather and offer them the things they need.

According to Russell Brunson has said in his book Dotcom Secrets in which people meet, there are opportunities for business. In the past, it was difficult to locate communities, tap into them, and use them ethically for sales - Facebook Groups enable you to accomplish this by yourself with a minimal cost.

Once you've reached out to a community you know the things they're looking for You're trusted by them and they will gladly purchase from you.

Pre-selling isn't all that hard because you've already done your homework to establish trust, build the right impression, and get people's the attention of your customers.

To you'll now need discuss your desire to build an online course that meets the requirements of your target audience (which the time you spent with them and your studies have assisted you to gather the data). With posts and content it is possible to plan how develop an online training course that helps them resolve the issues.

Instead of creating your course only to fail in the event that no sales occur You can sell your course to a set of beta users. Since the course is currently being tested and live, it's not as expensive, live and offers specialties which won't be offered later. If you've conducted your research thoroughly, you'll know exactly what the requirements might be looking for from the online courses and it shouldn't be a problem to figure out.

As you've gained confidence and trust, your audience are going to read your blog and curious about what you're up to (which is vital to sales). Since you've given value for free, there's no reason to doubt that your paid content will be even better and worth it.

In my instance I've achieved this using the help of my Pay2Podcast class and my ProfitFromFB Course. These courses have been confirmed by actual sales. This has justifies the need to market these courses to people outside members of my Facebook Group.

  Create Your Community Prior to You Create Your Course  

If you adhere to the tips I've offered in this piece There's no reason why you can't develop a network of involved people who is interested in your topic. In doing so you'll avoid developing a course nobody buys, by confirming the information they're looking to acquire prior to developing a course to teach them exactly what they want to learn.

Luis Congdon is a digital marketing expert for business. He's been featured and quoted on the Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and several other publications. To get free digital marketing training and make more sales online, head over to ThrivingLaunch.com