How to run and promote a 2-week membership challenge

If you're looking to increase your members, check out our five-step plan on how to create, run, and promote the two-week challenge to members. It is possible to engage your members by today.

The site is live, and the first members are happy with the content that you've shared.

Now, all you need is to add new members in order to maintain the momentum.

If you're looking to greet new members in a larger burst, rather than the slow drip of a trickle then we've got what you need -organize a challenge for members.

Today, we'll cover all you should learn about establishing or running the two-week challenge to join, so you can bring in more paid members -- and quickly.

We'll get right to it to make sure you be ready to welcome new members as soon as possible.

5 steps to create and market a two-week member contest

Step 1. Plan your challenge content

Your first step in organizing a successful two-week membership task is to outline the contents of your free challenge.

For this, you must first decide by focusing on the results you'd like to deliver. What are you hoping participants to go away with following the completion of your two-week challenge?

As an example, at the end of fitness coach Denise Austin's two-week challenge to walk, you'll have a healthier life style, burn calories and have a toned, healthy body by regular walking.

If you take part in YouTube popular Chloe's 2-week shred challenge  and lose weight, you'll be able to and build abs.

And if you participate in fitness coach Jeremy Scott's two-week cleanse challenge  You'll develop the habit of clean eating by carb cycling. This is when you follow an eating plan that includes very low carbs, no carbs and moderate carbs.

It is important to provide the desired result, and then build your content around this outcome.

If you dig further into the challenges of Jeremy For instance you'll find he lay out the day-to-day food schedule for carb cycling, it's like rerunning a three-day meal cycle:

Day 1 - no carbs

Day 2 - Low Carbs

Day 3 - medium carbs

Day 4 - Repeat Day 1.

To figure out the direction you're headed, begin by determining your destination and map out the exact steps the participants must take in the next two weeks to achieve their goal.

When you've created your challenge contents, you're now able to put it in an appropriate format for delivery.

Step 2. Select a style to present your content

Your next step is to figure out how you want to distribute your contest information.

Of course, based upon the subject matter of your article specific formats may be more appropriate, but nevertheless, there is many formats to choose from.

If you're a health chef like Heather Martin, who published the SkinnyM's two-week weight watchers diet challenge  the content you write about could be ideal as recipes for each meal during the time of challenge.

Heather shares daily recipes through blog posts with accompanying cooking videos. For example, this is the initial breakfast recipe that is for Greek eggs muffins on Day 1 of the challenge.

Another possibility is to develop a series of videos to deliver your challenge content, similar to what Chloe Ting does on her YouTube channel. The series is even mapped out by video series in the description for each 2-Week Challenge video. Challenge video, so her audience can easily follow the series.

You can also follow the steps of fitness entrepreneur, Lucy Wyndham-Read, who delivers her Feel Fabulous for the summer two-week program in the form of the PDF that is available for download.

In Lucy's PDF there are two weeks worth of links to every day educational YouTube videos, so participants can stay on track with her challenge.

You can see that when it comes to choosing your content format it is possible to be creative when it comes to the format you choose. Pay attention, however, that video content is a common theme weaved into each of our two-week challenges here.

Additionally, 54% of customers actually desire to view more videos from companies and brands they trust So it's worthwhile to take the time to produce videos.

In the absence of video or not, however, you must produce content that is super easy for your audience members to follow along with your 2-week-long task. Make sure you are clear in your instructions and guide them towards your desired results.

Once you've got completed your challenge materials and published, you need to set up an area for your participants to gain access to your materials for challenges.

3. Step. Design your landing page, and free subscription

The next step is to design an opt-in landing page or free member space that will provide your two-week challenge content.

While you can bypass this entire step and hand out your material without keeping it behind a "gate," it's hugely important for you to capture the email addresses of your target audience.

Why? You can keep in touch and keep them engaged to your different offers following the challenge.

If you are looking to expand your business.

So, to make sure you're capturing your participants' email addresses You have two choices -- the first being to design a landing page for opting into your challenge for two weeks.

Once your audience signs on to your contest, you can deliver the information by sending them an email with your contest information, or directing them to a page that contains your information about the challenge after they sign up (or either).

A second option is to take it further than creating a simple website and then providing the contents of your challenge -- you can offer your challenge participants the chance to sign up for a complimentary membership as a way to get access to the materials you've created for your challenge.

Offering newbies a free trial membership is a great opportunity to provide them with the opportunity to experience what your membership similar to.

This lays the groundwork to convert your participants from free users to paid-members, in a seamless transition following your two-week challenge.

We can assist you with this.

's easy-to-use platform can manage all aspects of your process from creating your landing page and membership sites to managing the emails, campaigns and sales -- all with the same dashboard with no code.

Don't believe me for it. See for yourself how streamlined managing your business can be by the end of the 14-day, no-obligation trial .

If you'd like to witness in action, check out how businesswoman Elizabeth Tollis offers both a pay-per-use and free tier for members of her Full Focus membership.

Otherwise, the gist of the matter is:

Make a landing page for opting into your two-week challenge. Whether it's a landing page or an access to a complimentary membership trial (or mixture of both) After you've gathered the email addresses of your participants, you can nurture the people who sign up to your subscription.

Now that all the logistics have been arranged, let's shift our attention to marketing.

Step #4. Promote your 2-week membership challenge

The time has come to spread people talking about your two-week membership challenge.

The most effective method to announce your challenge is to use an email sequence, and then send messages to your existing audience leading up to the challenge launch.

The emails that precede the launch as well as build-hype pre-launch emails

Announcements for the launch of a new product - launch date and benefits of launch emails

Following-up email In addition to testimonials, Q&A follow-up email

Another effective way of getting your message about your challenge is to post challenges on your social channels.

If you're wondering how effective these social media sites are, the answer is still extremely.

According to an upcoming Buffer study, a chunky 58.8 percent of marketers believe social media is very important to their overall marketing strategy.

If you are posting on social media you can follow the same guidelines as the email sequence. In this case, you create excitement leading up to the day of the launch. This way, when it comes time to go live, your target audience is ready and eager to take on your next challenge.

For your users to be enthused when posting on social media, make sure to include appropriate images that show what you hope to attain during the 2-week challenge.

Check out Chloe's Facebook post in which she discusses her abs and core exercise routine.

You can, however, announce announcements that highlight past client successes, like on this Facebook posting featuring one of Chloe's fans' before and after images.

Sharing images of an end outcome is the best way to excite your followers to participate in the challenge.

Better yet, create Facebook Live videos that promote your contest.

These days, Facebook Live produces 6 times as many interactions as conventional videos and ten times the number of comments. Plus, the search popularity increased by 330% in just one year, making it worthy of a (live) shot.

The main takeaway is to advertise your two-week challenge through creating excitement among your current audience -- through email and social media announcements -- and make them feel enthusiastic about the results.

Then, you can enjoy engaging with your challenge participants and helping them achieve your desired goals.

Once your two-week challenge is over, though, the work doesn't stop at that point. It's the perfect time to promote your members and convince them to sign up for your paid membership the final stage today.

5. Step 5. Sell your membership

Your last step is to win over the participants in your challenge and convince participants to sign up for the paid-for subscription.

This is yet another location where email is useful.

If you've gathered emails from your challenge participants You can quickly sort them into groups of two-week challenge contacts and keep them updated with a customized approach.

This can be done by writing pertinent emails. Engage your target audience in a direct conversation about their specific challenge experience and continue to help them to achieve their personal goals.

Personalization is so effective that a staggering 78% customers claim that personally relevant brand content increases their intent to purchase.

In addition to being pertinent It's important to communicate clearly in your communications.

The major challenges in growing a membership is being able to clearly communicate the value and benefits of joining.

Also, be clear with the people who are watching what you offer when they join your club. If you create a free trial membership inform them of what they can see more of and how the experience differs from the previous trial.

Another way to highlight the advantages and benefits that your membership offers is to host an open Q&A in live webcasts.

At the same time, 60% of webinars focus on creating new customers.

To grow your list of loyal member customers, invite everyone that participated in the two-week challenge take part in the Q&A webinar.

By answering questions and engaging with your audience live You can dispel any doubts that they might have about joining your paid membership program.

In a nutshell:

Be in contact with your followers throughout the two weeks after your campaign is finished. By sending them emails and organizing Q&A webinars, you'll be able to keep helping them with the issues they face while gaining additional members who pay.

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I am challenging you to start your two-week challenge

Although it's not easy by its own to initiate a membership challenge but it's an effective way to do so.

Especially if you follow our five steps:

#1. Create a plan for your challenge and map out steps for getting to the desired outcome.

#2. Choose from a wide range of formats to make your own challenge material.

#3. Create a landing page and/or free trial membership for your participants to get access to your challenge content.

#4. Announce your two-week challenge through an email and a series of social posts leading up the date.

#5. Stay connected to your challenge participants after the challenge, and encourage them with your subscription.

Do you want to grow your participation? You got this.