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How to Repurpose Video Content in 6 Simple Steps

Feb 9, 2024

If you've ever ripped up your old jeans to turn into shorts when they were high school - or even last week - you'll know how repurposing something old to create something new feels like magic.

As you would with your favourite pair of denim jorts, the content you upload to YouTube can be turned into something attractive, exciting and attention-grabbing.

From Facebook posts to mini-courses blog entries, mini-courses as well as more, there are so many ways to repurpose video content into new formats that you can use in all your channels for marketing, and add value for the people who watch it.

Learn how exactly to reuse video content, including top tips, ideas and examples to use immediately.

Follow along or skip ahead:

What exactly does repurposeing video content in actual terms?

Before we launch into how we can repurpose video content - what does "repurpose" video content actually refer to?

If you reuse videos, you reuse your existing content and present the content in a different design, which allows you to share your content and ideas with a wider audience and increase the value of each video you produce.

The content from a video in a variety of options to distribute it through multiple marketing channels. Examples include creating small clips that you can share on social media platforms, including the best parts as content for email as well as expanding on the subject on a blog.

Consider it to be the zero-waste concept, only for your own content.

Get rid of'single-use video content and reuse and recycle your way to engaging content across different channels, making each video last longer and offer more value to your audience.

  What's the distinction between reposting, repurposing and cross-posting videos?  

We'll quickly go over a brief overview of the differences between reposting, repurposing and cross-posting videos.

Hint: they all require reusing the video's content in different ways.

  • Reposting video content: publishing the identical piece of content across the same social media platform, but at an earlier date, like re-sharing a viral post on LinkedIn that has previously garnered a lot of engagement.
  • Video content that is cross-posted: Sharing a video on other channels with no change to the structure - for example, uploading your TikTok videos as Instagram Reels or YouTube Shorts.
  • Repurposing video content: Adapting a part of content for sharing via various channels while conserving the key elements and highlights from the original content - for example, adapting a YouTube video into mini clips that can be shared on Instagram.

Why repurpose video content?

If you're considering how you can reuse your video content to promote your brand, rest assured that it's well worth the effort. You could end up saving both energy and money by repurposing your existing video content to use for multiple channels.

There are five top reasons to reuse your video content - and why it is a crucial part of your strategy for content:

Affect a wider range of people

When you repurpose video content, you have the chance to connect with a wider audience across all your marketing channels. The power and reach of social media, website traffic as well as your email lists and much more, ensures that each video you produce has the highest impact - and delivers more ROI.

Increase your SEO

If you reuse video content it gives your SEO an additional boost. By creating several pieces of content related to the same topic and targeting the same keywords, and also make topic clusters on your site. If you've got old video there's a chance of repurposing the content in order for newer and more relevant keywords. This will also help in strengthening the existing keywords as well as increasing the speed of crawling for your content you've ignored for a long time.

Make sure you save time

If you can repurpose video content, you'll learn how to create quality content faster. Slash the time it takes for you to develop videos for your business by reusing and refreshing your existing videos - and free up more time for other important marketing activities and revenue-generating opportunities.

Reduce your workload

While you save time, you also reduce your work load and stop using all of your creativity to come up with innovative concepts for content. Prioritize quality over the quantity of your videos to provide more worth to your viewers and limit your the time needed to create truly useful, engaging, and relevant content for your brand.

Showcase your brand

Repurposing video content gives an opportunity to develop an overall message for every channel you use to help showcase your company's image and principles. In the event that you've created an ad that's doing particularly for one channel, you can give the rest of your channels a boost, and ensure that the good vibes as well as the good interaction - for longer.

How to repurpose video content with just six simple steps

Want to know the steps for repurposing your video content? Here's the pro-level repurpose process that you must follow to succeed in your content strategy.

Do your planning ahead

The key to understanding how to repurpose video content for your brand is to integrate the process into the overall strategy for content.

If you plan how you'll use the content you create in advance it will reduce the amount of amount of time needed to edit and alter your content for different channels.

For example, by selecting the most important aspects of your video script, you are able to determine which videos you will utilize for social media, and what content you'll flesh out in a lengthy blog article and download guides.

  Identify your goals  

As part of your planning process, you should define the specific goals you'd like to accomplish.

Do you want to gain more followers on social media? Do you want to increase participation? Improve your SEO?

Make clear why you're repurposing the video content you've created and what are your goals for your content strategy to give your efforts more focus and set a realistic goal for you to strive toward.

Pick the YouTube videos that you'll reuse

Let's be honest - not every single video you have that you have in your collection has to be reused.

To help you evaluate the best videos for reuse, keep these questions in mind:

  • Does this topic relate to our current target audience's desires?
  • Does this subject remain pertinent or relevant?
  • Does it bring something unique or unexpected?
  • Does it align with our current brand values?

Tips: Some older videos may be suitable for repurposing into different types of content following a brief refresh. For example, an old video might be the ideal base for a brand new blog post that is accompanied by the addition of updated statistics, new expert quotes or additional context that brings it up to date.

Select the important aspects

Every video is branded with a central message, and the high points. To repurpose your video content it is necessary to select those parts that are the most significant of your video.

The easiest method to accomplish this is in the planning stage - as you're outlining your video content, identify the points that can be reused in other videos down the line.

In this case, for example, search out for:

  • Key concepts or ideas
  • Significant statistics and information
  • Examples and case studies
  • Expert or thought-leadership quotes

Reduce your video into small chunks. Each of those chunks can be one social post on its own or subheading to a blog, or a section in your guide that you can download.

If you're looking to reuse old videos, it's necessary to go through your finished video and pick out the most relevant and valuable details in the first place. Your aim is to pull the best nuggets of details, the best quotations, and the essential outline to reuse in different ways. It is helpful to keep the video transcript handy to help you identify the most important sections.

The best tip is to use AI to complete this task for you, and cut down on the amount of work you have to do. Tools that are powered by AI like ChatGPT will identify the key points from the video's transcript within minutes - then all you have to do is review it using a human's eye.

Transform your video content

If you are aware of what content you wish to draw from your video You can transform those gems into brand new material that can be used across different channels.

Here are some instances of exactly how to repurpose the video content you have created for various marketing channels:

  • Audio content: Remove audio files from video content to give viewers another option to enjoy your video. Use a tool such as Podcastle or RiversideFM to assist.
  • Blog posts: Write up your meatier video content to turn into blog posts. Pull out the key points and best quotes to make your expertise available in the form of text - and increase the search engine optimization of your website also.
  • Videos for landing pages: Cut your video content into segments and put highlights of your landing page, creating a dynamic experience for your visitors.

Find more examples of ways to reuse video content here.

Finalize and edit your content

Part of understanding how to repurpose video content is learning to edit it. This includes be ruthless when it comes to what content to share and what to trash.

If you're putting together the content you repurposed before you press publish, you should follow this list of steps:

  • Do you think this is educational or entertaining?
  • Is the voice right for my business?
  • Do I have the right design for my brand?
  • Is it too long or too short?
  • Does it include the correct keywords and hashtags?
  • Are the spelling and grammar right?

This is especially important especially if you're using AI powered tools to help you repurpose videos (more on that below). Make sure that the video or written material you've created is right for your audience and in keeping the brand's image It shouldn't be robotic.

Publish your repurposed video content

When you're happy with the new content you've created is the right time to release it across your different channels.

The best method to post is to use repurposed content to support and advertise your best offering.

Repurpose existing videos using AI

With a complete suite of new AI tools that are available, it's now easier than ever before to reuse videos - and with no knowledge of technology.

These are 3 AI-driven applications you could use to transform your videos into fresh new formats:

Opus Clip

Opus Clip is an AI-driven video tool that's designed to assist you in transforming video content into short clips in just a few mouse clicks.

Powered by ChatGPT The tool is able to take long-form video and then automatically chooses the best highlights and transforms them into 10 shorts that are social media ready by removing words that are filler as well as adding caption animations and also translating captions.

Repurpose.io

With Repurpose.io The name of the site says the whole thing. Repurpose.io is designed to make repurposing video content quick and easy. This AI-powered platform allows you to develop and distribute social media posts across a variety of platforms, automatically repurposing your video content into short snippets.

What makes this application stand out is in its extra capabilities, which include automatically moving hashtags across channels as well as instant watermark elimination, meaning you are able to upload your TikTok videos on different platforms without the watermark revealing your identity.

Piktochart

AI-powered infographic maker Piktochart assists marketers and creators make infographics within a matter of minutes. Simply input your idea or keywords into the AI-generator, and you'll receive a ready-made infographic in return - ideal for repurposing important concepts you learned from your video into shareable graphics.

Pick a template from the Piktochart library and personalize the infographic to fit your brand, so it feels and looks like the person you are. Piktochart also has an integrated tool that lets to reuse video content as well as a customizable tool for creating reports and presentations.

How can you reuse video material using ChatGPT

If you're in search of assistance in repurposing videos, ChatGPT can be an excellent tool that can help you generate thoughts, develop outlines that dramatically cut down the time required to get your content ready for publishing.

It is possible to use ChatGPT to assist you in repurposing your content in a variety of possible ways. These include:

  • Summarizing your video transcripts
  • Blogs that outline
  • Posts on social media

Finding out the best way to reuse video content using ChatGPT is an issue of understanding the right prompts and experimenting to discover what is effective as well as customizing the outputs to make them appear like your brand.

Here's a five-part ChatGPT prompt formula to help you get started:

  1. AI Persona
  2. Audience type
  3. Task
  4. Extra details, resources, or the context
  5. Formatting details

This is an example of the formula working in the action:

You're an expert in social media marketing Social media marketing

Your audience is [target audience]

The task for today is to develop 20 captions on social media that are based on the following video transcript What you need to do is

insert video transcript you want to use for repurposing]

Here's how I'd prefer to present it opening  Lines  hashtag suggestions]

20+ strategies to reuse video content strategies, tricks and suggestions

If you're looking for ideas for how you can reuse video content to promote your brand - here are 20+ suggestions, along with tricks and tips to get you started.

Podcasts and audio content

One among the most efficient and simple methods to reuse video content is to create an audio or podcast out of your video. Audio content gives your audience another way to interact with your video content. It's perfect for people who are on the move and still providing important information in the video, and demonstrating your skills.

Utilize editing software for your podcast or video software to separate the audio content from your videos and repost the audio clip with a new title, description and cover image. Also, you may want to make your audio more appealing by introducing it with an intro or a round-up to let people know what they can expect from their download.

TikTok video clips

If you're looking to expand your following on TikTok and other platforms, then repurposing your current video content can be a great place to start.

The overall vibe of TikTok is very different to other social media platforms like Instagram as well as LinkedIn. TikTok is all about authenticity so can be more casual as well as less polished and more entertaining.

One of the most important aspects to know how to adapt video content to TikTok is knowing who your target audience is using the platform. As TikTok is an app that has a huge following specifically for Gen Z users, you could find that your target viewers are younger than those on your other channels.

Check that your videos are punchy, fast-paced, and enticing. If your content doesn't seem acceptable, think about re-filming the content using a TikTok compatible style that emphasizes the main elements and the essence of your video while having a much more impulsive and casual feel as opposed to the original video. All you need is a mobile device to get started.

Don't be afraid of jumping on viral trends too. Offer your video clips an opportunity to breathe new life into it by using a trending audio format or even a different layout to gain higher viewers.

Instagram Reels

Instagram Reels are yet another top channel for posting videos that you have repurposed and attracting a wider public with your thoughts and experience.

Because Instagram Reels are limited to only 90 seconds, you'll need to chop the content you originally created into smaller clips. A high-quality lengthy video could generate as many as 10 Reels - just remember to include text overlays or captions to allow viewers to get benefit from your content regardless of whether they're viewing at a silent.

YouTube Shorts

In addition to posting on Instagram and TikTok and TikTok, your recycled video content is ideal for posting as YouTube Shorts too. In contrast to other social media platforms, YouTube makes it super easy to convert your existing YouTube videos into Shorts - and it is possible to do everything editing in the mobile application.

How to repurpose video content to create Shorts

  1. Sign in to YouTube through the mobile app
  2. Select the video that you wish to transform into a Short
  3. Tap the 'Remix' button, which is under the video title
  4. Select 'Edit into a Short'
  5. In the Shorts creation page, you can edit the video's content so that you can choose which section you want to make your Short maximum 60 seconds.
  6. Add extra features like filters and text to your film on the Preview page
  7. Select Next, add a Title to your Short. Write your caption
  8. Tap the blue Upload Short button to upload your Short straight to YouTube.

If you're planning to reuse your videos for Shorts, focus on the best parts of your clip or the best quote. Take into consideration your target audience who watch your video on YouTube and make sure that the video is tailored to their needs.

YouTube videos

If you've already posted your video on your web site or on another channel, it's really simple to reuse your video to be used on YouTube.

  • Write an attention-grabbing title: Draft a title for your YouTube channel that incorporates your keyword phrases so your video shows up in search results
  • Create thumbnails: Make a thumbnail for your video, which will inspire viewers to click
  • Make a powerful video description: Add a description of your video that includes your keywords, while sounding natural - and add the keywords you want to include in your video file too
  • Tag your video with tags: Tag your video with keywords that are relevant to your topic for better ranking

If you have already created video content, it's easy to repurpose it for YouTube and upload it to the site to make your videos noticed to more users. The only thing you need is a couple of modifications.

Instagram Stories

If you're in search of ideas for what to post on your Instagram Stories - start using the video content you have!

Choose the most memorable moments of your most recent videos and then share the highlights on your Stories, along by putting a link on the entire video or a CTA. It's a simple option to enhance the content you share on your Stories and to encourage your audience to take action and find out more.

Pins on Pinterest

Pinterest is an under-utilized platform for sharing videos and reaching a wider audience in the process. If you want to share your videos on Pinterest you just need to upload your video as Pins and make them optimized to appear in search results.

Here are some tips to make it easier for you to reuse your video content for Pinterest:

  • Create a hook Include a strong hook within the first couple of minutes of your video, so that viewers stop scrolling and keep watching.
  • Include captions in your videos: Include captions as well as text overlays to increase the accessibility of your videos. It also assists viewers watching in muted.
  • Select a strong picture for the cover: Choose a stunning cover photo that can be distinctive in the ocean of images. The image will let your audience know what the video is about.
  • Optimize your descriptions: Use your titles, descriptions, as well as tags to enhance the search engine results by incorporating the keywords you want to rank for and pertinent information concerning the video.

Keep in mind that Pinterest is a very visual platform so make sure your content on video is captivating and original to gain more viewers.

Infographics

Infographics are great for providing your audience all the essential information in your video at one glance. They are also able to present data, statistics, and concepts with a fresh and attractive style that are tailor-made to get the Likes flowing into.

Blog posts

Chances are, your video contains a lot of valuable information, facts, and quotes that are too good to waste. Instead of limiting your viewers only to your followers on YouTube or viewers, repurpose your content from videos to blogs to reach more people.

The art of repurposing video content into blogs is vital to improving your SEO and getting your website noticed by your intended audience. By creating multiple types of content targeting the same keywords, you will boost your authority and get higher rankings in searches.

The best part? It's actually quite simple. Use your video transcript as the foundation for your blog post and take the most important aspects to convert into headings and subheadings. Then fill in the rest of your content, and then add additional value by using graphics and templates, tables, and so on.

Written guides

Alongside repurposing the video content into blogs, you can go one step further by creating written guides. Written guides that can be downloaded provide your audience with an in-depth and detailed analysis of the topic or concept that you have covered in your video in addition to promoting your paid products or services.

Webinars

If you've got video material that is filled with useful information, consider turning the content into a webcast for your audience.

The process of repurposing video content into live and recorded webinars is quite straightforward. Cut the top portions of your videos, and put them in a presentation or pitch deck and then personalize with pictures and scripts. You can also write your own script to prepare your presentation and then you're good to go.

Pre-record your webinar content and post the presentation online, or present your presentation as a live webinar event to connect with your audience on the ground.

Tips for a successful webinar: Bring value to your attendees by providing additional resources as part of your webcast, for example an exclusive downloadable template or workbook.

SlideShares

Another method to make use of slides is to transform your videos into slideshows. SlideShare. SlideShares are extra shareable content that are usually bite-sized, visually appealing, and with information.

Because SlideShare is an authoritative site, there are greater chances of your content ranking better and gaining over your competition - increasing the likelihood that your content will be seen by your target audience and generating prospects for your business.

Transcripts

The simplest way to repurpose the video content you have is to make a transcript and post this to your website or blog.

The video transcripts provide your viewers with a different way to engage with your video content, making it easier to locate specific information or skim through the topic. Transcripts also make your videos more searchable, adding the keywords you want to target to the content you create as well as helping boost your SEO.

If you're posting your video on YouTube Try including a hyperlink to your text in the description of your video to drive more traffic to your site.

FAQs

If you've got information-rich videos, you could transform your content video into a FAQ list to post on your website as part of an article on your blog or Your Knowledge Base.

FAQs provide a fast and simple method for visitors to locate the info they're seeking without needing to view an entire video. And they're a great way to improve your site SEO too!

Customer reviews

Keep a look out for videos that you could use to provide customer reviews too. when you've got videos with customers in it, you can make them into customer testimonials across your websites, social media channels as well as mail marketing.

In the case of an unhappy customer has shared a photo of your company in their reviews of your product, you could reuse that content for use across your other social media platforms. Be sure to obtain the creators' permission first.

Emails

to add a new feather to your content marketing bow, you can use videos in conjunction with the email marketing plan to help you come up with new content ideas and add more benefits to your readers.

When it comes to marketing via email, there is many possibilities for using your repurposed video content. Here are a few suggestions:

  • Embed the video clips as: Add shortened clips from your video in an email that you can send to your followers.
  • Create GIFs: Create GIF: Turn the highlight video of your YouTube channel into a GIF to add to your email. Include a link to the full-length video to drive more traffic to your website.
  • Convert into text Change the content of your videos into useful and entertaining email messages - perfect for explaining videos as well as the latest or most popular themes.

A long page of text could seem overwhelming to many people who receive emails - mix it with various types of content in order to boost the rate of open for your emails.

Videos on the landing page

Are you looking to add a punch to your landing page? Use your existing video content on the pages you use to communicate your message in a minimal effort required for your people to visit. Instead of asking potential clients to read the content just add an explanation video to explain everything they'll need to know in a user-friendly format.

Videos can help to enhance the user experience of your website by providing visitors with more content to engage with as well as a more enjoyable navigation experience.

There's a vast variety of types of videos which work great on landing pages. Some of them include:

  • Product demos
  • Customer reviews
  • How-to guides
  • Content for Thought Leadership

To repurpose your existing videos, trim and edit your content to make sure it only includes the most important and relevant points. You can also add different overlays of text, a brand new CTA or additional video or data to tailor the contents to fit on your website's landing page.

Mini courses

If you've got a collection of educational content, consider using your existing video content to create mini courses, by breaking down lengthy videos into chunks of bite-sized pieces. Microlearning has become a very frequent method to gain knowledge and developing your own mini courses will help you establish yourself as an expert in your field.

You can repackage the longer content into a snackable mini course to sell as an additional digital product or share with your viewers via social media or email.

Online video courses

If you're already producing video content to promote your brand Why not turn the content you already have into an online course that you can sell? Develop a course in video format that your customers pay to access with the addition of bonus content, downloadable resources including quizzes and exams along with other.

Video advertisements

Utilize your video's content to make powerful videos to save your staff time and cost! Pick the top portions of your video and trim it to create a punchy ad that's tailored to the brand you want to promote. Add an intro, audio, and extra graphics as required to get your message across in only a fraction of the time of the original video without needing to reshoot.

3 tips to reuse of video content

Below are three additional tips to assist you in learning how to reuse video content using the most effective and stress-free manner possible!

Don't try to repurpose videos for each channel.

One of the most common mistakes creators commit is to think they need to have an account on every channel. If you're planning to reuse your videos, think strategically regarding which channels you'd like to reuse the content and which ones to avoid.

If your target audience isn't on LinkedIn then there's little point in you repurposing the video content you've created into LinkedIn posts. Instead, focus your time and energy on targeting the channels where you know your target audience spent the most time online - and where you already have an existing audience.

It isn't necessary to be posting on every possible channel. Use your time effectively to make your posts maximum exposure and get it to the people who are actually interested in the content you post.

Create a routine for repurposing

To help you repurpose videos with greater efficiency, make it a aspect of your daily routine. This means putting your time aside to complete the tasks needed for creating the content and ensuring that it doesn't be a shock at the end of the week.

Here's a brief overview of creating a routine for repurposing your videos:

  • Plan the types of content you want to develop
  • Create a task list you'll need to complete for each content type
  • Tasks can be assigned to members of your team or put the tasks into your calendar
  • Examine the task lists frequently

Batch create your web content

If you're looking to reuse video content It can be beneficial to produce new content on a regular basis. Combine all types of content and schedule time to do each one. This is especially helpful for posting on social media platforms that require making posts regularly and at the right the same day, all of the time.

Here are 5 examples of how to create material for social media in bulk:

  • Create all of posts on your social networks for the month ahead
  • Design all the sources and infographics
  • Create all carousels
  • Edit all the videos
  • Schedule all social posts by using a content calendar

Try batch creating your content for more efficient and productive and also make the process of creating content effortless.

Prepare to reuse the video content you have now!

It's simple to use your content for video so that every video can go further - and increase the number of people who see the highest quality work.

If you're looking to begin making your own video courses, guides and other digital goods The software has everything you'll need to get set up and begin in less than a day. Utilize the drag-and-drop tool for course builders to build your own courses of video as well as digital items and begin earning from your expertise.

Get it today for free today.