How to master the art of the event replay video
But, before you know that, your weeks of preparation are over quickly On average, businesses need three to six months to plan and advertise an event that is small in size. Creating event recap videos are one way to ensure your event's content is viewed for a long time after your event is over.
Video recaps of events are a way of boosting the visibility of your brand, encouraging future events, and reaching more of your target audience.
In this blog, we'll share the best practices, tips, and some examples of how you can make shareable videos of your event which not only aid attendees remember the highlights but also encourage people to sign up for your next event.
In this article
- What exactly is an event video recap?
- Why create and distribute event recap videos?
- How to create and distribute video recaps of events
- Event recap video best practices
- The wrap-up
What exactly is an event-recap video?
The videos of event recaps are typically about one-to three minutes long. They are designed to give the viewer the full picture of what the experience was.
The edited videos are combined with on-brand graphics, as well as music to provide a memorable snapshot of the event. Here's an example from 's event in collaboration with The Vendry in Los Angeles.
How do you create and distribute footage of recaps?
Capturing videos for recaps helps marketers to capture the essence of an event. Participants can relive the experience and those who couldn't attend may feel motivated to register for the next event.
Video recaps of events can help the production budget of your event go further, so your event can continue to be entertaining as well as educate and please after the final curtain call.
Maximize ROI and create forever-green Content
Following weeks of careful plan, you'll want your event to fade away as soon as it's over. Videos of recaps can help increase the visibility of your event and make sure it is at the forefront of your audience's mind.
It's also a method to transform event footage into content that is evergreen and earning more value from the first purchase. Make use of event recap videos for social media posts, website articles, newsletters and subsequent promotional campaigns.
Boost the reach of your event and increase conversions
When you publish videos of your event will reach a wider group of those who did not go to the occasion. Anyone who was unable to attend or who weren't conscious of your event may nevertheless experience the highlights of your event, get an idea of its value, and perhaps be convinced to attend your next edition.
An increase in engagement can be the cause of conversions, such as event registrations, subscriptions, or sales.
Latha Youngren, Chief Marketing Officer of event management software Tripleseat Tripleseat, claims that the summary video from the annual event, EventCamp aids them with multiple marketing strategies and also for promotion of their corporate values.
"Beyond the actual recap content it also serves other functions. It is used to promote the next EventCamp through emails, social media posts, blog posts, and paid videos. It's an excellent method to demonstrate our commitment to customer care and our company's culture while seeking awards for events."
Let your event be a success. event
Videos of recaps are visual representation of a successful event. By showcasing attendee testimonials or positive comments, as well as an overall positive vibe of the event, marketers are able to establish trust and worth in their events. Anyone who hasn't participated in the past get the chance to see what they've missed from.
How do you create and distribute event recap videos
The trick to a captivating footage of a recap of the event is about the planning. Decide on the story you would like to share and who you want to tell it to before beginning to create. Make sure you have a well thought out strategy for distribution to are able to get it noticed by your target audience.
Create your recap video in advance of the event is over
Before the event, make sure you have a plan in place for recording important moments that you would like to be able to add in your review video.
Latha of Tripleseat Explains that the key to an effective event recap video is plenty of preparation. The day before the annual meeting of Tripleseat begins, they know what they want to do for the post-video content.
"At Tripleseat, the planning begins long before EventCamp starts. We determine the kinds of videos we'd like add to the film as well as the most attractive places within the venue with high-profile speakers, as well as reaction of the attendees" She says.
"We hire an experienced local videographer, and instruct them about what they should film as well as the overall vibe of background music and the size of work, and deadlines."
Determine your target audience and your key message
A video of a recap event created by past participants may appear different from one designed for future attendees that convince them to join. Before the videographer starts filming, determine the purpose of the video and also the intended audience.
Is it a highlight reel as well as a social proof teaser to show you next year's events, or something else? If you are clear on the messages you'd like to send with your recap video, it'll be much easier to build your storyline.
Nebojsa Savicic, the co-founder of video automation software plainly, says the event video recap should help viewers feel as though that they attended the event.
"You must come up with a plan. You should think about the message you want viewers to learn in the film. Are they looking for the best of the occasion, the keynote speaker, or the behind-the-scenes action? When you've got a clear idea of your goals, you can start mapping out the contents for your video."
In order to assist people remember the event from recent guests, you may choose to feature key learnings as well as highlights of Q&As. But a teaser designed to draw people back may include more testimonials and videos of the general excitement of the event.
For example, Snap uses their event recap video to generate enthusiasm for the latest feature releases.
It is formatted according to the specifications of the channel
How you format your video is contingent upon the channels that you make use of. So, think about the vertical or landscape layouts work best on the platform you choose.
Develop a distribution strategy
Creating a distribution strategy helps increase the number of people who view your film. Prior to publishing, list out all the channels you want to use to promote the video recap. Place it on the sites that your intended viewers are most likely to visit.
Today, 60% of marketers make use of social media to promote virtual event registrations -- if your audience is spending time on social media, it's a good idea to post a summary video.
Latha Youngren explains how Tripleseat shares the video in multiple places in order to increase its reach.
"We send our recap video follow-up emails to attendees, publish it in multiple social media posts, ask employees to spread the word to their networks, or embed it into an event blog post that recaps the experience, and on the EventCamp site," she says. "We include a tag for the attendees and speakers featured in the video, so that they are informed and able to show it to their network."
"We optimized the video by using keywords like 'marketing conference review,' industry insight networking success. After that, we transcribing the audio, designed an SEO-friendly landing page on our website and integrated the video into the blog's compelling post," she explains.
"Our recap video became viral, creating buzz within the market and garnering thousands of viewers. The video increased the visibility of our brand and established our position as an authority as well as resulted in leads." Maria Harutyunyan, co-founder & the Head of SEO at Loopex Digital
It's time to get it right
When you post your recap video will depend on the purpose you're trying to achieve. If you're looking to connect new participants, and remind them about the key lessons learned and highlights, you'll want to post shortly after the event to ensure it's fresh in their minds.
If you want to get people signed up for your next event in three months time, you can post videos in the days before the date.
Event recap video best practices
Are you ready to make a video of your event? Use these guidelines before getting going.
- Keep it brief and simple.
The video you have created for your event is a short summary of all the action -- not a blow-by -blow summary of what happened.
Be mindful of your viewer's time and attention span. For example, Nexus created a recap video in just two minutes and included perspectives from Industry thought-leaders who attended.
If you have footage that isn't being used You can turn it for posts on social media or promotional videos to reduce your production costs.
- Include social proof
Social proof elements can help you win brand credibility. If potential guests see favorable experiences enjoyed by recent guests They may be more likely to register for the next time you host an event.
Business community online, Change Your Biz, includes social proof in their recap video in which they ask speakers and attendees to write about the highlights of their experience.
- Showcase big names
If you've hosted any famous industry thought leaders, brands or influential people, you should feature them in your content. It's a kind of social currency that might convince other people to sign up for your next publication.
There's also the bonus that if you tag these people or companies in your video They may share the video to their friends which will increase the reach of your content.
As an example, the creative festival SXSW includes well-known TV and film personalities such as Robert Downey Jr, Elizabeth Olsen, and Eva Longoria in their daily report of the event.
FAQs about event recap videos 1. What length should an event's recap video last?
An event recap video is expected to last in the range of one to three minutes. It should be more similar to a highlight reel, but not as long as an entire feature film. 2. What are the advantages of videos that recap?
Event recap videos have several important advantages, including:
- Increase the visibility of your event
- Enhance the value of your event
- Invite new participants to sign-up
- Establish trust with your viewers
The wrap-up
Event recap videos can help those who weren't there feel like they were part of the event and encourage attendees to join next time. These videos can also be a means of keeping your content alive for participants long after your program has concluded.
From highlight reels to attendees' reviews, videos of event recaps help broaden your event's reach. Use these suggestions and examples in mind to showcase the best aspects of your event to build social proof and increase sign-ups.