How to Market Online Courses in 2022 (Ultimate Guide) --
Making online courses available is highly cost-effective and easy. Which course you decide to make is your choice - We're here to help your efforts and make the process as simple as it can be.
To help you get there, here is the complete step-by-step guide to guide you on your way. There is also information on tools for free that you can use to design and market an online course that is profitable.
Find links quickly to items we'll discuss:
- Pick a course topic
- Research Market Demand
- Outline Course Learn Outcomes and Content
- Find the Course Formats
- Write Script, Film and Edit
- Choose a Platform To Sell Your Products On
- upload Your Course Online on
- Set Pricing
- Promoting and Launch
- Find feedback, improve and Enhance
The Things You'll Need To Create Online Courses
People equate production values with expertise and quality. It's therefore worth investing in a set of tools that will make your course appear professional. Before we get into the different tools you might need to create your online courses, remember to prioritize quality of content over video production quality of your course online.
Here are some tips we believe will assist you in creating an effective online course.
1. Camera
Most smartphones nowadays can record very decent quality videos. You can increase the quality of your videos by ensuring your device stands on a sturdy platform, like an upright tripod, or perhaps the stack of books! Also, it's a great idea to buy a basic lighting kit or at least shoot your videos where there's plenty of constant sunlight.
If you're looking to make an investment that will be worthwhile as a instructor, we would recommend buying DSLR cameras as well as a high top-quality lighting system.
2. Green Screen
You might want to consider purchasing an green screen you can use to project various backgrounds on your video. It makes your videos appear more professional. In addition, you may opt to record your online courses over several days. Therefore, a green screen will ensure that the background remains consistent through your videos.
3. Microphone
Be sure your students are able to be able to hear the teacher clear. You can start with either a clip-on microphone or lapel mic that usually costs about $25. There are also some great podcasting USB microphones on the market, that don't break the budget.
4. Video Editing Software
Editing software may also be to be on your checklist. If you're not looking for something too complex it's possible to use the free software for editing videos, such as iMovie (for Mac users) and OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you want to create slideshows or show tasks on your computer You may require screen recording software. There are free software and online tools that might perform the task, such as QuickTime as well as Loom. Be aware that these programs are able to record only 720p instead of 1080p or more.
How do you create and sell Profitable Online Courses
1. Pick a Course Topic
Your course topic needs to overlap between your passion and experience, and also your future customers' requirements and demands.
Whatever your area of experience, tailoring your curriculum to suit the demands of specific audiences is a great way to earn money. Think about the reasons why someone would seek out courses on the internet that are related to your field of expertise: are they looking to change something in their life, learn something new, resolve problems or boost the chances of their job?
Be specific about the course concept. Course topics such as "How to Take Wedding Photos for Beginners' will have the benefit of a clearly defined audience and have a greater chance of winning new customers over "How to Enhance Your Photography'.
2. Demand for Research Markets
Your students are excited about the course theme and are eager to start filming. But , wait! Be sure to know your audience before you begin to write the films and scripts to create your course online. In the end, who would want to work for hours on an online course only discover that the course isn't being sought-after by your target audience? No one, that's who!
Making data-driven decisions is key in the development of your online course business. Below are some methods to do your market research:
- The volume of interest in a review. Using Google Trends, you can input keywords related to your course topic and gauge the interest level globally or by certain countries or time-frame.
- Learn what your intended audience might be asking about. Using Answer The Public, you can learn about the different questions users are asking on a particular topic.
- Engage with communities on Reddit and the Quora community. Identify various questions and challenges that people have to face in your particular field. Ask your questions on the forums to invite others to submit their questions on your thread. You may even be able to provide them with extra content that can be added to your topic of instruction.
- Talk to your target audience. There's nothing better than getting to know your prospective customers first-hand. Contact them and schedule one-on-one calls with them to learn about their needs and pain points. Be sure to schedule sufficient calls so that your findings aren't biased.
- Study your competition. Figure out who your competitors are, and what they're selling. Do not be concerned if you find others who've covered topics within your niche which indicates that there is a revenue stream to your chosen topic. Think about how you can create a distinctive benefit to your students in your course. Ask yourself:
- Do you have a better method of explaining the concern to the general public?
- Do I have the option of tailoring the subject so that it appeals to a different segment of the audience?
3. Outline Instructional Learn Outcomes and Content
Based on your findings, define the learning outcomes of your online course. Make sure that you as well as your students know what is expected from the course. Incorrect or unclear expectations can not only leave your students frustrated however, it can make the course creation process quite difficult for both of you.
An excellent practice is to finish this sentence: "By the end of this course you will be able to _____"
Here are some of the examples of learning outcomes:
- By the end of this class, you'll be able to capture wedding pictures inside in a setting
- After the completion of this course, you will be able to master the art of cooking amazing recipes with leftovers
- At the conclusion of this program, you'll be able to cook vegan dishes with no processed ingredients
Making sure you have concise results from your course will help you to promote the online course for a certain audience later on.
After you've written down your learning outcomes, start creating a map of the entire material into segments and then small lessons in each section. The online course can be divided into logical sections where your students can progress naturally from one section to the next.
Examples:
Course Topic: How to Take Wedding Pictures for Beginners
- Section 1 The introduction to wedding photography equipment
- What is the equipment you need to buy to make
- How can you change your camera's settings to match those of a professional
- Section 2: How to structure your models
- How do you frame your models outdoors
- How do you frame models inside
After you've created a clearly defined plan of the course, you'll have an idea of how for developing your course material, one lesson at a time. Each lesson should include a detailed outline along with a number of different exercises for students to work through. In each lesson, try to have clear learning objectives that the students walk away with.
4. Choose the Formats for Courses
The majority of online course creators concentrate on videos, however in the case of online course creators, you are able to design diverse types of lesson, such as:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Utilize a range of instructional styles to enhance your online class and make it fun. Be aware that each student is different in their learning. Students learn best through the use of visuals, while others do better when they have the opportunity to actively participate via quizzes and assignments.
5. Write Script, Film, and Edit
By now you should be able to clearly define the course you want to follow. Now is the time to put your content together and begin creating your lesson plans!
For video-based lessons, start by writing a script. With careful writing, you can ensure that your lesson is logically structured, easy to understand, and succinct. It is possible to use a teleprompter app to display your script on a tablet that's placed next to your camera. This is better than trying to memorize it all!
If you're truly lucky, you'll have a flawless shot at the first go. Almost nobody is this lucky and that's not even in Hollywood. Course creators typically require multiple attempts. Make sure you practice your script. Expect that it will take at minimum three attempts to record the content of your course to a level that you'll be happy with.
Be sure to edit your videos to increase its quality. video production. Adjust your sound and add text and pop-ups where it's required.
6. Choose A Platform to Sell on
Here are a few of the best features at :
- Contrary to many other online courses platforms available, it it's free! And yes, it's not only a trial period and it's completely free for the duration of time. The user can use each function without having to pay anything. It charges the user 5% of transaction fees for each sale you make. This is a great option especially if you're starting your business and don't have a lot of traffic just right now.
- There are a myriad of functions to help online course creators like in-house video hosting, customizable branding, drip courses and an array of intriguing lesson types such as video, text, quizzes, downloads, survey, assignment, as well as embeds.
- It is an eCommerce platform therefore you are able to create the perfect landing page that is fully customized. Additionally, you can develop a whole website using 's robust store builder. It will be easier to control your online course when selling through your own site.
- It is possible to set a variety of price options, such as one-time fees, subscriptions, and installment plans.
- You have access to Store's analytics as well as Marketing tools to conduct successful campaigns.
7. Upload Your Online Course to
In your account, go to the Products tab then click the "Add New Product" button. Next, select "Course" You'll be brought to the next screen which will allow you to include your course's online item information.
Make sure you:
- Modify Your sales webpage. This is where you'll provide an extensive explanation of the online course is about to your potential clients. The information that you have on your sales page will largely influence the number of visitors coming through search engines , as well as the transformation of your site's visitors to paying customers. At , you can also personalize your checkout page and thank-you page as well.
- You can create a certificate for successful completion. At you can automatically provide a completion certificate to provide proof that a student has successfully completed the online course. They can provide a sense of satisfaction for your students and as a bonus they may be enticed by them to boast about their accomplishments on social media, which in turn will serve as a promotional opportunity for the instructor!
- Create the drip program (if required). You can make certain course content available to students for a set period of time.
8. Set Pricing
This part is tricky if you're aiming to sell online classes for the first time. You can research the going rate for similar content but you'll likely have to test the market and prepare for a bit of trial and failure. You may have to start low to build a following and get some reviews prior to charging a more expensive cost later.
There are different pricing options available on the platform. These include a an annual fee for each course, payment plans, and subscriptions.
Bonus content such as downloadable guides, live group classes as well as coaching are great methods to increase sales opportunities.
9. Promoting and Launching
Now that you've finished creating your content for your course It's the time to go live with it and start driving visitors to your site!
Join relevant Facebook Groups , and connect with your community members by giving your expert advice for free. Growing your social media followers is a powerful strategy to expand your audience.
After that, make use of emails to advertise your online course to your email list subscribers. Email marketing will be more successful if you have established a baseline of trust with prospective customers.
Make a blog in order to increase your list of email subscribers. Create blog posts and posts on social media around the goals your students are hoping to achieve and provide a glimpse of solutions that are available within your class.
Testimonials are like gold dust. Do everything you can to get them and do all you can to use them. If someone has had a positive encounter with one of your online courses they're likely to be happy to talk about their experience. However, they'll almost always have to be asked. Don't be afraid to ask. Testimonials are the best marketing you can have.
10. Get Feedback, Refine and improve
In the most popular subject areas, creating online courses can be a very competitive business. The feedback of participants can help you improve the value of the content. Ask for specific comments on which aspects of the course people consider to be the most and least helpful parts of the course as well as how they believe it could be improved.
This isn't always comfortable when you've put a lot of effort into the course's creation. However, this isn't the time to be slack in your skin. Be open to your feedback and utilize feedback to improve your course further improved.
These tips should help you plan how to sell profitable online courses. How to go about it through are, as ever simple. You'll always have someone to assist you should you're stuck.
Have a great time!