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How to Make A Video Podcast | Video Podcasting 101

Jul 28, 2022

Today, it's rare to see a firm that hasn't dabbled in podcasting in some form. Podcasts can be a fantastic method to connect with your customers as well as drive visitors to your site. However, they often fizzle out of practice due to lack of time or resources.

When everything you need to start a podcast is in front of you making your own show becomes more manageable.

According to Edison Research, total podcast listeners grew 37.5 percent from 2017 until 2020 -- and are expected to continually increase over the next decade. Podcast audiences aren't the only factor that is growing. The amount of episodes that are available on podcasts has exploded over the past few years, with upwards of 43 million episodes being available on various platforms at the time of January 2021. If you're thinking about starting their own podcast project, the first thing to do would be figuring out how to stand out from the sizable crowd.

One easy way to achieve this is to use the video format to complement your audio podcast. In the event that just one-third of all podcasters choosing to create videos in addition to their audio, creating an interactive, visually appealing video podcast could be your fastest way to gain the attention of your listenership.

Let's take a dive!

What is a Video Podcast?

There are lots of variations, but basically video podcasts are one of the traditional podcasts where the media format is video rather than audio. Videos can be recorded either recorded or live, and can be as straightforward as an "fly in the air" video from the recording or incorporate greater visual elements, such as animated stories or storyboards.

Audio podcast vs video Advantages and drawbacks

When comparing audio and video podcasts, it's important to consider a range of variables, including your podcast's intent and the platform you choose. Audio podcasts and video podcasts have their own distinctive advantages and disadvantages.

One of the biggest benefits that an audio podcast has is the comfort it gives its the listeners. Listeners can access audio podcasts at any time and even listen as they engage in other activities such as braving their journey or going to the fitness center. Video podcasts require users to completely engage with the contents and are therefore less popular relative to audio. With that being said, sometimes the barrier to entry can work for you as viewers are much more engaged because they are required to pay attention to consume the content. That's why an audio podcast ensures that everyone's eyes will be focused on your site!

The process of creating video can be fairly daunting to the novice, but once you have the appropriate equipment and the right software it's quite simple.

Video podcast software

Video podcast equipment

While it is possible to make a complete video podcast using only your laptop There are additional pieces of equipment for video podcasts that can elevate your content to a new level. Here is an easy video podcast equipment checklist that will guide you through your preparation.

Video podcast equipment checklist:

  • High definition camera multiple camerasA lot of podcasts utilize a multi-cam approach for their video podcasts typically to take multiple shots of an interview occurring in a studio. Although it's not by any means necessary to use several cameras, it could give a more interesting and engaging viewing experience for the viewer.
  • External microphoneat the end of the day probably the most significant component to any podcast is the audio. For the best audio quality and most clear, crystal-clear audio using an external microphone is strongly recommended. External microphones are relatively simple to operate and can enhance your experience for your viewers.

Types of podcasts with video (and some killer examples)

Interview with 'In-Studio'

The 'in-studio' video podcast interview takes place inside an isolated room that is shared by two or more individuals. The studio used for the interview might be a professional production studio or, more commonly it is a DIY home studio.

Below, we'll see the way in which they utilized the in-studio audio podcast to help engage their audience in their own production of content.

Talking heads

One of the most common kinds of video podcasts in the present, especially due to our dependence on technology, is the  remote interview. Remote interviewing involves the host of the podcast (or hosts) conducting interviews with guests using video software for conferencing. The type of interview can be beneficial when hosts of podcasts as well as guests reside in different locations, as it enables a conversation to take place from the comfort of each participant's home. With the globe becoming increasingly distant, these types of podcasts have become more prevalent. Podcasts that are remote, permitting hosts to talk to those they would not otherwise converse with, have been a delight to see grow in the last few years.

Static image

Video podcasts that feature simply a static image is the least popular of the options. These podcasts are generally a basic podcast recording which is played on a sole image, or a single animated image, often including an image of the podcast or company in question. Although static video podcasts may help you reach new viewers (on Youtube, , and other platforms for video), this format doesn't promote engagement and attention like the alternatives listed here. They can nevertheless be an excellent entry point into the world of storytelling through visuals.

Footage + audio

This kind of video podcast includes spoken words that are set over visual footage whether live or animated. Often, these podcasts feature an image of the topic being debated with the other participants, starting from stock footage to animated clips.

Above, we observe that the StoryCorps podcast uses animated videos to demonstrate how the podcast host conducting an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts can be much like talks shows for large corporate audience. Imagine sales teams, account management teams, customer support teams, etc. As an example, Technical Proof is the weekly show hosted by the sales engineering team that talks about product releases technological implementations, as well as resources to support client-facing teams.

Internal video podcasts are an effective way of connecting with teams on a private and safe channel. So if you're looking for new ways to share knowledge, engage remote team members, or help build communities and strengthen your business image, then an internal video podcast could be great for your team.

How to create a video podcast: a step-by-step guide

The steps involved in how to make a video podcast are relatively simple after you've got your video podcast equipment as well as software and equipment in place. We will walk you through a five-step process to getting your video podcast online and running.

1. Select the type of video podcast you want to produce.

Selecting the type of format your podcast to use is based on what you want to accomplish and the audience you want to connect with. However, it is reassuring, that whichever you choose it's fairly simple to transition to a new format for your podcast at any moment.

2. Make or film the footage you'd like to share.

3. Edit the video and create a distinctive thumbnail.

4. Make sure you upload your own video.

Uploading your video to a hosting platform is the most important step towards getting your video podcast up and running on the internet However, it's only the beginning of the process when it comes to sharing and promoting your videos.

5. Share and promote your videos.

Successful video creators recognize that their path to digital success does not end with upload. To maximize the exposure of your podcast, creators of content must make use of social media to boost their reach on various platforms. Allows users to effortlessly share their uploaded content across the social media networks -- even including an easy-to-create video template to launch a forthcoming episode! Take a look below:

Are you ready to take your game to the next level? Take your video podcast live

Lights, camera, podcast!

If you've always dreamed of launching their own podcast Why are you putting off the idea? With the knowledge, the tools, and a topic that you're passionate about making a stunning video podcast is definitely at hand.