How To Launch an Online Course in 2022
For a huge success of the online course you've created, launching your course in the right way is vital. In this guide, we'll provide the most important list of online courses' launch requirements to ensure you can get it done right the first time.
How Do You Plan A Course Launch?
There's a choice to make--launch your course solo or join forces together with a partner to start your venture in joint venture. Joint ventures require some good business connections as well as key relationships, so if you would like to begin your journey quickly, consider a solo mission.
For planning your course's launch divide your effort in two phases that are distinct: pre-launch (we'll call this phase one) and launch (phase two).
Phase 1: Pre-launch
This phase can be just a couple of weeks or few months, depending the size of your launch is. It is the time to build your course's audience and find all you can about your audience.
Establish your target audience
In order to determine your course's intended group, join online social networks to interact with the audience you want to promote your course. Becoming a trusted community member can be a fantastic method to build relationships and build a community of advocates for your content. In addition, experiment with social media ads to build awareness for your brand and your courses. If you're a fan of podcasts, reach out to creators to participate in podcasts to increase your followership.
The people you meet on social media and forums for industry are ideal potential candidates to test your course. Make a schedule for your course and offer them the course at a significant discount to get in-depth feedback on the course. This helps you comprehend the usage of your course and adjust the course's content prior to the launch.
The most important tasks are:
- Find out how much your prospective public already is aware of the subject of your class.
- Pinpoint the knowledge gaps that your course's material will help fill.
- Find out your target market's issues and determine how to pitch your course as the answer to their problems.
- Discover the type of content that your viewers are looking for on social media platforms.
- Conduct competitor research and find out what is happening in the market and where your course will fit.
Reach out to your target public
Reaching out to your audience means doing all you can to make it possible to raise your course's awareness and generate excitement about the course. This way, when your course launches, you'll have a warm group of people waiting to register.
Write plenty of blogs about your online course so that your students have some idea about what to expect. The benefit of blogs is they will quickly boost your visibility in organic searches and possibly drive more people to your course's sales page. In that regard...
Create a course sales page
There must be a place where your customers can join your courses - a sales page can be that page.
The sales page for your course should identify who your class is intended for, as well as clearly explain why the course will solve the problem. Explain the specific results and outcomes that participants can anticipate to be able to achieve. Incorporate your course's outline and any previous testimonials or social proof to demonstrate your authority and industry trustworthiness.
Phase 2 2. Launch
In this tutorial we'll examine a five-day launch but the length of your campaign could be shorter or more.
Day 1
There's plenty of things to do during day one of the course's launch.
- Write a blog post that announces your event Keep it brief and succinct to emphasize the benefits of your course and its main features, together with reviews and social proof when you can.
- Make a welcome email to your list of marketing contacts Send your email list's instructions to your course's sales page with an attention-grabbing headline and a clear call to action.
- Announce your launch via social media Create visuals to promote your course launch for diverse social media platforms (you'll have a head start with this as part of the research phase was about finding out the type of content is popular with your target audience).
- Create a social media online launch - use Facebook Live or Instagram (or both!) to run a live virtual event. This is the time to announce your course's to the world and talk about why your audience is encouraged to join it immediately.
Day 2
Make your own Email marketing campaign Day 2 now is the time to roll out your marketing email sequence. This is a drip-feed method that will send targeted messages to your email list through the remainder of your launch. The right email sequence will build anticipation, trust, and the urgency of signing up to your course.
The primary focus of this email is on the reasons you developed the course and who would benefit from it, and a course includes an the course's overview.
Create a course-inspired webcast
Webinars are a great way to generate interest in the online course as well as let your students understand the way it functions. Like your marketing emails, use the webinar as a way to tell your personal story as well as highlight course benefits. Live reviews can be extremely valuable. For example, if there are students from a previous course, include them on your webinar and discuss how the course has helped them, and also what they learned from you.
Day 3
The third day is focused on increasing your course's social proof status in order to get more students to sign up for the course.
Social media and social proof
Join social media sites and post previous quotes from happy students, and point your followers to case studies. These tactics work to persuade people to sign up for the course even if they're not sure. When you're at it be sure to share an image of your webcast from yesterday's webinar on social media.
Create a follow-up launch email
The second email should be sent in your email marketing sequence. This should contain at least as many instances as you can of happy previous course students as well as testimonials. Include a link to a webinar in order for people who are in your mailing list to watch the webinar replay.
Day 4
Create a 3rd course launch email
The third and final email of the sequence of your marketing emails is sent today. The email you send out must target your reader's conscious and unconscious objections. Make this email with the format of FAQs to answer any lingering doubt your audience may have about enrolling in your class.
Answer the questions with answers such as:
- How long do students have to pay for the course?
- How long will the students be granted access to the course?
- Do you have payment plans available?
- Does the company offer a money-back assurance?
- Will all the course content be accessible upon signing-up?
- Who is this course right for?
- What is the time duration? course take to complete?
Run a live Q&A
The time has come to live! Make sure you are out in front of your target audience and make them feel welcome to begin your online course. The live Q&A is going to follow a similar format to your FAQs emails Therefore, you must take time to assure your customers that enrolling for your course is the right decision to make.
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Day 5
The launch of your course is closing in on you now is the time to announce the last announcement.
Make a final launch email
This email acts as the last opportunity for your customers to join. Make sure to include a course overview with a few reviews, any final discount on the launch, as well as an explicit call to action.
The final social media marketing
Remind your customers to sign up for your email marketing with a final campaign on the social media channels. It should contain final discount offers and show that this is your last chance for customers to avail your exclusive registration offer for your course.
Post-course Introduction
Once you've launched your program, now is not time to make the course lightly. This helps you to give your students excellent customer service throughout their course progression.
Online Course Checklist for Launch
Now you have a tried and tested approach to launch the online courses. For a final overview, you can find below the online course launch checklist with a summary of the following:
- Determine if you'll begin the course on your own, or as part of a joint venture.
- Establish your target audience and the issues they face.
- Conduct a thorough market analysis of competitors.
- Establish a rapport with your intended group by joining their the social media networks of your choice.
- Build and expand your list of email marketing.
- Blog posts on your upcoming course.
- Create a sales page for your course.
- Make a set of specific email marketing campaigns to promote your course online.
- Start day one with launch-related activities such as email, blogging postings on social media, live launch event.
- Begin your course by launching your email marketing sequence.
- Make a webinar course ( enterprise video conferencing facilitates this).
- You can send the second course's launch email.
- Post social proof of the webinar and follow-up instructions on social media.
- Send your third course launch email.
- Run a live Q&A.
- Make sure you send your course's final launch by email.
- Final social media marketing.