How to embed videos on your website (from Wordpress to Wix) |
At this point, we're all probably familiar with the potential of video in marketingin particular when it comes to eCommerce sites. What you might not know, however, is how to get video onto your website in a manner which extends the average duration of your site, boosting conversions in the process.
If that's true for you, then you've come to the right spot. This article has all the answers you'll need for learning how to embed video on your site. Let's dig in.
Why do you embed videos?
Google Analytics data shows that customers who convert experience more than 10 times the average session duration. The longer they stay on your site and the more chance your site has of making an offer.
That means you should strive to keep your visitors engaged on your website (and interested) to the maximum extent feasible. Adding video to your site is an excellent way to improve your average session duration -- as well as boost your conversion rate as well. In one instance, Marketing expert Blake Aylott observed a 100 percentage increase in page time after adding a single video to a client's homepage.
In addition, people who see product videos are anywhere from 64-85% more likely to make a purchase. Embedding video to your site is a must in terms of increasing conversion rates.
Embedding videos vs hyperlinking or uploading videos
POV: after realizing how transformative video can be to your site's analytics You're now ready to include videos to your website. Three options are available:
- The video can be uploaded directly onto your website
- Click here to go to the video
- embed the video
So, how do you choose which option to choose? The video you upload directly could make your site slower. We all know how website speed can affect your bounce rate -- you don't want to do this.
When you link videos viewers must leave your site to watch the video in a new tab. It diverts them away from your website and negates the purpose of using video to increase site duration.
It's true that embedding is the ideal option for both. *cue Hannah Montana theme song* If you embed a video, the player appears on your website like it was posted, however there's no need to worry about slowing your website because it's located elsewhere (like in the case of). This is the ideal option to bring users to your site and keep them there.
The benefits don't stop there However, there are many more benefits. Below are some more reasons to embed video on your website:
- SEO. Embedding video provides you with the chance to enhance your video title, description and the transcription.
- Storage and bandwidth limitations. Because your video is hosted elsewhere it doesn't need to worry about it eating up your site's bandwidth and storage.
- Video quality. When you host your videos on platforms like YouTube, each video is designed to give an optimal viewing experience depending on the Internet connection.
How can I embed videos?
Learning about how you can embed video is a breeze. All you have to complete is to follow the directions in the following article and you'll be ready to embed your first video. To make it easier, check out the video tutorial below to familiarize yourself with the process.
Step by stepon how do you embed your YouTube video?
- Click embed to share or embed
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Copy and paste embed code on your website
Then, click the embed button and paste the generated code on your website.
- For social, embed the videos directly from
If you're directly embedding your video on any social media site then you may use buttons for social media as a shortcut for embedding videos on your preferred platforms. Remember to copy/paste the updated embed code for the embed code to be effective.
- Customize your video player
Prior to embedding your video ensure that you have customized the video player you are using by pressing "Player" on the right side of your video webpage. This will allow you to control the version of the video your site's audience views
To access them, just navigate to the "Embed" area of your video settings. There, you are able to customize the embedded player and build a pre-set for your convenience. After that, press the "Embed Code" button located in the upper right corner and then copy/paste into the desired location.
How can I embed a YouTube video
When learning how to embed videos from YouTube Begin by going towards the YouTube play page. Then, click the Share button and then click Embed. All you have to do is copy and embed the code.
If you want to customize an embedded YouTube video, it is possible to modify the player controls that display/cover the video or have your video begin at a specific time code. To further customize the video, you may include autoplay, color, looping, as well as other parameters in the iframe embed.
How do I embed the video on Facebook? Facebook video
Embedding an Facebook video is incredibly easy. When you see a video that you would like to upload, the only thing you have to do is click the three dots located in the top left hand corner and press "Embed".
You may also incorporate the whole post using the checkbox. This allows you to add the video to your website, as well as the appropriate caption.
How to add video content to a Shopify website
The first step to uploading a video on the Shopify website is to copy the embed code of your video. This can be done on any website the video comes from (like , YouTube, Facebook, etc. ).
Then, sign into your Shopify admin dashboard and navigate to the page you want the video to live on.
Once you're on the right page, click on the rich text editor and select the video icon on the toolbar. The window will appear, that allows you to paste your embed code. Once you've pasted the code, click "Insert video" and then click "Done!"
Add video directly to Shopify by using
Shopify has a partnership with Shopify that makes it simpler to include videos to your website. When you're building a page for your Shopify site, you can take the URL for the video you want to embed and paste it directly into the page builders. Simply pasting the link will instantly embed the video onto the page.
How to embed a video within WordPress
In terms of embedding videos into WordPress there are three options: use the embed codes, copy and paste your URL or use a plug-in for a specific video-sharing platform
Option 1: Apply the embed code
Use the embed code if you wish to alter the video display or if the video you're hosting is in a WordPress-compatible platform. automatic embed feature doesn't support.
For embedding the code into your WordPress site, go to the Text editor to edit the HTML of your page.
Find the spot within your HTML that you wish the video to be placed and leave your cursor there. Copy your embed code then copy it and paste it into the appropriate spot. Press Publish to save your work and check the preview of your page to ensure that your video is live and in the right spot in your web page.
Option 2: Copy/Paste
In the event that you're using a video hosting platform like , you don't need to enter the embed code in full. All you need to copy the embedding URL, and then paste it into your Visual editor in WordPressNo programming is required!
Option 3: Video platform plug-in
WordPress allows customers to install plug-ins directly into the platform which make embedding videos much easier. The options available are YouTube and Dailymotion.
How do you upload a video Wix website
Learning how to embed videos on Wix websites Wix website follows the same procedure as similar to WordPress. If your video platform is compatible with Wix and you have the option to embed your video's URL. In other cases, you'll need to use your video's embed code.
Option 1: Apply the Embed Code
Begin by copying the video's embed code. Next, open up the Wix Editor and click "More" to find the HTML iframe. Insert your embed code in the frame, then click "Save" then the video will be active.
Option 2. Copy/Paste
To copy and paste start your Wix Editor, press the "+" icon and choose "Video." After that, choose your video hosting platform, under "Single Videos Player." After that, you can click "Change video" and copy your video's URL. You can customize your controls and playback by adjusting the toggles and you can add your own description to the "What's in the video?" field.
Wix makes it easy to change the placement and size of your video. All you need do is drag and drop. You must ensure that you press "Save" prior to exiting the editor.
How to embed a video on Squarespace
Adding a video to Squarespace uses a procedure that is like the other platforms. It is possible to embed a code or URL.
Start by opening the web builder and then adding a block which supports video. Next, either copy and paste the URL or click the embed icon to paste the embed code.
The options for customization on Squarespace are limited. You can edit the title and description of the video as well as create your own thumbnail by unchecking the "Use Thumbnail" circle. When you're employing the embed code option, you can take advantage of the advanced display settings that are provided by your host and set autoplay to on.
Types of videos to put on your website
Having a diverse range of videos that are embedded into your website and social platforms can help you effectively increase customer interaction. Here are some examples of the different types of videos that you can make with the intent to embed into your business's website.
Company and 'about us' videos
Product explainer videos
Distributing product explainer videos, films that walk the user through the directions for and/or details about the product are a vital part of any digital marketing strategy. Succinct and informative, video explanations of products allow customers to grasp the essential information of your service or product in an easy way.
FAQ videos
FAQ videos are designed to answer questions customers might ask about your product or service and seek to provide immediate solutions. Creating a FAQ video is an innovative way of engaging with your target audience and increase confidence in your company's reputation.
Testimonials and case studies
A video that features customer reviews or experiences regarding your company is a great marketing tool to engage consumers. Consider this approach right now using one of our amazing testimonial templates.
Event trailer videos
Have an exciting webinar you'd like to share? Are you speaking at a conference that you'd like your customers or coworkers to be aware of? Make an event trailer video to make your audience enthusiastic about your event
Time to start the process of
Embedding video on your site is easy once you know the best practices that are specific to the platform that you're working with. Making sure to incorporate a few videos onto your site can draw visitors to your website and keep them there, improving chances of them making a purchase.
Now that you understand how to embed video on your site (and the nuts and bolts of embedding video to other popular platforms) now is the time that you begin creating professional videos!