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How to Design Your Blog Page to Get the Most Conversions

Aug 8, 2023

Reader Disclosure

Incorporating a blog into your website for members not only helps you attract many more members, but it could boost signups for new members.

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When you make a blog article on your site this gives your targeted audience another way to find your website's members in Google.

If you've not improved your blog's page to get higher conversion rates, the extra traffic may go into a waste.

To help you get the the most of the visitors to your site We'll show you in this blog article how you can design your blog page for maximum conversions.

How to Design a Highly Converting Blog Page

Are you involved with the field of content marketing by publishing informative posts on your blog that are aimed at your audience? But you're not seeing the increase in the number of new signups that you were hoping for?

It is likely that your blog could benefit from some improvements.

Following are a few tips for optimizing your blog's content to increase conversion.

Ensure Your Website Has a reputable design

It's crucial to ensure that your blog and membership website overall -- has a professional and trustworthy style.

It's good to know that this doesn't need to be boring or corporate. And depending on the content of your membership website, you can have some enjoyment with the design.

As an example, if your website is focused on training your customers to excel at their favorite extreme sports, a bold and stylized style could be the best choice.

If your website gives career advice for aspiring lawyers, it might be necessary be able to reduce the volume a small amount.

Whatever the case the membership website as well as its blog must be designed with a professional style that gives them a credible look. Make sure your website appears to be an appropriate place for handing the payment information in exchange for access to your content.

As your website starts appearing more professional, you should find that the majority of visitors to your site are prepared to sign up to become members.

Create A Separate Landing Page

Create a Landing Page

A blog page is great to attract new customers by increasing the visibility of your site in Google, as well as giving your existing audience material to share via social networks.

But, it may not be the most efficient method of conversion for your membership company.

In the end, the main purpose of a blog page is to present your blog's content in a format that is easy to read and not to sell memberships.

With that in mind you can create a landing page for your site which you can direct your readers of your blog could assist you in getting higher conversion rates.

The majority of landing pages consist of content created to serve the intention of driving sales or leads. So in this case your landing page should concentrate on explaining the reason how visitors can sign-up and join your membership program.

To boost conversion rates, these pages often are free of distracting or unneeded options, for example, links to other content within your website. All to take is to register or click the return button.

A few WordPress themes include templates for landing pages, which means you may already have an easy way of adding one to your site.

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For example, you could make a landing page which presents different offers or content for visitors according to the level of membership.

If someone is a free member you might get an offer for a free upgrade to a premium member.

If the person is not already a member of the site it is possible that they will be shown the testimonials of members, exclusive previews of content and other incentives for joining.

Utilizing the Beaver Builder add-on in this way not makes for an extremely focused landing page. It also ensures a cohesive and engaging user experience that will significantly increase the conversion rate of your site.

When you tailor the content and offers to individual customers' preferences and needs it creates a more convincing and efficient path to conversion, turning curious guests into avid members.

Or, if you'd prefer a simple landing page, there are no-cost or premium software available that can help you launch professional-looking pages with relative ease.

Whatever approach you pick for adding a landing pages on your site, creating one that you can direct visitors to from your blog should improve the conversion rate.

Do not be afraid to ask questions For Help

Although some visitors to your blog's page may register and join without prompting, many users will need some gently nudges to the proper direction. A few may even require to be told what to do next after arriving at your site and reading an article.

Therefore that you must incorporate calls to action on your blog and throughout your site. Depending on your preferences, and what works best with the people you are targeting Calls to action can come in the form of small text links, or important buttons and banners.

Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but in the event that it does not an application like Ultimate Blocks can help.

Display eye-catching buttons in your blog post and at the end of articles which take the reader to landing pages or a the registration page for your membership website. This will ensure that readers are able to easily perform actions that are in accordance with your goals.

Provide Your Visitors With Several Different Options

While the goal of your blog page might result in more users to sign up for your membership website However, not all your visitors will be ready to join right away. There are some who suggests that the average user will visit a site multiple times before making a purchase.

To avoid losing those prospects for good, it's well worth putting something in place that lets you stay in contact with them until they're ready to join.

A way to accomplish this is to give your visitors the chance to join your email newsletter instead of registering as a member then and there.

So, while it might be great to convert all of your visitors into members, giving those visitors the possibility of an additional action lets you be proactive and cultivate your prospects more efficiently.

Final thoughts

Perhaps, now you have some suggestions to create a high-converting blog page to promote your membership website.

Making sure that your membership and blog site has a professional design is a key first step in the growth of your company.

Then you might want to look into creating a converting landing page you can direct visitors to your blog.

Being proactive and asking -and even tellingreaders what actions to take next can help to increase conversions as well.

Keep in mind that some guests, particularly first-time visitors, won't be ready to register this moment. However, they may have the opportunity later on. Creating an email list that these potential members can join will allow you to stay in contact with those who are interested until they're in the position to join.

 What will you do to design your blog page for ultimate results? We'd love to hear from you by leaving a comment below.