How to design winning product Pages for Fast Growth

The majority of stores online and eCommerce sites the pages that you sell products are your sales pages. They are the pages that convert your customers from prospective buyers into real paying customers.

Excellent product pages ensure that your items look like, sound, and even feel like something shoppers want to buy. They make it easier to decide to place an order.

In this post we'll show you some fantastic designs, discover how to design the most effective product pages, and see how a few improvements can improve your sales and profits.

The goal of pages for products

The pages on your product must offer everything needed to convince buyers to buy from you and to go elsewhere.

A good product page can do four things. They:

• Inform: Online shoppers need details that answer their questions and shows whether your product will meet requirements or address their problems.
• Delight:Customers want to be delighted by the promises your product can make.
• Relax: Shoppers want to be reassured that they're buying an item of top quality by a firm that promises to treat them well.
• Simply:Shoppers need to be competent to justify their purchases, either within their mind, or for anyone else that might have an view.

We'll examine how we can create products pages, and what are the most important components to provide a superior online shopping experience that results in five-star reviews and repeat customers.

Twelve essential elements for an effective product page design

1. Images of products in high-quality

In a brick-and-mortar store, customers can pick up an item, go through the instructions or ingredient list, look at the packaging, and then compare it to nearby products. When you have an online store the product must be the same experience as the buying experience in a brick-and-mortar store.

And that begins with high-quality photos of your items.

In the case of clothing, it's better to display the wearer, with images of different dimensions if you can and appropriate. When it comes to other merchandise, you should take multiple product photos at different angles, and allow customers to choose different views.

Marey.com is an internet retailer that sells a wide range of water heaters, as well as other technology as well as equipment. Their pages on products let potential customers to see each item in a variety of angles, look at it up close, and examine specifications, features as well as other information about the product.

Making great photos requires time and commitment. It requires good lighting and a suitable setting an idea of how you will shoot each product as well as a high-quality camera.

2. Write compelling product descriptions

The most effective product descriptions do not just talk about details and characteristics about the item. It's not just a matter of repeating what's written on the label.

The most effective descriptions are the ones that let the consumer feel and perceive the benefits from owning or eating an item. How will it make them feel? How will it simplify their lives or more simple? According to the old saying, you shouldn't purchase an instrument because you need the drill. A drill you purchase is bought to make a hole.

Be focused on the benefits not just the features.

So it's about benefits, not attributes. Benefits refer to results. What will the outcome be for someone who purchases a specific item? That is why your descriptions must focus on your value proposition.

For example, 'wrinkle-free' clothing is a feature. What is the reason we should care?

As wrinkle-free clothing is more attractive it makes an impression when you go in a relationship, a job interview, at parties, or in school. Additionally, it reduces the requirement to iron, reducing time and hassle, freeing the time for doing things that you love. Just listing "wrinkle-free" as an option, but saying nothing about it will not impress the majority of consumers.

Be particular

Descriptions of the product can help remove any doubts. Be aware that the pages must be able to support the purchase and reassure the buyer. The doubts are caused by objections.

What makes your potential customers be reluctant to purchase an item, other than the price? The descriptions you provide must address the objections.

Be succinct

What does this all mean? Does it mean that you need to write lengthy product descriptions?

Not necessarily. When you do it well it is easy to rewrite your features as benefits or benefits, and then you can squeeze many of the most persuasive details into the same bullet points.

The Roadie 2 is one of the top page templates for products. The page is packed with info on one page. However, the most important reason is its short, easy to read and is at the top of the list, "Makes Tuning Easier & More Speedy."

Later on the page, it lists technical features and features, however each one is supported by more details that explain what the advantages of this technology are. One example is "OLED Screen with Built-In User Interface."

Directly below that line? "For an easy choice of instruments and tunings. It is completely unnoticeable when turned off. But it is lit up with a stunning glow when you turn Roadie on."

The page does a brilliant job of listing details and quickly explaining the reason why they are important without wasting space or irrelevant details.

3. Use product videos that make items more real

At their peak, informationmercials frequently resulted into millions of dollars in sales due to the effectiveness of product demos. The amazing blade that cut through tomatoes right after you observed it slice through a T-bone steak - with the bone in it just to convince you that you absolutely had to have the knife.

If your products are suited for demonstration, go beyond photos and insert video clips of your products on your website. It's not as difficult than you'd think and the payoff is worth it.

4. Incorporate product information that consumers want to have

Every product page needs some factual information to go with it. What size is the best fit? Will the component work well with other components I have? What measurements are they? What is the composition of the ingredients?

If you're buying a product, be sure to provide all information needed by customers in order to make sure that they are purchasing the right item. In the end, this can mean fewer queries to sales reps and a decrease in return rates and more satisfied clients.

In this case, DVO Suspension sells a assortment of bicycle shocks and similar equipment. This product page contains detailed specifications riders need to be aware of to make sure that this item is compatible with their bike. If not it, then the site also suggests other shocks that shoppers can look into.

5. Price of the product and stock levels

One of the worst parts about online shopping happens when you must search for a price, and that's the easiest detail to incorporate into a product page. However, with the many other content your site visitors are likely to see, it is essential to create the page such that the cost is hard to overlook.

The large text, the various shades, fonts with different colors, and repetition are some options you could make use of to ensure that there is no confusion about cost.

If your stock is low or you're out of a product, you need to include the information on the website so that people aren't tempted to buy the item only to find out they have to wait for months or weeks to receive the item to be replenished.

NWHOLMnRKMKwIo

For example, Offerman Woodshop creates custom wooden furniture, in addition to other things. This page features two of their tables, and the prices are listed, making them impossible to ignore. At the time of this post, one of their tables also had the "sold out" graphic included in the product photo, telling potential customers interested in that table that they'll have to wait until they can purchase it.

6. Use a product configurator, where applicable.

In this case, Cocktail Crate lets shoppers pick any three mixers that they want to buy in a package. The product page guides the buyer through each option until they have completed their 3-pack.

7. Include social proof

Reviews and testimonials remain extremely effective for achieving the third objective of a product page - reassure the buyer that they're receiving a great deal and are working with a trusted company. This is why social testimonials are so efficient and essential.

When it comes to a page for a product reviews from customers as well as social proof may come in many types. They are particularly useful as they dispel doubts that the testimonial was created by a bot or an AI device.

You can also incorporate star reviews on your pages, and other generated by social media users like images of rave reviews, or photos of customers using or using your products.

Woof and Wiggle excels at of highlighting genuine customer reviews using five-star icons andfurther confirmation from reviews in well-known media outlets. It's a powerful, pungent creation of proof.

Do you know how to overcome that?

8. Feature incentives to close the sale

Keep in mind that the purpose of a well-designed product detail page is to sell the item. The descriptions and the product's details are important, but so does price. In some cases, shoppers require an extra push to step over the line to place an order.

If you're planning to take advantage of promotions for sales like packages, free shipping, coupons, discounts for first-time customers, discounted prices for bulk purchases, buy-one-get-one deals, or any other special offers, be sure to include them prominently on the website for the product.

This product page offering bracelets since April Soderstrom has a note at the end telling customers that they will save 15% for purchases of more than $200 as well as coupons.

9. Make sure to include product suggestions

Premier Guitar, for example provides an array of related products in the lower part of their pages of products.

The purpose of product suggestions is to help shoppers find what they're looking for in the event that the product they're exploring doesn't meet their needs.

Another option is to enhance the items that someone already bought with related products that could go to it, like the hat that is paired with a shirt, or an additional flavor of the same food thing.

10. Add-ons to the product, such as gift wrap

Many times, it's the tiny extras, personalization and touches which make the purchase for your customers, especially when the item is intended to be a present. Offering them the choice to personalize their message, add gift wrapping, and include other unique features with their purchase makes it much more likely for them to buy from your online store.

Customers can also be provided with an option to select the colors they want using a selection of product photos as well as alter the pricing according to their choice.

This is an example of a product page that comes from Rosery Flower Shop offering add-ons for one of their gift sets. Notice how each add-on item includes a price so there's no confusion and unexpected costs.

11. Provide customer assistance, such as live chat

Some customers may have simple queries that need to be addressed immediately. Live chat can be a quick and easy solution for your customers. If your website's traffic has enough volume to justify using this option, it's an excellent addition to a product page that will allow you to close more revenue.

You can also include phone and email support, and it can also be displayed on the product page.

It's essential to place these details on the page as well as on the checkout page, because when people have a need to get a question answered before adding an item to their cart and then they don't get to the checkout page initially with.

12. Include FAQs for more complicated products

If your customer service team is constantly being asked similar questions regarding the product, it could be beneficial to respond directly on the product page.

A FAQ page may not be the most effective approach since some individuals don't even think of looking for one and there's a good chance that queries about specific products would be addressed there.

Therefore, if it's you think the item is suitable for your needs and if it will help your customers, answer frequently asked questions regarding a particular item right on the product page.

How do you create product pages by using

Once you've decided what you should include on your pages for products, you're ready to design pages with .

1. Incorporate product information into your WordPress dashboard

To create a new product, log into your website then go to Products - Add New. Then, you will be able to open an empty product page on which you'll be able to enter the details of that product. Let's look at the possibilities in this section one by one.

Include the title of your product and long description

On the upper left-hand side on the screen, you'll see an unfilled field that you can use to write your product title. When possible, make it simple and concise.

Below the title, there's a large, blank text box that allows you to fill in a lot of details as well as information. The text appears beneath the relevant details about the product, and you'll want to include all the "extras" there for customers who want to learn even more. It is also possible to break up any long bodies of information with bullets for a more easy to understand.

Select the type of product you want to purchase and set your prices

Below the description is an Product Data box. In the middle of this box, there's an option for the product's type.

In default, you have the option to choose between:

• Simple product (an item that has no options)
• Grouped product (a product that is part of an assortment)
• External/affiliate products (an item that's advertised on your website but is sold elsewhere)
• Variable product (an item with choices in terms of size, color or even the shape)

There are also boxes to see if you can download or virtual products. Virtual products aren't shipped to buyers, and comprise items such as services. Products that can be downloaded aren't delivered however they they are provided via digital download to customers, like photographs and PDFs.

In the regular Price box, enter the amount of money you want to charge for your item. You can also create a sale price in case the product is on sale, and click Scheduleto create a start and finish date for the sale.

Determine your inventory levels, and provide shipping information

Go to on the Inventory tab to the left. There are settings for the product SKU and inventory levels. Also, you can set minimum stock thresholds, set backorders, and more.

Go to the shipping tab. In accordance with how your the shipping setup, you can add the dimensions, weight and the class of shipping for the product.

Add upsells and cross-sells

As we mentioned earlier This is an excellent way to increase sales as well as provide a superior user experience for your shoppers. Go to the Linked Products tab to get going.

You can then choose upsells (items which are upgrades to the one you have) as well as cross-sells (items that have a similarity or go with the current item). You can select these according to the product you are selling that gives you complete control over the products your customers will see.

Attributes provide a fantastic approach to organize products and add information about every one of them, which helps enhance the shopping experience online.

Lambright Flooring, an online provider of wood flooring, adds attributes for information including wood color, thickness, width and many more.

In addition to filtering customers by these attributes on the archive pages, but they also have the ability to view all the information at a glance from the page of the product.

Write a short product description

Scroll to the bottom of the page to view the Product Description box. The information is placed next to the images. It should be concise and to-the-point since you're not given a lot of room to play with.

Include your most important product information here, keeping an eye on the advice that we gave earlier. Then, discuss the major features of your product, as well as any other information essential for buyers to understand to complete the buying process. In addition, you should include additional details and data in the long description of the product.

Add product images

On the right-hand side to the left of this page you'll see an option to Set product image. This is where you'll place your main product image which will appear as the biggest image on your product page. The image will also be displayed on archive pages for that item, so ensure that the image is representative of your product.

The Gallery selection for Product is where you'll add additional images to your site viewers can look through. Here you are able to add a variety of angles, sizes as well as colors. for the item.

Choose product categories and tags

You can use product categories and tags to organize your inventory, making life easy for your clients. Subcategories and categories are the most common way that you'll be able to arrange your items.

You could, for example include a category for T-shirts, including subcategories that cater to adults, children, and infants.

You can also use tags to organize your items, however there's no option to build hierarchies. If you sell graphic tees You might also have tags like "cats," "superheroes," and "vintage."

When you're pleased with your product, click "Publish" to upload it to your website!

Modify the template of the product page

If you're using a block-based theme You can alter the template for your product pages with blocks. It's a quick method of making changes to all of your product pages simultaneously without needing to edit any code.

In the WordPress dashboard, select Edit - Appearance, then click Templates. Select the Single Product template.

The default template has the single product block. It shows all the information for the item, including the title, descriptions pictures, reviews, related products, etc. But you can add more blocks to the page to create a truly custom, visually appealing design layout for your product.

For example, you might consider adding to your Instagram feed to serve as a social proof tool, displaying satisfied customers who have purchased your product. You might want to incorporate the store's shipping policy that you could change across your entire store. Or maybe you want to add a grid of your top selling products at lower right of every page.

To do so, press the +icon located at the top left to open the Block Inserter. Choose the block you'd like to insert and then drag it over the Single Product block.

In this instance there's a hand-picked Products block. Click on the block to open the Settings panel that is located on the right side. You can modify how the block looks and operates. In this case, you can make changes to the quantity of items displayed as well as the information that is visible, the order they display within, and so on.

When you're done, hit the blue Savebutton at the top right. You'll be able to see your changes reflected across every page of your products.

Install and set up all extensions that are required.

There are a variety of extensions you can utilize to tailor your products pages. A few of these have already been discussed in this post. Here are just a few examples:

The only thing you have for is to install the plugin that you'd want to download via the Marketplace Then, go to Plugins - Add New within the WordPress dashboard. After that, you can click the Upload Plugin buttonat the top, and then add the extension file that you downloaded. After that, turn on your new tool.

Each extension comes with documentation which explains how to set up and then use the extension. And if you have any questions, you can reach out to support.

How do you get your page's product information seen

Getting your product pages seen by the right people is a goal of the process of search SEO (SEO). Though a lot of your website traffic may first arrive on your website's homepage or blog postings, some of the highest-value visits generated by your likely customers should be directed to your website's product pages.

These are the most important aspects of SEO which you could work on:

• Keywords on the page of your product copy
• Headlines and subheadings
• Images
• URLs
• Speed of the site

We'll discuss each briefly, and we'll include additional resources for certain topics.

Keywords

Keywords are words your intended audience will use when looking for products they can purchase. If you conduct some study on the way that customers search and the terms they're using to search, you will be able to determine what kinds of phrases to include on your product pages.

Once you've determined that you want to include keywords, make sure you incorporate them into your page descriptions. It doesn't mean that you have to try to force them into every word however, you must be mindful of opportunities for you to prove to search engines that your page contains information related to that keyword phrase.

Headlines and subheadings

Search engines such as Google and Bing focus on headings and subheadings as they tend to show what content the site is focusing on.

Be aware of how you structure headings and be sure to incorporate keywords whenever possible.

Avoid large chunks of text and also the use of too many paragraphs in one row. Separate them into subheadings. It is recommended to do this for two reasons. The first is that it benefits the readers, since it helps them comprehend your text. Second, search engines look for the keywords within subheadings.

Images

Images of products can aid in the ranking of your website? Absolutely! Images contain metadata related to their metadata. The metadata is what search engines consider when determining the topic and quality of your pages.

This may also lead to the images appearing in search results for images on websites such as Google, which can then create visitors.

URLs

As with headlines and subheadings the URLs of your product pages are another extremely important area to add keywords.

Some tips for how to write URLs for products:

• Do not make them too long - a focused URL is better. Anything more than 10-12 words is stretching it.
• Beware of filler words such as a, to, and the like - use phrases that make sense for the product page. URLs are not the place for complete sentences.
• Put your primary keywords first in the URL if it is possible.
• Separate the words using dashes.
• You don't have to fret about capitalization.
• Make sure not to utilize URLs that you've previously used or have used before, and don't make them identical, neither.

Site speed

One of the first places to start is optimizing your images, because overstuffed images are among the most common causes of slow web sites. When it comes to online shops it's a major issue, as products pages usually include a number of pictures.

Jetpack offers a variety of effective performance tools, including a free CDN. The Jetpack Boost plugin takes care of key performance optimizations such as lazy loading images, optimizing CSS as well as deferring unnecessary JavaScript.

Attract traffic using other means

The ability to attract natural traffic and can attract paid traffic. Optimizing your search engine to lead to higher ranking means that your website will appear naturally in more searches. This, in turn, leads to organic traffic. Every click is completely free but it takes some time and effort to reach the top rankings for important keywords.

Pay-per-click is fast and is charged. What's the difference? Let's take a closer look.

Paid traffic

It's also a great option to test if the traffic that comes from specific terms will lead to actual sales. If it does, you'll be able to justifiably justify the cost and long-term effort required to target that term to rank organically.

Organic traffic

Social media can be extremely effective and is a great way to nurture and convert to a faithful audience. If you have the time, you can make use of it to attract more warm traffic the target market for your online shop.

Direct mail

If you serve a local area, you can distribute postcards that will draw those living in the area to your ecommerce store. This method can be highly efficient as it eliminates internet-based distractions competing to grab people's focus.

It is also possible to utilize coupon mailers that continue to be effective in certain companies. Be aware that if you're sending anything via mail it's the intention for people to come to your website. So your marketing must be clear on how prospective customers can get in touch with your company, how they can find you, and how to purchase from your company.

Include your website in all print advertising - and not in tiny print in the bottom corner. Include your contact details. Create a targeted offer so you can track the effectiveness of the campaign.

Questions and answers about the creation of product pages

What is a product page?

A product page sells the product you want to purchase in an online store. It names the product and offers information to help buyers decide whether they want to purchase it. Customers can then add that item to their shopping carts and visit the checkout page to buy it.

What is the most important thing to include on the page of a product?

A page for a product should comprise the following information:

• A title that includes the name of the product
• A description of the product that contains the value proposition for that product
• Specifications and additional details that shoppers might need to know
• Product images
• Reviews from customers and other social testimonials for the product
• Related products that are recommended
• Pricing information
• Contact information, or live chat to provide customer support

How do I create a product page design?

There are a number of ways to structure product pages. There is a template for your product by default, and the themes you pick determines how your pages for products look.

For adding a new product you need to go to Products - Add Newin the menu on your WordPress dashboard. In there, you'll be able to complete all of the item details and then publish it on your site.

If you're using a block-based theme it is possible to alter the style of the page without needing to modify any code. Navigate to Edit - Appearancein your dashboard. Click the Templates tab,then choose the Single Producttemplate. After that, you are able to add and edit blocks in order to design a personalized product page.

Additionally, you can utilize extensions to alter your page layout. As an example, you could add videos, product-specific FAQs or customization options many more.

You'll find instructions for all of these strategies earlier in this blog post.

How do you write an online product page?

Learn about the features of your product, then utilize them to figure out the advantages it provides for customers. Your product's description should be based on advantages - what you want the customers will experience after purchasing the product.

In the next step, you should list all the information related to the product a customer might need to be aware of. Create high-quality pictures. Consider creating a product video also. Select a price. Create a headline that will promote the item and draw online visitors. Write detailed descriptions. Incorporate your value proposition. Gether social proof like testimonials. Then, build out your page.

What's the point of a web page about a product?

The goal of a product page is to market the item. Its objectives are to:

1. Offer shoppers the data they require in order to make an selection.
2. Create some emotional desire which speaks to their desires and needs.
3. Assist them in ensuring they're dealing with a an honest company, and they're getting a product of top quality.
4. Let them justify their purchase by providing compelling reasons for purchasing it.

How can I increase the quality of my page SEO?

Improving product page SEO happens over time as you make specific changes to the material. Begin by identifying a key phrase and then any secondary keyword. Include them in your headings and subheadings as well as URLs and your content, as appropriate. Create alt texts for your product images. Also, expand the written content, because having more content does generally do a better at attracting attention through search engines.