How to create the lead magnet to get absolutely free
Lead magnets can be a great method to increase your list of email subscribers. In exchange for someone signing to receive email from you, you provide them with a free article or document. Consider it an offer to give!
Another compelling reason to offer such a free download is to establish authority meaning you are the expert regarding the subject. Certain lead magnets show customers directly the solution to a problem, only for the potential customer to realize they should indeed hire the creator for the assistance they need.
We'll walk you through the steps to create a free downloadable lead magnet.
Do you prefer to watch rather than reading? No worries! Check out the video below to learn the steps involved in building the structure!
Step 1: Pick your lead magnet type
Begin by thinking about the type of lead magnet you would like to design. Some popular lead magnet options include:
A lengthy form of guide or an ebook. If you're skilled at writing or you have an audience who is drawn to long-form content These are two great choices.
A white document or paper. This is especially relevant in the event that you've got interesting internal data to share or have it gathered from other sources.
Templates or checklists. They don't require as much writing, but do require basic formatting abilities.
Industry specific lead magnet. For example, menu plans or recipes are often the top choices of creators in the health and fitness area.
If you're looking for a lead magnet template in this blog post, we'll offer a list of.
Step 2: Brainstorm your lead magnet topic
Once you've determined what kind of lead magnet you'd like to create, you'll need decide on the right topic. The topic you choose should be relevant enough that you can offer an email address but not sufficient to warrant a make a profit from the lead. Balance is everything!
Think of something that should be simple to make and utilizes your existing knowledge. It also doesn't hurt to do a quick Google search to make sure that the subject isn't extensively covered in a multitude of free-to-read articles so you don't waste your time producing content that requires an email address in order to read. If you are covering a area that you have covered before, think of ways to improve your lead magnet's quality and more engaging.
To illustrate our checklist suppose we're a knowledge entrepreneur who is an expert in outdoor activities. It is possible to provide a checklist for all the items one needs when planning a backpacking trip that spans multiple nights. excursion.
Step 3: Perform the necessary research
Step 4: Write your draft
When you've had your data compiled, you're ready to begin writing. Some people choose to start by creating an outline, while others prefer to write rough drafts on the sheet of paper. Your writing process is dependent on you, but in the end, you'll need to let the creativity go and improve it later on.
To create our checklist for example, we'll start with throwing all the possible ideas relevant to backpacking we have on the web page.

Step 5: Edit your lead magnet
Once you've completed your draft, you'll need to edit it. Go back and review the draft and determine if there's any opportunity to improve upon the draft. Perhaps you've added some fresh ideas, or maybe you cut out something that was more irrelevant. Ideally, you'll let another person edit your document on your behalf. However, if you're the only one be sure to edit your document after you've been able to sit down and let it sit.
For our checklist example Perhaps we'd like to incorporate some ideas that are new or
It should be more thorough. Also, we can add hyperlinks to recommended sports equipment, adding greater value since it keeps your reader from spending time on research.
Step 6. Check your work
When you've had your lead magnet drafted It's now time to proofread. Two tips to help you proofread it. Use a tool like Grammarly to help you catch mistakes in grammar and spelling (we employ it as well!). In the second step, read your copy out loud to ensure your ideas are presented in the manner you would like.
Another tip: consider proofreading before the start of the work day when your brain is refreshed and you've taken the time to remove yourself from the text.
Step 7: Design your lead magnet

If you choose to use any sort of free lead magnet creator tools, generators, or other tool be sure you go over their terms of service and that you're in compliance with what they allow.
If you want to create a checklist for your needs it is possible to build a table within Google Document. Google Document itself. After formatting it to your liking, click File, and then Download then choose PDF file. You now have the file that can be used as a lead-generating tool!
Remember, since the lead magnet is completely free, you don't need to stress about the design. It should be clean and readable. But your lead is coming to you with the details rather than the layout of the document.
Step 8: Distribute your lead magnet
Offer lead magnets in
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