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How To Create A Promo Video For Your Online Course

Jun 20, 2024

The approach that is the best for your program will depend on the content of your course along with your target viewers, but regardless of the person who would like to take part in your class There's a factor that can benefit the marketing plan, and that's the use of video marketing. Video marketing is one of the most effective methods of get in touch with people who are online.

If you're brand not a professional at videography, it could seem like a daunting task, but you don't have to worry! With the right tools, along with some assistance, it's possible to create videos that are in line with your goals and draw interest from the viewers that you wish to draw. We'll first take a look what video marketing actually is and why it's an effective technique.

     What is the purpose of advertising with video?

Video clips are utilized for marketing purposes. Videos can be utilized to market your company. That's it! It's super simple and efficient. It's extremely simple and powerful. Video promo is a form of video created to highlight a particular occasion, item for example, the event that you're hosting for sale, or in this case, online classes. A majority of promo videos are extremely brief (ours typically run around 15 seconds )) and are designed with only one purpose in mind to enroll the newest students for classes, to give an instance.

In truth, it's nothing novel to use videos in marketing. Video has been used for quite a while by a variety of people. One feature that makes the field of marketing stand out has nothing to do with new technology in videos; it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the popular social media sites which provide the best (relatively) innovative method for users to communicate ideas while staying connected. Since all the social media platforms are accessible through apps that are downloaded on tablets and mobile phones They are accessible to users at any time and at any location. Courses can stay in constant communication with your target group.

     What's changed in the world with social media? What are the best ways to market your videos?

Apart from revolutionizing ways people interact with each other The internet is revolutionizing how you interact with the members of the student body you're aiming to reach. In contrast to television and radio, it's not dead. Additionally, the number of viewers that video marketing using social media has the potential to reach is massive. Take this for instance:

     Are the benefits of video marketing worth more over the time and effort spent to produce it?

The straightforward answer is"yes. To get the full answer, let's look first at the reasons why your courses' target audience may be the ideal target audience for marketing videos.

  • When you make videos with high-quality video content, you'll create an emotional connection with your potential viewers. Videos are a great opportunity to promote brand features which are popular with the audience. The people who view your videos may think that they've gained a better understanding of the company, which is what they'd think had they take the same material in written format. This is crucial for any educational training course meant to broaden the reach of your company.
  • Video content is much more easy to comprehend than text. Since they present the reader with an image which they can be focused on, video marketing are able to convey information in an simple way which blends both the audio and visual elements that make the video unforgettable.
  • Video marketing can increase the chance that viewers will purchase the products being offered this means they'll be more likely to sign up for your online course.

Yet, as engaging your target viewers is the primary goal of advertising via video. it is crucial to examine the specifics of marketing with video in order to determine which method is most effective for getting them to engage. In the end, at the end of the day you can't build an emotional connection with those who aren't viewing your content. Here are some ways to bring value to your marketing campaign through making the video content available to a greater number of users:

  • People love sharing the video content they love on social media. Videos can be a great method to spread the word. If you're able to produce video content that's beneficial to the people you want to reach, they'll more likely be inclined to share your video content with close friends and family and also to professional networking sites. In addition, they'll be more likely to enroll for an online course.
  • Because video marketing does not require an investment in expensive equipment, nor an extensive editing process, it can help promote live-streamed marketing (it's easier to make videos than blog posts!). It may be a bit surprising to learn that you can make promotional videos posted on the internet in just a couple of minutes (not hours) making it possible to make videos that encourage marketing that is relevant, fascinating entertaining, and memorable. This results in content which is popular to share on social media and to share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the advantages of using video marketing, which have been discussed previously There's another important aspect to think about when including videos in your school's marketing plan is the relevance.

As technology advances over the years, companies must adapt to the changing technology so as to remain competitive in the eyes their consumers. New technology in video marketing is the next step in a lengthy series of technological advances and strategies for promoting. Actually, Cisco predicts that video content will comprise 69% of consumer traffic online in the year 2017. Nielsen estimate that 64% experts in marketing think that video content will play a major role in their strategies for marketing.

The steps I take when putting together promotional videos:

HTML1 Step 1 1. PLAN

It's important to establish an understanding of the goals you're trying to accomplish prior to investing the time to create the video.

  • Find out the motives of your documentary. What do you hope viewers would learn after watching your film? Keep a record of it! It is important to detangle your thoughts before proceeding
  • What details do you require for the video? Include any specific images or videos that you'd like to be included.
  • What kind of content would you like to feature? Include specific promotional, event info, coupons, or a call-to-action.

STEP 2: PRODUCE

This is in which the majority of people find themselves due to a lack of tech-related knowledge. But, you don't need any tech knowledge more! We make all of our promotional videos on our phones.

  • Choose the best place to shoot the video. Make use of one of our favorite applications to create stunning videos in 5 minutes. The top five iPhone video apps are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. There are some that cost nothing, while some are completely free. Many of them come with templates so there's no need to "design" every day. If you're a tech expert, think about Flipagram first as it's a basic slideshow.
  • Upload the photos and your text into the program you'd like to make use of. It is required to use your own photos or images that you own rights to utilize. Do not steal images from Google!
  • Want music? Certain applications come with built-in music beds. They produce stunning audio for your video. Make sure you are aware that the vast majority of the songs that are found in the iTunes library come with copyrights. It could result in sanctions if you embed the tracks into your video however you do not have an authorization to use the content of the video. (i.e. the possibility of being sued) and your audio might be restricted as well as your music might be removed from specific social media sites (ahhh!) My favorite place to purchase tracks or music is the Audio Jungle.
  • After you're finished you can save the video on your camera roll or upload directly into the program.

Be sure to plan for posting your video to Instagram it is recommended that your video runs from three up to 60 minutes long. Be aware that the people's attention span is often short... Therefore, make sure that your post is shorter.

Additionally, if you would like your video to be seen on any device, be sure you adhere to an equilateral cut. So, no one needs to turn on their phone to watch the video.

Here is a quick example video to promote the online course I made on Instagram (about fifteen seconds):

Course Promo Video Example

 HTML1 STEP 3: PROMOTE

  • Upload the video to your social media platforms and add a few lines of text and a hyperlink. Tell your followers how to proceed. (i.e. improve the effect in the form of a call-to-action)
  • Upload the video on your YouTube channel. You can then incorporate it into your blog posts, or guest blog post from other bloggers.
  • Incorporate the video into your marketing emails.

Are you able to produce promotional videos to help promote your online class?

Promo videos have proven to be a successful method to improve the number of students enrolled in classes. If you're using the tools that we have mentioned They're easier than you imagine. Check them out and watch your social media engagement skyrocket!

If you're worried about the creation of an advertisement video to promote an online course, you can send us your ideas by commenting in the area below. Download my video planning worksheet for help in designing and creating your next video!

Julie Ball is the Founder of Grow Web Marketing, a firm that aids entrepreneurs who are women in the process of building their business as well as advertising their brand. If you're looking to understand how to make video content of high-quality to promote your company not costing an arm and an arm, then take the course she offers called Easy Video Marketing for Small Businesses.

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