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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The strategy that will work most effectively for your course will depend on the content of your program and also your target audience nevertheless, no matter the person who wants to enroll in your course it is one fact which can help your marketing campaign and that's video marketing. Video marketing is among of the most effective ways to engage and reach out to people who are online.

If you are new to videography, this may seem out of reach--but don't worry! With the right tools, and some guidance, it is possible to make videos that adhere to your plan and grab interest from your target viewers. Let's first examine what exactly video marketing is and why it's become such an effective method.

     What's the goal of marketing via video?

Video clips are utilized for marketing. It is possible to use them for promoting your business. That's it! It's extremely simple and effective. It's extremely simple and highly efficient. Video promo is a kind of video developed to advertise a particular occasion, item for example, an offer an event, or in the instance, online classes. Most promo videos are short (ours are usually around 15 seconds in length) and are designed with only one primary objective on registering new students for example.

To be honest it's not something new to utilize video marketing. Videos have been utilized in the past by many people. The feature that has made the world of marketing distinct isn't new video technology, it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media platforms which offer a (relatively) innovative method for people to communicate ideas and remain connected. As all of social media platforms are accessible in apps that can be downloaded on mobile devices and tablets, they have access to them at any moment and at any place. Your courses will can be in continuous connectivity with members of the target audience.

     What's changed in the world of social media? how do you market via video?

In addition to revolutionizing the ways people interact with one another Social media has also changed how you interact with the members of your course's target group of students. Contrary to radio and television it is not inactive. Furthermore, the amount of people that video marketing through social media has the capacity to get to is enormous. Consider this:

     Are the benefits that video marketing can bring more valuable than the time and effort to make it?

The quick answer to this question is yes. To get the full answer Let's look first at why your course's target audience may be an ideal audience for your marketing videos.

  • When you produce videos using top-quality content, you can make an emotional bond to your audience's intended viewers. Videos can be a fantastic way to highlight brand attributes that resonate with your viewers. Those that view your video content might think they've gained a greater comprehension of your business than they would have if they were to read the same content in written format. This is especially important when it comes to an educational course that is designed to expand your business.
  • Videos are much easier to understand than text. Because they provide a visual element which people are able to concentrate on, video marketing will present your message in a easily understandable way that blends the sound and visual components, making the video unforgettable.
  • Utilizing video marketing may boost the likelihood of viewers to purchase what is being promoted, meaning people will be more likely to sign up for your online course.

However, engaging your intended people is the ultimate objective of marketing via video, it is crucial to examine the technical aspects of marketing via video to understand the best way to achieve engagement. At the end of the day, it's impossible to create a relationship with people who don't view the video you've created. Here are some of the ways in which video marketing may add an added value to your marketing campaign by making your video content before a wider quantity of individuals:

  • Many people love sharing content that they like on social media. videos are a straightforward means for them to spread your message. If you are able to produce video marketing content which is useful to your target audience, they'll be more likely to recommend your videos to family members, friends, as well as professional network. In addition, they will more likely to enroll in your course online.
  • Because video marketing doesn't require the purchase of expensive equipment, or a lengthy editing and editing process can be used as a live-time marketing tool (it's easier to make videos than certain blog content!). You may be surprised to learn that you can make a promotional video that you can post on the internet in a matter of a few minutes (not hours) which allows you to produce videos that promote marketing that's pertinent engaging, memorable and enjoyable. The result is content that viewers will be happy to post on social networks and then share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Apart from the benefits of video marketing that we've already talked about, there's a important reason for why adding videos to your school's promotional strategy is a great idea: relevance.

Since technology has evolved over the years, businesses have to keep up with the times in order to stay up-to-date in the eyes of their customers. The latest in video marketing is the stage in the long series of technological advancements and also marketing tactics. In fact, Cisco predicts that video content will account for 69% of the consumer traffic on the internet by 2017. Nielsen estimates that 64% of marketing experts believe that video will be an integral to their marketing strategies.

These are my steps when putting together promotional videos:

HTML1 Step 1: PLAN

It's crucial to establish an idea of what you want to accomplish before investing any time producing the video.

  • Find out the reason for your film. What do you wish viewers to complete after viewing the film? Make a note of it! Make sure you unwind your thoughts before proceeding further
  • What kind of information do you require for your video? List specific images or video videos that you'd like included.
  • What kind of text are you looking to incorporate? Include specific promotional, event details, coupon codes, or call-to-action.

STEP 2: PRODUCE

This is where most people are stuck due to of lack of tech skills. However, you do not really require tech skills anymore! We create all of our videos for promotion on our smartphones.

  • Find the most suitable location to shoot the video. Use one of our favorite apps to make amazing video in five minutes. The top five iPhone video apps include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while some are totally gratis. A lot of them have templates, so you don't have to "design" all the time. If you're tech-savvy, consider Flipagram first since it's a simple slideshow.
  • Upload the photos and texts into the app you would like to use. You must use your own pictures or images that you own the rights to utilize. Don't steal pictures from Google!
  • Want music? Certain applications come with built-in music beds, which create amazing sound for your videos. Be aware that most of the songs that are in the iTunes library come with copyrights. There could be penalties if you embed these songs in your videos with no license to use the clip. (i.e. you may be sued, your sound could be censored, and your music may be blocked from certain social media platforms (ahhh!) My favorite place to purchase music or sounds is The Audio Jungle.
  • When you're done you can save the video on your camera roll or share directly through the app.

Make sure that you plan to post your video on Instagram you should ensure that the video is three to sixty minutes. Keep in mind the fact that people's attention spans can be limited... Therefore make sure that your post is shorter.

Also, if you want your video to appear great across all devices, adhere to a square-cut clip. This way, nobody requires a switch on their mobile to watch the video.

Here's a sample of a video for promoting an online course that I shared to Instagram (about 15 seconds in length):

Course Promo Video Example

HTML1 STEP 3: PROMOTE

  • Upload your video to your social media sites and include a couple of lines of text as well as a link. Inform your viewers of what they should do. (i.e. increase the impact of your video's call-to action)
  • Upload the video to your YouTube channel, and then include it in your blog posts or guest posts on blogs of other bloggers etc.
  • Include the video in your marketing emails.

Do you have the skills to create promotional videos to help promote your online class?

Promo videos have proven to be a successful way to increase enrollment in classes. If you use the tools which are mentioned above, they're more simple than you imagine. Check them out and watch your engagement with social media skyrocket!

If you're concerned regarding creating a promotional video for your online class, please share them with us in the comments section below. Get my video planning worksheet to assist you in planning and making your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids female entrepreneurs build their businesses in conjunction with branding their own brand. To learn how to create video content of high-quality for your business but without spending an arm and a leg, take a look at the course she teaches Easy Video Marketing for Small Businesses.

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